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Advertisers Get New Access to Seniors Via AARP Network

AARP is opening its ad network audience to all advertisers -- a strategy that has already been tested by such early adopters as Aetna, GNC, Harper Collins, JP Morgan Chase, Starwood Hotels, Wal-Mart and United Healthcare. The reason is that advertiser demand has grown greater than the publisher’s supply of inventory, Peter Zeuschner, northeastern advertising manager for AARP, tells ClickZ  [...]
Posted: Monday, October 24th 2011

What Women Say (and Other Insights from a Twitter Post)

Love, haha, cute, omg, yay, hahaha, happy, girl, hair, lol, hubby, mom, miss, feel, bed, today, baby, excited, ugh, hehe, husband, sleep, hate, tomorrow, yummy, school, tired, sigh, dress, birthday, fun, sooo, dinner, day, wait, totally, home, shopping, I’ll, aww, etsy, feeling, wanna, sad, chocolate, don’t, lovely. If a Twitter posts contains one or more of these words, the writer is most likely a woman, finds a study from researchers at the Mitre Corp. Http and Google. If those wo  [...]
Posted: Friday, July 29th 2011

Marketing Data Roundup: iPhone users are from Venus; Android users, from Mars

Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com. The Differences Between iPhone and Android Users Based on Digital Coupons Android users are manly-scented, pork-eating, bird lovers, while iPhone users are feminine-smelling, chicken-eating, fish owners. So says  [...]
Posted: Wednesday, September 1st 2010

Top Industry News for 8-31-10: Google acquires SocialDeck

Search: Google scoops up fifth company this month. How Google cost me $4 million - Ray Abood tells how a penalization by Google made its company stronger. Legal/Regulatory: Owner of location-based advertising patent   [...]
Posted: Tuesday, August 31st 2010

Top Industry News for 8-30-10: Google, AP reach agreement over content

Publishing: Google, AP reach licensing agreement. Social Media: Google buys Angstro, hires co-founder to build social networking service. Customer loyalty   [...]
Posted: Monday, August 30th 2010

One-Fifth of US Households Use Only Wireless Phones

More than one of every five US homes (22.7%) had no landline and only wireless phone service during the first half of 2009, an increase of 2.5 percentage points since the second half of 2008, according to preliminary results from the January - June 2009 National Health Interview Survey by the US Centers for Disease Control (  [...]
Posted: Monday, January 11th 2010

Internet Users Spend 13 Hours/Week Online

Adult internet users in the US - a group that has reached now 184 million or 80% - are now spending an average of 13 hours a week online, and half of adult internet users have purchased something online in the last month, according to the results from a recent poll from Harris Interactive. The Harris Poll found that over the years the average number of hours spent online has increased from seven hours in 1999, 2000, 2001 and 2002, to between eight and nine hours in 2003, 2004, 2005 and 2006,   [...]
Posted: Tuesday, December 29th 2009

NanaBlogs Attracts Web Savvy Seniors

The NanaBlogs, a new online community for grandmothers who want to participate in social networking with other grandmothers as well as blog, is a testament to the growing numbers of seniors, or "matures" on the web. The idea for NanaBlogs, the brainchild of Teresa Bell Kindred, a retired high school history teacher, author and magazine columnist, came in part from one of Kindred's magazine columns e  [...]
Posted: Tuesday, December 15th 2009

TV Dominates Americans' 8.7 Hours of Daily Video Time

The average American spends an average of 8.7 hours each day consuming video media, and younger Baby Boomers (ages 45-54) watch the largest amount, 9.5 hours, according to recent collaborative research on video-viewing habits in the US, writes MarketingCharts. The large-scale Video Consumer Mapping study, which was conducted on  [...]
Posted: Monday, March 30th 2009

Seniors Power 20% Rise in Career-Site Visits

The number of unique US visitors to career-development websites increased 20% year-over-year, rising from 41.5 in January 2008 to 49.7 million in January 2009. And it was fueled in part by a surge in visitors ages 65+, which are apparently still in the job market, according to data from Nielsen Online. CareerBuilder Network was the #1 online career development destina  [...]
Posted: Monday, March 2nd 2009

Half of Adults -- and Almost All Teens -- Play Video Games

Nearly all American teens (97%), and over half (53%) of adults over 18, say they play video games. About one in five adults (21%) plays video games every day or almost every day, adds research from the Pew Internet Project, MarketingCharts writes. Pew's Annual Gadgets Survey found that, independ  [...]
Posted: Wednesday, December 10th 2008

Breakdown of Cyber Monday Shoppers, Search Habits

With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 8) may command a greater share of online sales than they have in years past. This increases the importance of search marketing for retailers, according to Performics,   [...]
Posted: Tuesday, December 2nd 2008

Black Friday vs. Cyber Monday Shopping Differs by Generation

Cyber Monday is gaining steam as a favorite holiday shopping day. 26% of respondents plan to shop on the Monday after Thanksgiving, up from 20% in 2007, according to a Maritz Poll, Retailer Daily reports  [...]
Posted: Monday, December 1st 2008

Gift Card Spend Drops as Holiday Shoppers Chase Deals

Shoppers' price-conscious mentality is taking a toll on the holiday season's most-requested present, gift cards, sales of which will fall nearly 6% this season, to $24.9 billion, from $26.3 billion last year, according to the National Retail Federation's sixth annual Gift Card Survey, conducted by BIGresearch,   [...]
Posted: Thursday, November 20th 2008

Gun-Shy Spend Cripples Restaurants, Green Products

58% of Americans feel the economy has reached a low point. Nearly half (47%) think it will stay this way for a while, prompting spending cutbacks on nearly everything -- from charitable contributions to dining out to beauty and grooming products, according to the November/December 2008 Insight Report from MarketTools, Inc. , MarketingCharts   [...]
Posted: Wednesday, November 19th 2008

'MySpace Generation' Less Exposed to Online Ad Clutter

Young people between the ages of 2 and 17 experience the least amount of online advertising "clutter" on the internet, while online adults age 65+ are subjected to the most, according to (pdf) research from Nielsen Online, a service of The Nielsen Company, writes  [...]
Posted: Tuesday, November 4th 2008

Wealthy Older Men Fuel Political Blog Growth

Political blogs and news sites are experiencing explosive growth this fall because of heightened interest in the US elections. Visitors to such sites are more likely to be older, wealthier and male, according to a study of blog visitation by comScore, MarketingCharts writ  [...]
Posted: Friday, October 24th 2008

Top Travel Irks: Cost of Gas, Airline/Cruise/Train Tickets

Americans' travel frustrations are both widespread and acute, and, in some cases, growing, according to an Ipsos Public Affairs poll conducted on behalf of Access America. Topping the list of frustrations is "the cost of gas," cited by 86 percent of those surveyed,   [...]
Posted: Thursday, October 9th 2008

Older Women Suffer More Sex Problems than Men

While 71 percent of adults age 50-70 expect to have less sex as they age because of decreased desire and physical ability, the common perception that older men have more sex-related problems is incorrect, according to the "Sex, Menopause & Relationship" survey from Duramed Pharmaceuticals and conducted by Harris Interactive, MarketingCharts   [...]
Posted: Friday, October 3rd 2008

62M Consumers Start Holiday Shopping before 'Black Friday'

More than one in three holiday shoppers - or 62.3 million adult consumers - report they begin holiday shopping before Thanksgiving, according to (pdf) new data from Mediamark Research & Intelligence (MRI), reports Retailer Daily. Just u  [...]
Posted: Friday, October 3rd 2008