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Industry Buzz & Snippets: 10/21/09

Web 2.0 News and Trends: Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin  [...]
Posted: Wednesday, October 21st 2009

Celeb Product Hawkers Don't Sway LinkedIn Users

Though the media feeds consumers a constant stream of minutiae about celebrities' private lives, and celebs who Tweet seem to have legions of avid followers, a new study of LinkedIn users by AdWeekMedia finds that most US consumers say they are not at all swayed by celebrity endorsements of products,   [...]
Posted: Thursday, August 6th 2009

78% of Gen Y is 'Meh' About Twitter; They Also Retweet Less

Despite the fact that 99% of Generation Y consumers (ages 18-24) report having an active profile on at least one online social networking site, only 22% of this same age group say they currently use Twitter, according to a study from the Participatory Marketing Network (PMN).   [...]
Posted: Wednesday, June 3rd 2009

Facebook Complexity Baffles Older Users

Facebook, which likes to pride itself on the fact that more than half of its users are between 30-55 years old, appears to to alienating this very age group, many of whom use the 'net mainly for emailing and sending forwards (e.g., jokes, pictures). With an active audience of 200-300 million users, Facebook has definitely become a household item. And the fastest growing demographic is t  [...]
Posted: Wednesday, April 8th 2009

Social Networking: Community Enabler or Detriment?

The debate on the effects of social networking is building steam, with supporters praising its ability to bring people together -- and critics warning against obsessive use, the Globe and Mail reports. In 2008, more than one in three adult i  [...]
Posted: Monday, March 9th 2009

How-To: Lessons Worth Learning from Twitter's Success

This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included. By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has   [...]
Posted: Wednesday, February 25th 2009

UK Pop Stars Unionize for Digital Revolution

A number of United Kingdom-based pop stars -- including Coldplay, Radiohead, Annie Lennox and Kate Nash -- gathered this week for the debut meeting of a new union, whose objective is to protect performers and musicians in the digital era. The Featured Artists Coalition was organized as a response to the so-called "digital revolution," which wreaked havoc on the music industry's traditional business model,   [...]
Posted: Wednesday, February 4th 2009

Only 6% of US Households Not Digital-TV Ready

Though an overwhelming majority of US households are ready for the changeover to all-digital television next month, 5.7% -- 6.5 million homes -- remain unprepared and would not be able to receive TV at all if the switch occurred today, reports The Nielsen Company.   [...]
Posted: Tuesday, January 27th 2009

Nearly Half of Women Would Give up Sex Before Internet

Some 65% of US adults say they cannot live without internet access, and nearly half of women (46%, vs. 30% of men) would rather give up sex for two weeks than give up the web for the same amount of time, according to a study conducted by Harris Interactive and sponsored by Intel Corporation.   [...]
Posted: Monday, December 22nd 2008

YHOO Layoffs Draw More Blog Coverage than Most Ad Campaigns

Yesterday Yahoo began making good on its promise to lay off 1500 members of its staff -- nearly 10% of the search brand's workforce. Affected departments include sales, marketing, content, administration, engineering, and acquisitions like Maven Networks and Right Media Exchange. According to Advertising Age, marketers from its category-  [...]
Posted: Thursday, December 11th 2008

Depressed Dow Drives Americans into Arms of Online Dating

A handful of online dating sites are reporting activity spikes following September's global financial crisis. "On days when the US Dow Jones industrial went down [...] by more than 100 points, more people were likely to log in and spend more time on the site," stated Senior Research Scientist Gian Gonzaga in an interview with Reuters. "People seek out companionship in times of stress. Studies repeatedly show   [...]
Posted: Wednesday, December 10th 2008

Britney Spears, Barack Obama Top Yahoo Search in '08

"Britney Spears" was the most-searched term on Yahoo.com this year, but the epic tale of Barack Obama's presidential victory won more click-throughs than any other story on the engine, reports Yahoo (via Reuters). Spears topped Yahoo's top 10 search terms for seven out of the past eight years, followed closely by "World Wrestling Entertain  [...]
Posted: Monday, December 1st 2008

Ivanka Trump Becomes Brides.com Blogger

Beginning this week, jewelry designer Ivanka Trump will be guest-blogging on Brides.com's Wedded Bits channel. The mogul will share tips on top bridal jewelry and major brands. She will also wax poetic on her own sense of style. "It's wonderful to now have the opportunity to share my perspectives on jewelry and accessorizing with brides-to-be," gushed the young Trump, who launched the Ivanka T  [...]
Posted: Monday, December 1st 2008

Army Puts Overseas Soldiers Behind Recruitment Webcasts

Beginning today -- Veterans Day -- the US Army will integrate a series of webcasts, labeled "Straight from Iraq," into its website and overall media campaign. "Now you can find out what it's really like to be deployed in the Middle East from the men and women stationed there," claims the subsite on GoArmy.com. The effort -- where users can field questions to Iraq-based soldiers -- is targeted to Americans between the a  [...]
Posted: Tuesday, November 11th 2008

Zuckerberg: Funding for Facebook? Thanks but No Thanks

At the Web 2.0 Summit in San Francisco last week, CEO Mark Zuckerberg dismissed reports that social network Facebook is strapped for cash, and possibly seeking venture capital funding in Dubai. He also took issue with speculators that claim Facebook has no business plan. "One of the things I've also said is that, while we're doing this and growth is our top priority, we're not as focused on optimizing rev  [...]
Posted: Monday, November 10th 2008

Social Techies Rule 'New Social Order,' Neuroscientist Says

Gary Small, a neuroscientist at the University of California, Los Angeles, claims the internet is stimulating evolutionary change within the minds of tech-savvy users. "The average young person now spends nine hours a day exposing their brain to technology. Evolution is an advancement from moment to moment and what we are seeing is technology affecting our evolution," Small said in an interview with Reuters. In a study of 24 adul  [...]
Posted: Wednesday, October 29th 2008

Confirmed: Obama Running In-Game Ads in 10 Swing States

Electronic Arts confirmed that Sen. Barack Obama has purchased in-game ad space in nine major video games, reports The Hill. Speculation seized the blogosphere when one gamer took a screenshot of an Obama billboard that appeared in an Xbox 360 game of Burnout Paradise. He posted the im  [...]
Posted: Wednesday, October 15th 2008

Gawker Media Goes Lean Against Hard Times

Blog network Gawker Media, the parent company of flagship celebrity gossip site Gawker, is cutting down staff and revising payment options for existing bloggers, according to an open letter from founder/owner Nick Denton. 19 editorial positions out of 133 will be cut, and pageview bonuses will be suspended "for the first quarter at least" in 2009. Pay will be raised to compensate for loss of bonus income. "If you haven't recent  [...]
Posted: Tuesday, October 7th 2008

Ex-Vanity Fair Editor Unleashes Internet Beast

Tina Brown, former editor of Vanity Fair and The New Yorker, launched The Daily Beast, a "speedy, smart edit of the web from the merciless point of view of what interests the editors." This is the print icon's first foray in internet publishing. "The Daily Beast doesn't aggregate," Brown writes, likely as much for her benefit as fo  [...]
Posted: Tuesday, October 7th 2008

First Presidential Debate Draws 57 Million Viewers

Last Friday’s presidential debate between Barack Obama and John McCain drew 57 million viewers, according to early Nielsen estimates - well below the record debate in 1980 between Ronald Reagan and Jimmy Carter. Though Friday night's Presidential debate was expected to pull record numbers, it didn't even make the top 10 most-watched debates in history, points out Media Life  [...]
Posted: Wednesday, October 1st 2008