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Advertisers Get New Access to Seniors Via AARP Network
AARP is opening its ad network audience to all advertisers -- a strategy that has already been tested by such early adopters as Aetna, GNC, Harper Collins, JP Morgan Chase, Starwood Hotels, Wal-Mart and United Healthcare.
The reason is that advertiser demand has grown greater than the publisher’s supply of inventory, Peter Zeuschner, northeastern advertising manager for AARP, tells ClickZ [...]
Posted: Monday, October 24th 2011
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