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Nintendo Courts Seniors with Supersize DSi

Nintendo is releasing a new model of its DSi portable game system with design features that will appeal to seniors – a rapidly growing gaming constituency. The screen size for the DSi XL will be twice the current iteration's, but at the same resolution. It'll also sport better viewing angles, bigger buttons and a larger stylus and come in more moderate shades of Natural White, Deep Brown and Wine Red. The device will launch in Japan on November 21 as DSi JJ, and in North America and Euro  [...]
Posted: Thursday, November 5th 2009

Video Gaming Up. Video Gaming Systems? Not So Much

The news that the nearly $12 billion video game market saw a 30% drop in gaming equipment resulting in the industry's first major decline since 2000 may be a cause for alarm. Or is it. The answer is yes -- and no. Despite a 45% drop over the same time last year, sales of Nintendo's Wii gaming platform still leads the category goin  [...]
Posted: Friday, August 14th 2009

Facebook Complexity Baffles Older Users

Facebook, which likes to pride itself on the fact that more than half of its users are between 30-55 years old, appears to to alienating this very age group, many of whom use the 'net mainly for emailing and sending forwards (e.g., jokes, pictures). With an active audience of 200-300 million users, Facebook has definitely become a household item. And the fastest growing demographic is t  [...]
Posted: Wednesday, April 8th 2009

TV Dominates Americans' 8.7 Hours of Daily Video Time

The average American spends an average of 8.7 hours each day consuming video media, and younger Baby Boomers (ages 45-54) watch the largest amount, 9.5 hours, according to recent collaborative research on video-viewing habits in the US, writes MarketingCharts. The large-scale Video Consumer Mapping study, which was conducted on  [...]
Posted: Monday, March 30th 2009

1 in 10 Adults Has Microblogged -- on Twitter or Elsewhere

Over one in ten (11%) online adults in the US say they have used Twitter -- or a similar service –- to share updates about themselves or view updates about others. What's more, those who use Twitter have a greater affinity for mobile devices, according to new research from the Pew Internet & American Life Project (via MarketingCharts. The most recent Pew study on th  [...]
Posted: Thursday, February 19th 2009

Half of Adults -- and Almost All Teens -- Play Video Games

Nearly all American teens (97%), and over half (53%) of adults over 18, say they play video games. About one in five adults (21%) plays video games every day or almost every day, adds research from the Pew Internet Project, MarketingCharts writes. Pew's Annual Gadgets Survey found that, independ  [...]
Posted: Wednesday, December 10th 2008

Gun-Shy Spend Cripples Restaurants, Green Products

58% of Americans feel the economy has reached a low point. Nearly half (47%) think it will stay this way for a while, prompting spending cutbacks on nearly everything -- from charitable contributions to dining out to beauty and grooming products, according to the November/December 2008 Insight Report from MarketTools, Inc. , MarketingCharts   [...]
Posted: Wednesday, November 19th 2008

FCC Starts Marketing Digital-Analog TV Conversion

The FCC has decided to launch a marketing effort "to increase awareness and educate consumers" about the Feb 17 conversion of televisions from analog to digital, featuring personal appearances from commissioners and teams of FCC representatives circulating 80 regions of the country. As of last May, 36 percent of consumers were not prepared for the upcoming transition -- and six percen  [...]
Posted: Wednesday, August 20th 2008

Online TV Content Effective for Targeting New-Vehicle Buyers

Online television show content is emerging as an increasingly effective way to reach new-vehicle buyers, 68 percent of which report going online to find information on TV shows, according to the JD Power and Associates 2008 Power Auto Online Media Study - Summer (via MarketingChar  [...]
Posted: Monday, July 7th 2008

Boomer Demographics: Things Retailers Must Know

Though members of the Baby-Boom generation are often lumped into a homogenous group by marketers, new research from STORES, the Boomer Project and BIGresearch uncovers differences among them that have important implications for retailers, STORES writes (  [...]
Posted: Wednesday, June 11th 2008

Boomers More Traditional Online - Not into Blogs, Social Networking

People over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services, according to a ThirdAge/JWT Boom stud  [...]
Posted: Friday, June 6th 2008

Wii Are Family -- Kids Benefit from Social Gaming, Say UK Parents

UK parents say social gaming platforms like the Nintendo Wii have a positive influence in their homes: facilitating peer bonding and encouraging children to exercise, according to a new TNS Technology survey, MarketingCharts writes. Belo  [...]
Posted: Thursday, May 1st 2008

Older Web Users: Online Content, Ads Aimed at Young

Most internet users age 45 or older say content online serves less their needs and interests than those of younger persons, according to (pdf) a Burst Media survey on the availability of age-appropriate online content, website design and targeted advertising, writes M  [...]
Posted: Tuesday, April 15th 2008

Social Media Marketing Still Lacks Strong Metrics

Companies adopt social media as a marketing tool but struggle to find effective metrics, writes Paul Gillin (author of The New Influencers) in a report issued by the Society for New Communications Research (SNCR), MarketingCharts   [...]
Posted: Tuesday, April 1st 2008

Online Video in High Demand - In-Stream Ads Not So Much

72 percent of online respondents to a Burst Media survey said they view online video, with men more likely than women to say so - 76.6 percent versus 67.7 percent. In each age segment, most said they watch online videos, including 58.6 percent of those 65+, MarketingCharts writes.   [...]
Posted: Monday, March 10th 2008

Boomer Media Consumption: Less TV, Newspapers; More PC, Cell Phones

Traditional radio remains important to Baby Boomers, who nevertheless display a remarkable ability to adopt new media into their lives. This is according to a recently released Bridge Ratings study of the media habits of Baby Boomers - those born between 1946 and 1964 -   [...]
Posted: Monday, September 17th 2007

50 Million Adults Play Casual Video Games to Bond with Children, Grandchildren

Nearly a third (31 percent) of adults surveyed indicated they had children or grandchildren under 18 who played family-friendly "casual" computer/video games - puzzle, word and simple action games - in their home. The news comes via PopCap Games, which conducted the largest survey of players of casual computer/video games ever, MarketingCharts   [...]
Posted: Thursday, August 30th 2007

Silver Surfers May Prove Tough to Transition to Digital TV

On February 17, 2009, an expected transition of TV from over-the-air transmission to digital may hit television's biggest fans the hardest, reports Ars Technica. Yesterday Nelda Barnett of the AARP appeared before the Senate Commerce Committee to foretell the sturm and drang that may occur among senior citizens, come February '09: "Consumers will  [...]
Posted: Friday, July 27th 2007

Boomers Embrace Casual Games to Keep Sharp

Anxious about the mental cost of aging, older people are turning to games that rely on quick thinking to stimulate brain activity, according to the New York Times. Casual gaming site PopCap Games, for example, says last year 71 percent of its players were older than 40, and 47 percent were older than 50; moreover, 76 percent o  [...]
Posted: Thursday, April 5th 2007

Online Gaming Growing, Second only to Board Games

Online gaming is the preferred way to play for nearly a quarter of U.S. adults, who prefer it to packaged software games, TV game shows and mobile devices, according to a new study by market researcher Synovate, conducted for casual-gaming destination Vendare Media's Uproar network. When asked which type of game play is "most rewarding to you," nearly two out of five (39 percent) chose traditional board games. However,  [...]
Posted: Tuesday, June 6th 2006