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Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce

Ad Technology: Debunking Ad-Tech Myths Agency News: Little Caesars Taps BFG 9000 for National Creative Brand Takes a Tweeting Campai  [...]
Posted: Monday, May 14th 2012

Industry Buzz & Snippets: 10/7/09

Ad Networks and Analytics: Facebook shutting out developers. Magazines band together for new ad network. Agencies and Marketing Execs:   [...]
Posted: Thursday, October 8th 2009

Three of Four Execs Replace In-Person Events with Virtual

Three-fourths (76%) of corporate executives say they currently use, or plan to use, virtual events to replace physical ones in 2009. Most predict a steep decline for in-person trade shows, conventions and training seminars, according to a survey by ON24, Inc. (  [...]
Posted: Friday, January 30th 2009

YHOO Takes Q4 Loss of $303M; Bartz Keeps Eye on Silver Lining

In her first earning call for Yahoo, just-inaugurated CEO Carol Bartz touted the company's "wonderful energy" and vowed to directly address any viability issues Yahoo faces. She also denied any intention to sell Yahoo or any of its services, and did not indicate plans to reopen acquisition talks with Microsoft. "I would just make a plea that this is a fantastic Internet property and really doesn't deserve everybody trying to pick it and pull it apart," she is   [...]
Posted: Wednesday, January 28th 2009

Naysaying Analysts Cast Shadow on Ad Spend

A USA Today article dubbed ad spend for the first half of 2008 "sluggish," with the worst yet to come. The auto industry is reportedly "retrenching" on spending, and outlook for retail, financial and telecommunications advertising is "negative for the second half of the year," said BMO Capital Markets analyst Leland Westerfield. Meanwhile, Interpublic Group's Magna unit downgraded 2008 ad spend   [...]
Posted: Monday, August 4th 2008

Networks Mull Options for Squeezing Cash Out of Online TV

While online audiences grow for its shows, ad revenue has not kept pace, said Jeff Zucker in an interview with the Financial Times. Changes in ad sales and delivery are crucial to monetizing online streaming, Zucker said, and grow more necessary as traditional ratings decline. With the exception of   [...]
Posted: Tuesday, May 13th 2008

Industry Buzz & Snippets: 5/8/08

Ad Networks and Analytics: DoubleClick introduced a widget calculating tool that tells advertisers how much weight their widgets are pulling among users. Agencies and Execs: DG FastChannel and Enliven Marketing Technologies Corp. plan to merge in a deal valued at $98 million. Havas Media   [...]
Posted: Thursday, May 8th 2008

Microsoft Aspires to Win Top Dog in Web Advertising

Yesterday at a UBS investor conference, President Kevin Johnson of platforms and services outlined Microsoft's gameplan for becoming one of the "top two" names in web advertising, Reuters reports. The three- to five-year plan highlights expected increased share in web search, page views, percentage of total time online, and percentage of advertising dollars. Using what it calls the "10, 20, 30, 40" plan, Microsof  [...]
Posted: Monday, November 19th 2007

To Boost Profits, MySpace Ponders Commercial Potential of Members

To make the site more profitable, News Corp execs may allow MySpace members to post ads on the site and conduct transactions with one another. The site currently profits from ad sales and also takes a percentage of music sales conducted on the site via iTunes and Snocap and has seen a $10 million pr  [...]
Posted: Tuesday, August 28th 2007

Brown Leaves Yahoo for Scripps Networks

Deanna Brown, former head of Yahoo Media Group's Lifestyles division, has jumped to Scripps Networks to become the new president of the company's interactive group, writes MediaWeek. At Scripps, Brown will be tasked with managing the growth of the company’s expanding number of niche broadband websites, among other duties. Scripps's online divisions have been b  [...]
Posted: Tuesday, March 20th 2007

Prices of Brand-Related Search Terms to Soar

The prices of premium search terms will soar in the coming years, predicts the executive editor of SearchEngineWatch.com. An increase in premium keyword costs will be the result of greater numbers of major brands' entering the search marketing arena, Chris Sherman said during his keynote address at MediaPost's Search Insider Summit, MediaPost   [...]
Posted: Friday, July 21st 2006

The Two Sides of Those Coining the Blog Ad Biz

ClickZ's Zach Rodgers offers up an entertaining and instructive compare-and-contrast exercise in the form of a feature article profiling the lives and work of two larger-than-life blog advertising "moguls," each a "celebrated bubble-era publisher, an internet consultant, a book author and - currently - a blog advertising entrepreneur" but two different personalities with different approaches to business: John Battelle and P  [...]
Posted: Thursday, October 6th 2005

Facing Prison, Seifert Delivers Ad Code of Conduct

Shona Seifert, who was sentenced to 18 months in prison and ordered to pay a $125,000 fine for her role in the Ogilvy & Mather scheme to over bill the government on its national anti-drug ad account, has delivered the   [...]
Posted: Friday, September 2nd 2005

Burnett Sues for Allegedly Inflated Placement Deals

Adrants points to a MediaWeek story indicating the wild west of product placement may be even a bit more wild than previously supposed. Reality series creator Mark Burnett sued Madison Road, the firm credited with bringing some of the world's largest brands into the paid placement realm. Burnett's suit alleges that Madiso  [...]
Posted: Tuesday, March 8th 2005

Amazon's Bezos: Online Sales Half-way to Maximum

In a Wired interview, Amazon chief Jeff Bezos dropped some interesting predictions. Among them were the estimate that online retail sales will top off at about 10 to 15 percent of all retail sales, a figure that has been half-way reached already in the U.S. "The vast majority of retailing will stay in the physical world because people have acute needs," said Bezos. "They want things now." He also commented on Amazo  [...]
Posted: Friday, January 7th 2005

MSN's Bradford: Demand, Supply Imbalanced

ClickZ: Questions for MSN's Joanne Bradford ClickZ's Zachary Rogers interviewed Microsoft's chief portal revenue executive, Joanne Bradford. She told him that the three biggest issues for Microsoft and other big publishers fall into three categories: - Making the buying process simple for advertisers, as it'  [...]
Posted: Thursday, April 15th 2004

Yahoo CEO: TV Easier Pickings

LATimes: TV Is the Real Enemy, Yahoo CEO Tells Rivals It shouldn't come as a big big surprise: portals want a bigger share of marketing spending. Yahoo's chief said that the big Internet players should be most concerned about the wasteful spending still going to television, rather than the immediate online competition. But it isn't just a matter of the Internet competing with TV for the attention of media buyers  [...]
Posted: Saturday, March 27th 2004