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Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics

Campaigns of Note: Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work CLIO Awards: Best of the 2012 Winners How Beer Companies   [...]
Posted: Monday, May 7th 2012

'Sunday Times' to Become Test Case for Murdoch's Paid Content Plans

Rupert Murdoch plans to use the Sunday Times as a test for his new push to charge for online content, beginning in November. The Sunday Times website is currently combined with sister title the Times, but it will be launched as a stand-alone site in the fall and will begin charging a fee to access content, according to the Guardian. So far, it is unclear whether the s  [...]
Posted: Thursday, August 6th 2009

Celeb Product Hawkers Don't Sway LinkedIn Users

Though the media feeds consumers a constant stream of minutiae about celebrities' private lives, and celebs who Tweet seem to have legions of avid followers, a new study of LinkedIn users by AdWeekMedia finds that most US consumers say they are not at all swayed by celebrity endorsements of products,   [...]
Posted: Thursday, August 6th 2009

Domino's Employees Incite YouTube Brand Scandal

Two Domino's employees have released a series of YouTube videos in which they playfully molest food products before allegedly passing them on to customers. In the most recent video posted on YouTube, "Michael" -- one member of the duo -- inserts cheese into his nose and waves salami over his backside before placing both ingredients on a pair of sandwiches.   [...]
Posted: Wednesday, April 15th 2009

African-Americans Dramatically Underrepresented in Ad Industry

Racial discrimination affecting African Americans is 38% higher in the advertising industry than in the overall US labor market. It is also more pronounced now that it was 30 years ago, according to (pdf) a study from the Madison Avenue Project, a coalition of legal, civil rights and industry leaders. The study, "  [...]
Posted: Wednesday, January 14th 2009

Digitas Heads to Roll in US

Digitas announced plans to lay off approximately 70 of 2,100 US-based employees, citing reduced client budgets. Non-US employees will not be affected. "We have redeployed talent wherever possible, but the realities of the current economy did require that we let some talented people go in order to best position the agency for continued growth and success," one spokesperson stated. Digitas, the digital unit of global conglomerate Publicis Groupe, has o  [...]
Posted: Friday, December 12th 2008

YHOO Layoffs Draw More Blog Coverage than Most Ad Campaigns

Yesterday Yahoo began making good on its promise to lay off 1500 members of its staff -- nearly 10% of the search brand's workforce. Affected departments include sales, marketing, content, administration, engineering, and acquisitions like Maven Networks and Right Media Exchange. According to Advertising Age, marketers from its category-  [...]
Posted: Thursday, December 11th 2008

'New Technology' Enabled Terrorists in Mumbai Attacks

Terrorists that struck Mumbai last month demonstrated sophisticated use of modern technology to organize their attacks. The news casts a less jocular sheen on a recently-released US Army report about seemingly-idle mobile and web technologies that could be used to enable terrorism. Before launching their att  [...]
Posted: Tuesday, December 9th 2008

Watershed Ruling in MySpace Suicide Case May Criminalize Fake 'Net Personas

This week Missouri mom Lori Drew was convicted for three misdemeanor counts of computer fraud. In 2006, Drew impersonated a teenage boy on MySpace.com and made comments that drove a 13-year-old girl -- whom she suspected of spreading rumors about her own daughter -- to suicide. Drew was vindicated on the charge of accessing a computer without authorization to inflict emotional distress. But MySpace terms of   [...]
Posted: Friday, November 28th 2008

Agency.com Takes iCrossing to Court for 'Employee Raiding'

Omnicom's Agency.com has filed suit against digital ad firm iCrossing, insinuating the latter poached a number of major executives and clients, reports the Wall Street Journal. $19.5 million in damages are sought. The suit alleges tortious interference, breach of contract and conspiring to misappropriate proprietary data and trade secrets. In specific it accuses iCrossing CEO Donald Scales, former Chief Exec  [...]
Posted: Tuesday, November 11th 2008

Brad Pitt, Beyonce 'Most Dangerous Names to Search'

A recent McAfee study finds users seeking Brad Pitt-oriented themes, including photos, screensavers or desktop wallpaper, have an 18 percent chance of encountering malware, reports Ars Technica. At-risk searchers sometimes click on fake celebrity websites that infect their computers with Trojans and worms. "These websites differ from standard malware landing pads, inasmuc  [...]
Posted: Monday, September 22nd 2008

Email Nightmare: Carat Staffers Get Talking Points on Job Cuts

An unfortunate email blunder alerted Carat staffers that their jobs could be in peril, and shared with them the specifics on how they would be told of the news, reports MediaBuyerPlanner. The media agency will restructure its US operations and plans an undisclosed number of layoffs -- news that was shared with the entire agency via an   [...]
Posted: Friday, September 5th 2008

NebuAd Loses CEO, Pursues Less Controversial Pastures

Battered by bad press, recent Congressional probes and the loss of ISP clients, CEO Bob Dykes of NebuAd has decided to step down. Following his departure, President Kira Makagon was chosen   [...]
Posted: Thursday, September 4th 2008

Carl Icahn Launches Corporate Rant Blog

Carl Icahn debuted The Icahn Report, a professional blog, last week, reports MediaBuyerPlanner. The controversial investor -- which currently seeks to oust Yahoo's board of directors -- first stated his intention to launch a blog in February, Reute  [...]
Posted: Monday, June 23rd 2008

Microsoft Makes it Clear: Yahoo Didn't Dump 'Em for the Shareholders' Sake

At the Cannes International Advertising Festival this week, Microsoft exec Kevin Johnson called Yahoo's search deal with Google anti-competitive and bad for advertisers. But advertisers already knew the latter, and -- judging from unearthed documents dating months before the Yahoo/Google liaison -- apparently Yahoo has   [...]
Posted: Monday, June 23rd 2008

Free Press: NebuAd Has No Respect for Privacy

Behavioral ad platform NebuAd violates "fundamental expectations of internet privacy" according to a report from the Free Press and Public Knowledge group, reports MediaPost. Free Press issued a report which stated "NebuAd's practices resemble several forms of 'attacks' on users that have generated considerable controversy and user condemnation." The report compares NebuAd's target  [...]
Posted: Thursday, June 19th 2008

Judge Releases Identity of Shareholder Suing Yahoo Directors

A shareholder who filed a complaint against Yahoo's board has been denied a request for a seal, which protects a complainant's identity if it meets certain standards for confidentiality. "Defendants have not satisfied their burden to show good cause for the continued filing of the portions of the complaint under seal," wrote Judge William Chandler of the Delaware chancery court, which denied the request. View a   [...]
Posted: Tuesday, June 3rd 2008

British Proposal May Force ISPs to Fork Over Online Activity, Emails, VOIP Calls

The British Home Office is considering a proposal that would require British ISPs and telecoms to surrender records of customer emails, internet use, VOIP calls, and text messages. The ruling, if passed, would avail mobile information and internet use, including emails, to police and security forces with permission from courts. Reuters says the data will "help security forces in the fight against crime and ter  [...]
Posted: Wednesday, May 21st 2008

Photo Retoucher Defends Integrity of Dove 'Real Beauty' Campaign

A quote from a photo retoucher for Dove's Campaign for Real Beauty has generated questions about how "real" any of the beauties actually were. In the May 12 issue of the New Yorker, Pascal Dangin -- photo retoucher for Annie Leibovitz, who created the Real Beauty ads for Dove and Ogilvy -- said this with regard to the campaign: "Do you know how much retouching was on that? But it was great to do, a challenge, to keep everyone's skin and f  [...]
Posted: Friday, May 9th 2008

Gentoo Awarded Nearly $200K for 'Net Libel Damages; Representative Demands Web Publisher Conduct Code

Gentoo Sunderland, formerly the Sunderland Housing Group, has been awarded £100,000 (about $199,434) in compensation for cyber harassment. This is the highest amount ever awarded in the UK for internet libel damages. Several years ago the firm was targeted by anonymous website Dad'  [...]
Posted: Friday, April 4th 2008