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Top Travel Irks: Cost of Gas, Airline/Cruise/Train Tickets

Americans' travel frustrations are both widespread and acute, and, in some cases, growing, according to an Ipsos Public Affairs poll conducted on behalf of Access America. Topping the list of frustrations is "the cost of gas," cited by 86 percent of those surveyed,   [...]
Posted: Thursday, October 9th 2008

62M Consumers Start Holiday Shopping before 'Black Friday'

More than one in three holiday shoppers - or 62.3 million adult consumers - report they begin holiday shopping before Thanksgiving, according to (pdf) new data from Mediamark Research & Intelligence (MRI), reports Retailer Daily. Just u  [...]
Posted: Friday, October 3rd 2008

Big-Spending Boomers Buy for Multiple Generations

Consumers in their 40s and 50s are at or near the peak of their earning potential. They also make the majority of household spending decisions for themselves and their older and younger dependents, according to a study by TV Land, writes MarketingCharts. Findings from the survey: Consumers ag  [...]
Posted: Monday, August 4th 2008

Boomer Demographics: Things Retailers Must Know

Though members of the Baby-Boom generation are often lumped into a homogenous group by marketers, new research from STORES, the Boomer Project and BIGresearch uncovers differences among them that have important implications for retailers, STORES writes (  [...]
Posted: Wednesday, June 11th 2008

21% of Heads of Household Don't Use Email, Internet

One-fifth of all heads of US households have never used email -- and about 18 percent of US households (that is, 20 million) don't have internet access, according to an annual phone survey of US households by Parks Associates, MarketingChart reports (  [...]
Posted: Friday, May 23rd 2008

Wealth Market Emerges Despite Economic Downturn

Despite the economic downturn, the population of affluent Americans (those with household income and income producing assets (IPA) of $100,000+) has grown and now makes up the top 19 percent of all US households, according to a Nielsen Company analysis, writes MarketingCharts. Deemed the "New Mass   [...]
Posted: Thursday, May 22nd 2008

As Mobiles Replace Landlines, Telephone Survey Integrity Threatened

Nearly one out of six US homes (15.8 percent) had only wireless telephones in the second half of 2007, according to preliminary results from the July-December 2007 National Health Interview Survey (NHIS) from the Centers for Disease Control and Prevention (CDC),   [...]
Posted: Tuesday, May 20th 2008

Another Good Year for Millionaire Households

For the sixth consecutive year, the number of millionaire households ($1MM+ net worth, not including primary residence) in the US increased significantly, reaching some 9.9 million, according to TNS's annual Affluent Market Research Program (AMRP), writes MarketingCharts.   [...]
Posted: Friday, May 16th 2008

As Boomers Retire, Lack of Specialized Medical Care Becomes a Concern

The vast majority of Boomers say it is important that their physician have specialized training in dealing with older patients, but a majority say they cannot find such a doctor, according to the first annual Senior Health Index from American System for Advancing Senior Health, writes MarketingCh  [...]
Posted: Friday, May 9th 2008

Top 10 Boomer Myths: Separating Fact from Fiction

Preconceived notions about Baby Boomers abound, but many are mere myth, according to the third Quarterly Boomer Report from AARP Services and Focalyst, titled "How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths,"   [...]
Posted: Tuesday, April 29th 2008

Financial Strain on Family Life Tops Issues Most Crucial to Women

Women and their families experience tremendous financial pressure on issues ranging from housing, to credit card debt, to healthcare. As a result, family women are concerned about long-term financial security, according to a Meredith Corporation/NBC Universal survey,   [...]
Posted: Monday, April 28th 2008

More Coupon Use Planned for Recession, Many Like Paperless

Tough times and technology advancements portend a renaissance of coupon use among shoppers. 67 percent of those surveyed by ICOM Information & Communications (ICOM) saying they are more likely to use coupons during a recession,   [...]
Posted: Tuesday, April 8th 2008

Social Media Marketing Still Lacks Strong Metrics

Companies adopt social media as a marketing tool but struggle to find effective metrics, writes Paul Gillin (author of The New Influencers) in a report issued by the Society for New Communications Research (SNCR), MarketingCharts   [...]
Posted: Tuesday, April 1st 2008

To Adopt Mobile P2P Payments, Consumers Want Speed and Security

Demand for high-speed mobile person-to-person (mobile P2P) payments and transfers is growing, with one in ten consumers saying they would likely use the service if it were available, according to a report by Javelin Strategy and Research, MarketingCharts   [...]
Posted: Friday, March 28th 2008

To Reach Hispanic Boomers, Advertisers Must Look Beyond Language

Hispanic Boomers (born between 1946 and 1964) represent about 10 percent of the US Boomer segment -- over 7 million consumers -- but cannot be segmented by language alone, a Focalyst study concludes (pdf), MarketingCharts   [...]
Posted: Thursday, March 27th 2008

40MM Green Boomers Seek Environmentally Friendly Brands

Socially conscious attitudes are a driving force behind how boomers shop and the brands they choose to buy, according to the second Boomer Quarterly Report from AARP Services, Inc. and Focalyst,   [...]
Posted: Friday, December 21st 2007

Generational Index, Holiday Gift-Giving Study: Americans Watching Wallets

Most Americans plan to cut back or freeze holiday spending, though many will give homemade presents and make charitable donations, according to the GfK Roper Consulting annual holiday shopping outlook and new index that measures generational attitudes, writes MarketingCharts. On average, Americans will spend $  [...]
Posted: Thursday, December 6th 2007

Black Friday Shoppers Profiled, Holiday Spending to Go Down

One-third of consumers (37 percent) plan to shop on the day after Thanksgiving -- Black Friday -- three percentage points more than those in last year's poll (34 percent), according to a recent Maritz Poll, re  [...]
Posted: Wednesday, November 14th 2007

Seniors Fear Loss of Independence, Nursing Homes More Than Death

Senior citizens fear moving into a nursing home and losing their independence more than they fear death, according to a study, Aging in Place in America, commissioned by Clarity and The EAR Foundation, which also found that the Baby Boomer children of seniors also fear for their parents,   [...]
Posted: Tuesday, November 13th 2007

eMarketer: This Is Not Your Grandparent's Web

The senior online demographic may have little appeal now to most marketers, but today's Baby Boomers are tomorrow's seniors, and they have $1 trillion in spending power. eMarketer estimates that in 2005 there are 33.2 million people online in the US between the ages of 50 and 64, triple the number of 65+ online users. For many Boomers, the internet is an essential part of life, and financial services, health care and real es  [...]
Posted: Thursday, May 19th 2005