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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 7 of 7
Social Networking: Community Enabler or Detriment?
The debate on the effects of social networking is building steam, with supporters praising its ability to bring people together -- and critics warning against obsessive use, the Globe and Mail reports.
In 2008, more than one in three adult i [...]
Posted: Monday, March 9th 2009
Commentary: Contact Centers Can Use Social Networking Sites to Improve Customer Service
The following is a commentary from Aphrodite Brinsmead, customer interaction technologies analyst at Datamonitor, on the opportunity for contact centers to use social media to improve customer service. This material was syndicated with permission from Retailer Daily.
Twitter and Google as customer [...]
Posted: Wednesday, February 11th 2009
McCain Pummels Obama in Search Ad Relevance; Neither Does Great
While Sen. Barack Obama has historically outdone Sen. John McCain in terms of social media savvy, McCain bests him in sponsored search and targeted advertising. Unfortunately, neither candidate does exceptionally well in the latter regard.
Author Jonathan Mendez of search engine marketing blog Optimize and Prophetize conducted an analysis of how well McCain and Obama fare in se [...]
Posted: Wednesday, September 10th 2008
Carat Digital Makes Gains in Interactive TV
Carat CEO David Verklin has managed to not only grow his Carat Digital shop but also engage the entire industry in a discussion, according to MediaPost.
Carat regularly convenes what are called Digital Exchange sessions with Verklin and the heads of other interactive agencies. The sessions are designed to bring together others with a stake in the future of the growing interactive [...]
Posted: Friday, March 30th 2007
Marriott CEO Opens up Discussion by Blogging
Chairman and CEO of Marriott International Bill Marriott is already getting positive results from a blog he launched last month.
According to Three Minds, the blog encapsulates what blogging is all about - and what it can ultimately can do for a brand by telling stories, listening and learning from customers, and putting a face to th [...]
Posted: Monday, February 19th 2007
Study: Tech Strengthens Family Ties
A new study finds that although technology now allows families to jam 43 hours worth of activities into a 24-hour day, it also makes communication between family members much easier.
One of the key findings of the study was that technological advances create more hectic lives for online families, but also give them the tools to increase communication with other family members. Seventy percent of respondents said technology helps them stay connected with their family, and half of the [...]
Posted: Thursday, September 28th 2006
Dove's Calming Night a Cross-Media Success
Unilever Dove brand's successful campaign for a new line of Calming Night soaps and lotions relied on a mix of old and new media - and was one of the first and largest online launches of consumer packaged goods, writes MediaPost. Dove teamed with Mindshare Entertainment to create mini-site DoveNight.com, featuring three webisodes starring Emmy-winning actress [...]
Posted: Wednesday, May 17th 2006
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