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ZenithOptimedia Ad Forecast: Boom in Developing Markets, Gloom in West

In its first ad expense forecasts of '08, ZenithOptimedia downgraded combined growth forecasts for North America and Western Europe from 4.4 percent to 3.8 percent, as the credit crunch drains consumer and business confidence, reports MarketingCharts. Growth continues to   [...]
Posted: Wednesday, April 2nd 2008

Newspaper Online Ad Spend Jumps 19%, Print Ads Down 9%

Advertising expenditures for newspaper websites in '07 increased 18.8 percent to $3.2 billion, accounting for 7.5 percent of all newspaper ad spend last year (up from 5.7 percent in 2006), according to preliminary estimates from the Newspaper Association of America, MarketingCharts   [...]
Posted: Monday, March 31st 2008

SEM Spend to Grow as Marketers Shift Budgets amid Economic Concerns

Search engine marketing (SEM) spending is taking budget share from other marketing efforts -- not only offline but also online -- according to preliminary findings from the 2007 State of the Market survey by the Search Engine Marketing Professional Organization (SEMPO), reports M  [...]
Posted: Wednesday, March 19th 2008

Upcoming Academy Awards: Fewer Viewers, Higher Ad Rates, Less Clutter

TV audience numbers have declined over the past decade as viewing choices expand and the audience splinters. The upcoming Academy Awards reflects that trend, with current audience levels 25 percent less than they were 10 years ago, according to TNS Media Intelligence, MarketingCharts   [...]
Posted: Wednesday, February 20th 2008

Online Ad Revenues Soar to Nearly $10 Billion in First Half of '07

Internet advertising revenues (US) for the first six months of 2007 were nearly US$ 10 billion - up some 26 percent from the US$ 7.9 billion in the first half of 2006 - and yet another new record, writes MarketingCharts, citing the IAB Internet Advertising Revenue Report from the Interactive Advertising Bureau and PricewaterhouseC  [...]
Posted: Thursday, October 4th 2007

IAB/PwC: Record Internet Ad Revenues for Q4 and Full-Year 2006

U.S. Internet advertising revenues continue to spiral, totaling $16.9 billion in 2006 - a new annual record - and growing 35 percent from 2005, according to the Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC), MarketingCharts repo  [...]
Posted: Wednesday, May 23rd 2007

Shopping-Cart Ads about Ready for Rollout

By putting a video screen where it's least likely to be ignored by shoppers, a company called MediaCart thinks it has discovered the key to in-store video advertising, reports Advertising Age. The video screens pull RFID signals to display marketing messages to the person pushing the cart. Ads, according to research by the company, should ideally be no longer than a few seconds in orde  [...]
Posted: Monday, February 12th 2007

Priciest Email List Prices Drop Year over Year

The most expensive categories of email lists actually dropped in price from Jan. 2006 to Jan. 2007. Consumer and B2B email lists, along with newsletter subscriber files, underwent the steepest declines, according to Worldata's Winter 2007 List Price Index, writes Direct Magazine (via  [...]
Posted: Monday, January 29th 2007

iParenting Lists Offered to DMers

The iParenting Media network of over 40 websites is offering its file of parents and expectant parents to direct marketers. The list contains some 389,000 postal and 600,300 email addresses, according to Direct Magazine (via MediaBuyerPlanner). Selections include pregnant,  [...]
Posted: Monday, December 11th 2006

Email List Prices Down

B2B email list prices in October have decreased an average of $4 per thousand compared with last October, but remains the highest-priced list rental category. The average price of permission-based B2B was price of $277 per thousand names in October. The $4 price decrease was the largest among various list types compared list manager Worldata, writes B2B Online.   [...]
Posted: Tuesday, October 10th 2006

PriceGrabber Offers Used Car Dealer Listings

Experian's PriceGrabber.com comparison shopping may be best known for deals on appliances or consumer electronics, but after enabling car dealers to place used-car listings, it's hoping that its consumer-centric approach will win over car shoppers, too, writes ClickZ. Auto ads on the site list dealer phone numbers, allowing users to contact them directly - without a registration   [...]
Posted: Wednesday, July 12th 2006

DoubleClick: Keyword Costs Fell in Q1

After the holiday surge in 4Q05, the average "cost per keyword" (CPK, the total monthly cost of a keyword, determined by the sum of the click costs) fell significantly in the first quarter of the year, according to DoubleClick's most recent Performics quarterly search report, writes MediaPost. CPK fell nearly by half in Q1, to around $30, from the 4Q high of around $59 last December, according  [...]
Posted: Monday, June 26th 2006

OnSpot Digital Network Turns Shopping Malls into Media

Publicis Groupe and Simon Property Company, the nation's largest owner of shopping malls, plan to turn the shopping mall into a medium like TV, radio, newspapers or the internet, writes the New York Times. Their OnSpot Digital Network will sell commercial time on screens to be placed at or near the entrances, food courts, escalators and corridors of Simon malls across the country. The network of screens has b  [...]
Posted: Friday, May 12th 2006

TiVo Launches Product-Search Ad Service, Signs up 100 Brands

TiVo today launched its new advertising search product, TiVo Product Watch, offering advertisers a new way to reach highly valued in-market consumers - those TiVo subscribers who are actively looking for products - with advertising content and information. Some 70 advertisers and 100 leading brands have signed up at launch. TiVo subscribers will be able to create searches, including their favorite bra  [...]
Posted: Monday, May 8th 2006

Advertising.com Survey: Branding, Rich Media In; Pop-ups Out

Advertising.com's third annual survey of interactive publishers has found that publishers expect increased spending for online branding from advertisers; increased support for video, rich media and behavioral targeting; and continued growth for large creative formats. Publishers expect web-based direct-response advertisers to account for the largest share of online ad spend (58.5 percent), but they anticipate more than 32 percent will come from more traditional, brand-focused advertisers, up fro  [...]
Posted: Wednesday, March 8th 2006

Search Campaigns, Clicks, Cost per Click/Keyword Soar in Q4

DoubleClick's Performics has issued the fourth-quarter results of its Performics 50 index related to paid search advertising, and according to its "Search Trend Report Q4 2005" report (pdf), four trends marked the end of the year. First, search campaigns are getting larger, with 4Q05 total number of clicks for campaigns tracked by the index increasing 107 percent from 4Q04, and the average nu  [...]
Posted: Wednesday, February 22nd 2006

BzzAgent Launches Word-of-Mouth Media Channel

Word-of-mouth marketing and media firm BzzAgent has launched a word-of-mouth media channel to enable advertising, marketing and public relations firms to purchase access to BzzAgent's community of some 130,000 consumer volunteers (buzz "agents") - as they would buy time on a broadcast network or space in a publication. Arnold will bec  [...]
Posted: Monday, February 13th 2006

TSM Debuts Mobile Ad Management Suite

Mobile ad technology firm Third Screen Media, which also runs an ad network, has just released its MADX|Publisher software - a mobile ad server with trafficking capabilities - to help publishers monetize mobile content, reports ClickZ. Already being used by the Weather Channel and USA Today, MADX will by March enable publishers to accept and respond to RFPs from agencies and advertisers, and m  [...]
Posted: Monday, January 23rd 2006

Keyword Price Declines Persist

Keyword prices fell to an average of $1.43 last month, or 16 percent less than the $1.70 average in December 2004, writes MediaPost, citing data the Fathom Online keyword price index. The greatest year-over-year declines in keyword prices were for the consumer services (35 percent, to $0.89) a  [...]
Posted: Monday, January 9th 2006

Keyword Prices Keep Tumbling

Keyword prices in November averaged $1.46 per click, 11 percent less than the $1.64 in November 2004, continuing their recent downward trend, reports MediaPost, citing Fathom Online's latest keyword  [...]
Posted: Tuesday, December 6th 2005