Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	9	18
» ad targeting	7	20
» advertainment	1	26
» alternative marketing	1	26
» best practices	3	24
» biz buzz	1	26
» broadband	5	22
» computers & tech	3	24
» consumer packaged goods	1	26
» cross media	1	26
» demographics	18	9
» direct marketing	1	26
» domain names	1	26
» don't believe the hype	1	26
» e-commerce	3	24
» email marketing	1	26
» entertainment	8	19
» Europe	1	26
» events	1	26
» finance	3	24
» healthcare	7	20
» legal, government & regulation	1	26
» loyalty & retention	3	24
» major brands	3	24
» major players news	2	25
» media convergence	4	23
» minorities	1	26
» mobile marketing	3	24
» new and improved	3	24
» online ad market	11	16
» people	4	23
» personalization	3	24
» privacy	2	25
» publishing	2	25
» research & stats	17	10
» rich media	1	26
» search engine marketing	3	24
» signs of doom	1	26
» signs of what's to come	8	19
» syndication & RSS	1	26
» technical innovation	2	25
» telecom	3	24
» text ads	1	26
» tools & software	4	23
» travel	1	26
» viral marketing & social media	2	25
» weblog marketing	2	25
» women	5	22
» worst practices	1	26
» Youth	10	17

Is Age More A Factor Than Gender In Social Media Habits?

Facebook alone enjoys broad adoption across age groups and genders, reports Netpop research. As MarketingProfs described the findings, “Other social media sites do not have such ubiquitous appeal." Using women as an example, Facebook's penetration is about 90% among socially-networked adult Americans, and about 92% for networked women aged 18-34; and 35+. But YouTube is far mo  [...]
Posted: Tuesday, April 24th 2012

SocNet Seniors? Yes for Facebook; Twitter, Not So Much

Seniors have a significant presence on Facebook with women in this age category up more than 175% since fall 2008 and men up almost 138%, according to the Pew Research Center and eMarketer. Varsity, which focuses on senior marketing research, points to AARP.org's year-old social networking platform - which now has 350,000 users in 1,700 groups - as additional proof that seniors have become an important social network constituency. Twitter, though,   [...]
Posted: Thursday, March 25th 2010

Nintendo Courts Seniors with Supersize DSi

Nintendo is releasing a new model of its DSi portable game system with design features that will appeal to seniors – a rapidly growing gaming constituency. The screen size for the DSi XL will be twice the current iteration's, but at the same resolution. It'll also sport better viewing angles, bigger buttons and a larger stylus and come in more moderate shades of Natural White, Deep Brown and Wine Red. The device will launch in Japan on November 21 as DSi JJ, and in North America and Euro  [...]
Posted: Thursday, November 5th 2009

Video Gaming Up. Video Gaming Systems? Not So Much

The news that the nearly $12 billion video game market saw a 30% drop in gaming equipment resulting in the industry's first major decline since 2000 may be a cause for alarm. Or is it. The answer is yes -- and no. Despite a 45% drop over the same time last year, sales of Nintendo's Wii gaming platform still leads the category goin  [...]
Posted: Friday, August 14th 2009

Facebook Complexity Baffles Older Users

Facebook, which likes to pride itself on the fact that more than half of its users are between 30-55 years old, appears to to alienating this very age group, many of whom use the 'net mainly for emailing and sending forwards (e.g., jokes, pictures). With an active audience of 200-300 million users, Facebook has definitely become a household item. And the fastest growing demographic is t  [...]
Posted: Wednesday, April 8th 2009

Senior Execs' Home Tech Use Growing

Though 20% of senior executives say they only use technology because they have to at work, 55% consider themselves to be tech savvy. What's more, a growing number increasingly use and enjoy many forms of technology at home as well, according to a study by the Financial Times and Doremus, MarketingCharts repo  [...]
Posted: Thursday, March 19th 2009

Newsflash: Old, Young Use 'Net Differently

American members of Generation X are most likely to bank, shop and look for health information online. Baby Boomers are as likely as Generation Y to make travel reservations online, and members of the Silent Generation are proficient with email and are gaining ground online, according to surveys from the Pew Research Center's Internet & American Life Project.   [...]
Posted: Tuesday, March 3rd 2009

1 in 10 Adults Has Microblogged -- on Twitter or Elsewhere

Over one in ten (11%) online adults in the US say they have used Twitter -- or a similar service –- to share updates about themselves or view updates about others. What's more, those who use Twitter have a greater affinity for mobile devices, according to new research from the Pew Internet & American Life Project (via MarketingCharts. The most recent Pew study on th  [...]
Posted: Thursday, February 19th 2009

Mature Adults Gravitate to Vibrant, Single-Image Ads

Mature consumers prefer single-image advertisements over ads with multi-image collages by a margin of 66% to 34%, and also gravitate to images that show products and lifestyles, according to a recent image-preference survey by Creating Results.   [...]
Posted: Friday, February 6th 2009

Digital Divide Thins: Half of Americans 'Frequent' the 'Net

Americans' frequent use of the internet nearly doubled in the past five years: 48% of adults -- many in groups that were historically less frequent users -- now report that using the 'net over an one hour per day, compared with 26% in 2002, according to results from a recent Gallup Poll,   [...]
Posted: Wednesday, January 28th 2009

Hawaii Meds Association Pilots 'Net-Based Doctor Appointments

For a mere $10, Hawaiian residents with 'net access and a webcam or text chat will be able to "talk" directly to their doctors about medical problems. Beginning January 15th, a partnership between Hawaii Medical Service Association, the state’s Blue Cross-Blue Shield licensee, and web service American Well will allow the plan's 700,000 members to make 10-minute "face-to-face" appointments. (Uninsured patients must pay $45.) Because p  [...]
Posted: Tuesday, January 6th 2009

Mobile Texting Plays Leading Role in Love, Dating 2.0

40% of adult texters (aged 18-55) that are in a relationship or dating believe text messaging plays a significant or very significant role in their relationships. And nearly one-third say their wireless phone has saved them from a bad date, according to research from AT&T,   [...]
Posted: Friday, December 12th 2008

UCLA Doctor: Search Keeps Aging Minds from Wandering

Searching the 'net may help middle-aged and senior adults keep memories sharp, Reuters reports. Researchers at the University of California, Los Angeles conducted a study where 24 people conducted web searches or fulfilled book-reading tasks. Meanwhile, imaging scans tracked their brain activity. Volunteers fell between the ages of 55 and 76.  [...]
Posted: Wednesday, October 15th 2008

Older Web Users: Online Content, Ads Aimed at Young

Most internet users age 45 or older say content online serves less their needs and interests than those of younger persons, according to (pdf) a Burst Media survey on the availability of age-appropriate online content, website design and targeted advertising, writes M  [...]
Posted: Tuesday, April 15th 2008

To Adopt Mobile P2P Payments, Consumers Want Speed and Security

Demand for high-speed mobile person-to-person (mobile P2P) payments and transfers is growing, with one in ten consumers saying they would likely use the service if it were available, according to a report by Javelin Strategy and Research, MarketingCharts   [...]
Posted: Friday, March 28th 2008

Retirement Planning Grips 67% of Adults

Americans often think of numbers that reflect their identity, like their birthday (cited by 26 percent) or social security number (16 percent), rather than what they have or aspire to have (5 percent cited a dollar amount). But 67 percent sometimes or often think about what they need to save or invest for retirement, MarketingCharts reports.   [...]
Posted: Thursday, March 20th 2008

JWT: US Users Seriously Addicted to Internet, Cell Phones

Cell phones and the internet have become an essential part of the daily lives of Americans. When asked how long they would feel OK without online access, 15 percent say one day or less, 21 percent say a couple of days, and 19 percent say a few days. Only one out of five claim they could last a week, writes MarketingCharts. That's   [...]
Posted: Friday, September 21st 2007

Nine in 10 Women Find Health Haven Online

The internet - rather than healthcare professionals - is by far US households' main source for healthcare information, and women more frequently than men seek such information online, according to a recent Burst Media survey, reports MarketingCharts. Burst surveyed some 3,700 web users 18 years and older on how they research hea  [...]
Posted: Tuesday, September 18th 2007

Boomer Media Consumption: Less TV, Newspapers; More PC, Cell Phones

Traditional radio remains important to Baby Boomers, who nevertheless display a remarkable ability to adopt new media into their lives. This is according to a recently released Bridge Ratings study of the media habits of Baby Boomers - those born between 1946 and 1964 -   [...]
Posted: Monday, September 17th 2007

Silver Surfers May Prove Tough to Transition to Digital TV

On February 17, 2009, an expected transition of TV from over-the-air transmission to digital may hit television's biggest fans the hardest, reports Ars Technica. Yesterday Nelda Barnett of the AARP appeared before the Senate Commerce Committee to foretell the sturm and drang that may occur among senior citizens, come February '09: "Consumers will  [...]
Posted: Friday, July 27th 2007