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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Star Tribune, CarSoup.com Target Auto Ad Dollars
The Minneapolis Star Tribune is partnering with CarSoup.com to power the stagnant car-selling portion of the publication's website, StarTribune.com/cars. In exchange, the Star Tribune will become the local sales arm for CarSoup.com products and services in the Twin Cities metro area for both dealership and for-sale-by-owner advertising.
The partnership, which begins Dec. 1, 2009, will give visi [...]
Posted: Monday, November 16th 2009
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
Google to Cut 10,000, Sources Say
A growing pile of pink slips at the Googleplex suggests boom time for the search giant may be coming to a close.
In Q3, Google managed to quell concerns that the flailing economy would negatively affect profits. But it has responded to clients' newfound spend-thriftiness with increasi [...]
Posted: Tuesday, November 25th 2008
Computer.org Exposes Engineers to Online Marketers
The redesigned Computer.org is availing display advertising to outside sponsors for the first time. NetShelter Technology Media shall represent its inventory on an exclusive basis.
Computer.org is the official website of the Institute of Electrical and Electronics Engineers (IEEE) Computer Society. It hosts 1.2 million unique visitors, which generate four million page views, per month.
NetShelter's, whose network includes o [...]
Posted: Monday, August 18th 2008
Naysaying Analysts Cast Shadow on Ad Spend
A USA Today article dubbed ad spend for the first half of 2008 "sluggish," with the worst yet to come.
The auto industry is reportedly "retrenching" on spending, and outlook for retail, financial and telecommunications advertising is "negative for the second half of the year," said BMO Capital Markets analyst Leland Westerfield.
Meanwhile, Interpublic Group's Magna unit downgraded 2008 ad spend [...]
Posted: Monday, August 4th 2008
IAB President to Defend Role of Internet Advertising in Small Business
This afternoon President Randall Rothenberg of the Interactive Advertising Bureau (IAB) will testify at a House Small Business Committee Hearing, regarding how internet advertising affects small business growth.
"Small business websites are the Mom & Pop grocery stores of the World Wide Web," he stated. "Just as the local retailer anchors a geographic community, these sites anchor communities of interest that span towns, cities, states, even nations.
"They do this with their content -- an [...]
Posted: Wednesday, June 25th 2008
Industry Buzz & Snippets: 6/24/08
Biz Buzz:
Mobile firm Nokia bought Plazes, which lets people show others where they are and plan to be. Nokia plans to integrate Plazes in its mobile devices.Movie ticket service Fandango.com bought Movies.com from Disney.Ad-suppor [...]
Posted: Tuesday, June 24th 2008
Industry Buzz & Snippets: 6/12/08
Agencies and Marketing Execs:
Tribune Broadcasting promoted John Hendricks from SVP of sales to EVP of interactive and broadcast sales.Cella M. Irvine was made CEO of the About Group, replacing Scott B. Meyer [...]
Posted: Thursday, June 12th 2008
Industry Buzz & Snippets: 5/22/08
Ad Networks and Analytics:
Ad widget maker Clearspring secured $18 million in its third round of financing, which could help turn it into an influential player as widget advertising matures.
Out-of-home ad network C [...]
Posted: Thursday, May 22nd 2008
Industry Buzz & Snippets: 5/20/08
Ad Networks and Analytics:
Podcast publisher Podiobooks enlisted Wizzard Media to serve ads against its content.
Agencies and Marketing Execs:
Marjorie Martin is leaving About.com, where she was SVP and general manager, for more or less the [...]
Posted: Tuesday, May 20th 2008
Yahoo Responds to Icahn While Constructing Google Deal
Yahoo has issued a formal response to investor Carl Icahn, who announced his intent to oust the company's board.
The search company attracted Icahn's mad eye when it [...]
Posted: Monday, May 19th 2008
Industry Buzz & Snippets: 5/18/08
Ad Networks and Analytics:
Online video site OVGuide.com selected DoubleClick's Dart for Publishers to sell ad inventory on the site.
comScore Arbitron provide Online Radio Ratings for TargetSpot's 600 radio station partners.
[...]
Posted: Thursday, May 15th 2008
Networks Mull Options for Squeezing Cash Out of Online TV
While online audiences grow for its shows, ad revenue has not kept pace, said Jeff Zucker in an interview with the Financial Times.
Changes in ad sales and delivery are crucial to monetizing online streaming, Zucker said, and grow more necessary as traditional ratings decline.
With the exception of [...]
Posted: Tuesday, May 13th 2008
Bill Gates Pursues Greener Pastures in 'Growth,' Sergey Brin Gloats
Following the withdrawal of its Yahoo bid, Bill Gates says Microsoft will focus on growing its online ad and search businesses.
The Associated Press reports Gates express confidence about Microsoft's ability to compete against Google [...]
Posted: Friday, May 9th 2008
NBCU Debuts Multi-Platform Women's Network, Props Zalaznick Up Top
Lauren Zalaznick has been made president of women and lifestyle entertainment at NBCU. Properties under her jurisdiction include iVillage, Oxygen and TV show The Biggest Loser.
News of her promotion occurred in tangent with the creation of Women@NBC. This division will consist of all female-targeting efforts at NBCU.
Women@N [...]
Posted: Thursday, May 8th 2008
Industry Buzz & Snippets: 5/6/08
Ad Networks and Analytics:
Rise in revenue from its ad network were just enough to offset drops elsewhere at AOL.
Analytics platform Media6Degrees raised $2 million in financing from Coriolis Ventures.
Blinkx is licensing a toolset called Advanced Media [...]
Posted: Tuesday, May 6th 2008
Industry Buzz & Snippets: 5/1/08
Ad Networks and Analytics:
MediaBank released v2.0 of its analytics platform, adding widgets and other new formats into the system, and decreasing reliance on manual information entry.
One True Media is adding Spot Mixer, a DIY video ad creation tool, to its arsenal. [...]
Posted: Thursday, May 1st 2008
Industry Buzz & Snippets: 4/29/08
Ad Buying, Planning and Selling:
Media service agency KSL Media is launching eWorld Asset Trading, allowing for the bartering of surplus for ad inventory.
Emmis Communications is opening its Emmis Interactive online ad production and sales unit to other radi [...]
Posted: Tuesday, April 29th 2008
Industry Buzz & Snippets: 4/17/08
Ad Networks and Analytics:
Tremor Media has launched Acudeo, a video ad delivery platform that gives publishers control over when and where ads appear in videos.
Buddy Media announced the creation of a "social media ad network" open to select developers of Facebook and OpenSocial ap [...]
Posted: Thursday, April 17th 2008
Industry Buzz & Snippets: 4/10/08
Ad Networks and Analytics:
TargetSpot added eight stations to its lineup, including FoxNews Radio.
aCerno is a new network of e-commerce sites that targets ads based on past purchasing behavior. The ads are served based on what the person is expected to buy next.
Agencies and Execs:
[...]
Posted: Thursday, April 10th 2008