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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Is Age More A Factor Than Gender In Social Media Habits?
Facebook alone enjoys broad adoption across age groups and genders, reports Netpop research. As MarketingProfs described the findings, “Other social media sites do not have such ubiquitous appeal."
Using women as an example, Facebook's penetration is about 90% among socially-networked adult Americans, and about 92% for networked women aged 18-34; and 35+. But YouTube is far mo [...]
Posted: Tuesday, April 24th 2012
Advertisers Get New Access to Seniors Via AARP Network
AARP is opening its ad network audience to all advertisers -- a strategy that has already been tested by such early adopters as Aetna, GNC, Harper Collins, JP Morgan Chase, Starwood Hotels, Wal-Mart and United Healthcare.
The reason is that advertiser demand has grown greater than the publisher’s supply of inventory, Peter Zeuschner, northeastern advertising manager for AARP, tells ClickZ [...]
Posted: Monday, October 24th 2011
Top Industry News for 8-31-10: Google acquires SocialDeck
Search:
Google scoops up fifth company this month.
How Google cost me $4 million - Ray Abood tells how a penalization by Google made its company stronger.
Legal/Regulatory:
Owner of location-based advertising patent [...]
Posted: Tuesday, August 31st 2010
Top Industry News for 8-30-10: Google, AP reach agreement over content
Publishing:
Google, AP reach licensing agreement.
Social Media:
Google buys Angstro, hires co-founder to build social networking service.
Customer loyalty [...]
Posted: Monday, August 30th 2010
SocNet Seniors? Yes for Facebook; Twitter, Not So Much
Seniors have a significant presence on Facebook with women in this age category up more than 175% since fall 2008 and men up almost 138%, according to the Pew Research Center and eMarketer. Varsity, which focuses on senior marketing research, points to AARP.org's year-old social networking platform - which now has 350,000 users in 1,700 groups - as additional proof that seniors have become an important social network constituency.
Twitter, though, [...]
Posted: Thursday, March 25th 2010
One-Fifth of US Households Use Only Wireless Phones
More than one of every five US homes (22.7%) had no landline and only wireless phone service during the first half of 2009, an increase of 2.5 percentage points since the second half of 2008, according to preliminary results from the January - June 2009 National Health Interview Survey by the US Centers for Disease Control ( [...]
Posted: Monday, January 11th 2010
NanaBlogs Attracts Web Savvy Seniors
The NanaBlogs, a new online community for grandmothers who want to participate in social networking with other grandmothers as well as blog, is a testament to the growing numbers of seniors, or "matures" on the web.
The idea for NanaBlogs, the brainchild of Teresa Bell Kindred, a retired high school history teacher, author and magazine columnist, came in part from one of Kindred's magazine columns e [...]
Posted: Tuesday, December 15th 2009
Nintendo Courts Seniors with Supersize DSi
Nintendo is releasing a new model of its DSi portable game system with design features that will appeal to seniors – a rapidly growing gaming constituency.
The screen size for the DSi XL will be twice the current iteration's, but at the same resolution. It'll also sport better viewing angles, bigger buttons and a larger stylus and come in more moderate shades of Natural White, Deep Brown and Wine Red.
The device will launch in Japan on November 21 as DSi JJ, and in North America and Euro [...]
Posted: Thursday, November 5th 2009
Video Gaming Up. Video Gaming Systems? Not So Much
The news that the nearly $12 billion video game market saw a 30% drop in gaming equipment resulting in the industry's first major decline since 2000 may be a cause for alarm. Or is it. The answer is yes -- and no.
Despite a 45% drop over the same time last year, sales of Nintendo's Wii gaming platform still leads the category goin [...]
Posted: Friday, August 14th 2009
Facebook Complexity Baffles Older Users
Facebook, which likes to pride itself on the fact that more than half of its users are between 30-55 years old, appears to to alienating this very age group, many of whom use the 'net mainly for emailing and sending forwards (e.g., jokes, pictures).
With an active audience of 200-300 million users, Facebook has definitely become a household item. And the fastest growing demographic is t [...]
Posted: Wednesday, April 8th 2009
TV Dominates Americans' 8.7 Hours of Daily Video Time
The average American spends an average of 8.7 hours each day consuming video media, and younger Baby Boomers (ages 45-54) watch the largest amount, 9.5 hours, according to recent collaborative research on video-viewing habits in the US, writes MarketingCharts.
The large-scale Video Consumer Mapping study, which was conducted on [...]
Posted: Monday, March 30th 2009
Hawaii Meds Association Pilots 'Net-Based Doctor Appointments
For a mere $10, Hawaiian residents with 'net access and a webcam or text chat will be able to "talk" directly to their doctors about medical problems.
Beginning January 15th, a partnership between Hawaii Medical Service Association, the state’s Blue Cross-Blue Shield licensee, and web service American Well will allow the plan's 700,000 members to make 10-minute "face-to-face" appointments. (Uninsured patients must pay $45.)
Because p [...]
Posted: Tuesday, January 6th 2009
UCLA Doctor: Search Keeps Aging Minds from Wandering
Searching the 'net may help middle-aged and senior adults keep memories sharp, Reuters reports.
Researchers at the University of California, Los Angeles conducted a study where 24 people conducted web searches or fulfilled book-reading tasks. Meanwhile, imaging scans tracked their brain activity.
Volunteers fell between the ages of 55 and 76. [...]
Posted: Wednesday, October 15th 2008
FCC Starts Marketing Digital-Analog TV Conversion
The FCC has decided to launch a marketing effort "to increase awareness and educate consumers" about the Feb 17 conversion of televisions from analog to digital, featuring personal appearances from commissioners and teams of FCC representatives circulating 80 regions of the country.
As of last May, 36 percent of consumers were not prepared for the upcoming transition -- and six percen [...]
Posted: Wednesday, August 20th 2008
YourCity.MD Boasts Biggest Geo-Targeted Online Ad Network in US
Medical and information network YourCity.MD has set up its own geo-targeted online ad network -- what it's calling the largest such network in the US -- spanning 450 cities.
The ad network reaches 215 million online users with an annual spend of $200 billion in out-of-pocket healthcare costs.
Per its Q3 2007 US Interactive Marketer Online Survey, Forrester Research observed [...]
Posted: Friday, August 1st 2008
As Boomers Retire, Lack of Specialized Medical Care Becomes a Concern
The vast majority of Boomers say it is important that their physician have specialized training in dealing with older patients, but a majority say they cannot find such a doctor, according to the first annual Senior Health Index from American System for Advancing Senior Health, writes MarketingCh [...]
Posted: Friday, May 9th 2008
Baby Boomers Not So Unhealthy, After All
Contradicting studies that call Boomers less healthy than the generations preceding them, a study by ThirdAge Inc. and JWT BOOM finds 87 percent of Baby Boomers and aging mid-lifers ("ThirdAgers") are in "good to excellent" health, [...]
Posted: Wednesday, January 9th 2008
Targeting Parent-Nurturing Boomers, Caring.com Launches
With research finding that US seniors would sooner die than be scuttled into nursing homes, a new site targeting adults caring for elderly parents launched this week.
Called caring.com, founder Andy Cohen got the idea after going back and forth between San Francisco and Chicago to take care of his ailing mother.
C [...]
Posted: Wednesday, November 21st 2007
As Youth Moves West, Eastern Europe's 65+ Populace Rises with Wages
A labor shortage, sparked by educated young citizens moving west, is leaving a number of Eastern European countries in dire straights, reports The International Herald Tribune.
"Eastern Europe, along with the former Soviet Union, will by 2025 have populations that are among the oldest in the world," lamented Arup Banerji of the World Bank.
"The heart of the matter is this combination of t [...]
Posted: Friday, August 31st 2007
Silver Surfers May Prove Tough to Transition to Digital TV
On February 17, 2009, an expected transition of TV from over-the-air transmission to digital may hit television's biggest fans the hardest, reports Ars Technica.
Yesterday Nelda Barnett of the AARP appeared before the Senate Commerce Committee to foretell the sturm and drang that may occur among senior citizens, come February '09: "Consumers will [...]
Posted: Friday, July 27th 2007