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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 39 | 44 |
| » ad pricing | 4 | 79 |
| » ad selling | 21 | 62 |
| » ad targeting | 20 | 63 |
| » ad technologies & vendors | 16 | 67 |
| » advertainment | 9 | 74 |
| » agencies & ad departments | 22 | 61 |
| » alternative marketing | 13 | 70 |
| » Asia/Pacific | 4 | 79 |
| » automotive | 1 | 82 |
| » b2b | 1 | 82 |
| » best practices | 17 | 66 |
| » biz buzz | 40 | 43 |
| » branding | 18 | 65 |
| » broadband | 22 | 61 |
| » campaigns & creatives of note | 23 | 60 |
| » case studies | 2 | 81 |
| » co-op marketing & partnerships | 8 | 75 |
| » computers & tech | 6 | 77 |
| » CRM | 1 | 82 |
| » demographics | 7 | 76 |
| » direct marketing | 4 | 79 |
| » domain names | 5 | 78 |
| » don't believe the hype | 2 | 81 |
| » e-commerce | 4 | 79 |
| » entertainment | 39 | 44 |
| » Europe | 6 | 77 |
| » events | 5 | 78 |
| » global | 2 | 81 |
| » healthcare | 1 | 82 |
| » I-PR & business communications | 1 | 82 |
| » instant messaging marketing | 2 | 81 |
| » interviews | 1 | 82 |
| » Latin America | 1 | 82 |
| » legal, government & regulation | 10 | 73 |
| » loyalty & retention | 4 | 79 |
| » major account moves | 1 | 82 |
| » major brands | 32 | 51 |
| » major players news | 43 | 40 |
| » measurement & analytics | 10 | 73 |
| » media convergence | 29 | 54 |
| » mobile marketing | 17 | 66 |
| » multi-channel marketing | 12 | 71 |
| » new and improved | 12 | 71 |
| » nonsense & parodies | 1 | 82 |
| » online ad market | 23 | 60 |
| » pearls of wisdom | 11 | 72 |
| » personalization | 3 | 80 |
| » political parties & organizations | 7 | 76 |
| » privacy | 2 | 81 |
| » promotions | 5 | 78 |
| » publishing | 22 | 61 |
| » research & stats | 9 | 74 |
| » rich media | 7 | 76 |
| » search engine marketing | 6 | 77 |
| » seniors | 1 | 82 |
| » signs of doom | 7 | 76 |
| » signs of recovery | 1 | 82 |
| » signs of what's to come | 45 | 38 |
| » small business | 1 | 82 |
| » Spanish-speaking | 1 | 82 |
| » syndication & RSS | 2 | 81 |
| » technical innovation | 2 | 81 |
| » telecom | 2 | 81 |
| » text ads | 1 | 82 |
| » tools & software | 13 | 70 |
| » top stories | 2 | 81 |
| » user experience | 19 | 64 |
| » viral marketing & social media | 8 | 75 |
| » weblog marketing | 4 | 79 |
| » women | 6 | 77 |
| » worst practices | 2 | 81 |
| » Youth | 4 | 79 |
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
Industry Buzz & Snippets: 10/21/09
Web 2.0 News and Trends:
Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin [...]
Posted: Wednesday, October 21st 2009
Trends in Leadership Conferences: Fewer Keynotes, More Tweeting
Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years.
46% claim it is still growing despite the recession, according to a survey by Weber Shandwick ( [...]
Posted: Friday, February 13th 2009
Hawaii Meds Association Pilots 'Net-Based Doctor Appointments
For a mere $10, Hawaiian residents with 'net access and a webcam or text chat will be able to "talk" directly to their doctors about medical problems.
Beginning January 15th, a partnership between Hawaii Medical Service Association, the state’s Blue Cross-Blue Shield licensee, and web service American Well will allow the plan's 700,000 members to make 10-minute "face-to-face" appointments. (Uninsured patients must pay $45.)
Because p [...]
Posted: Tuesday, January 6th 2009
Army Puts Overseas Soldiers Behind Recruitment Webcasts
Beginning today -- Veterans Day -- the US Army will integrate a series of webcasts, labeled "Straight from Iraq," into its website and overall media campaign.
"Now you can find out what it's really like to be deployed in the Middle East from the men and women stationed there," claims the subsite on GoArmy.com. The effort -- where users can field questions to Iraq-based soldiers -- is targeted to Americans between the a [...]
Posted: Tuesday, November 11th 2008
Agency.com Takes iCrossing to Court for 'Employee Raiding'
Omnicom's Agency.com has filed suit against digital ad firm iCrossing, insinuating the latter poached a number of major executives and clients, reports the Wall Street Journal.
$19.5 million in damages are sought. The suit alleges tortious interference, breach of contract and conspiring to misappropriate proprietary data and trade secrets. In specific it accuses iCrossing CEO Donald Scales, former Chief Exec [...]
Posted: Tuesday, November 11th 2008
Obama Campaign Launches iPhone App
Sen. Barack Obama's presidential campaign has launched an iPhone application that enables supporters to communicate with each other and consume breaking news, reports The New York Times.
Available for free on the App Store, it is compatible with the iPhone and the iPod touch. The unit organizes contacts by "key battleground states," keeps you abreast of campaign news via text and email, and helps target local e [...]
Posted: Friday, October 3rd 2008
Updated Senate Web Linking Rules Include Social Media Sites
The Senate Rules and Administration Committee has updated existing limitations on sites that Senators are allowed to link to from their official pages.
Senators may now link to YouTube and flickr, for example, in a ruling Sen. Dianne Feinstein (D-CA) dubbed "a major step into the future," reports Ars Technica.
The tempest stirred last summer when Rep. John Culbers [...]
Posted: Friday, September 26th 2008
Palin Prattle, Good or Bad, Commands Web Traffic
ABC's interview with Republican vice-presidential candidate Gov. Sarah Palin was broadcast for two nights across five ABC shows, from "Good Morning America" to "20/20."
By ABC's unofficial count, 35 million people have seen parts of the interview from these broadcasts, reports Silicon Alley Insider, via Nielsen, which counts unduplicated viewers within shows but not betwee [...]
Posted: Wednesday, September 17th 2008
Comcast COO: Project Canoe Experiment Successful
The project from Comcast, Time Warner and four other cable operators that will ostensibly allow advertisers to target specific areas of the country, specific neighborhoods - even specific homes - is progressing well, said Comcast COO Steve Burke at an investor event, reports MediaBuyerPlanner.
The initiative, Project Canoe, proved it could deliver content simultaneously to homes covered [...]
Posted: Thursday, September 11th 2008
Aaron Sorkin Tackles Next Great Cinematic Oeuvre: A Facebook Movie
Aaron Sorkin, who co-created The West Wing and films like Charlie Wilson's War, has agreed to produce a screenplay about the birth of Facebook.
To facilitate the project -- and hopefully draw feedback from the site's vocal userbase -- Sorkin's researcher Ian Reichbach started a Facebook group called Aaron Sorkin & the Facebook Movi [...]
Posted: Friday, August 29th 2008
Computer.org Exposes Engineers to Online Marketers
The redesigned Computer.org is availing display advertising to outside sponsors for the first time. NetShelter Technology Media shall represent its inventory on an exclusive basis.
Computer.org is the official website of the Institute of Electrical and Electronics Engineers (IEEE) Computer Society. It hosts 1.2 million unique visitors, which generate four million page views, per month.
NetShelter's, whose network includes o [...]
Posted: Monday, August 18th 2008
Obama Makes Gold-Medal Buy in Beijing Olympics
Senator Barack Obama's Presidential campaign made a $5 million ad buy in the Beijing Olympics. The package, which supposedly represents the most significant network-TV buy of any Presidential candidate in 16 years, includes network TV and cable advertising, writes Advertising Age.
NBC Universal, which expects to rake in $1 billion in ad rev [...]
Posted: Thursday, July 24th 2008
Lenovo Tackles Summer Olympics with Social Media Blitz
Ogilvy 360 Digital Influence is helping Lenovo leverage its Summer Olympics sponsorship with a far-reaching social media effort.
The campaign is called "Voices of the Olympic Games." 100 athletes, representing 30 sports and 25 countries, were encouraged to blog their experiences over the course of the event. Each was given a Lenovo computer and Flip camera as an incentive.
This year marks th [...]
Posted: Tuesday, July 8th 2008
Weather Channel Contemplates Proprietary Ad Network
Weather Channel Interactive may launch its own vertical ad network.
That is the impression EVP and General Manager Joe Fiveash gave at OMMA Publish, reports MediaPost.
"Certainly a vertical network makes a whole lot of sense to us," said Fiveash, adding that the weather is perhaps ideal for a vertical network because of its broad applicability to life. [...]
Posted: Friday, June 20th 2008
Industry Buzz & Snippets: 6/5/08
Agencies and Marketing Execs:
Agency.com appointed Brad Williams and Russell Unger to new positions in Chicago.
Tacoda founder Dave Morgan is now heading The Tennis Company, which operates Te [...]
Posted: Thursday, June 5th 2008
Industry Buzz & Snippets: 5/29/08
Agencies and Marketing Execs:
Liz Jones joins Hyperfactory as VP of entertainment and media, spearheading mobile efforts for movie studios, TV networks and other entertainment clients.
Whole Foods CEO John Mackey has [...]
Posted: Thursday, May 29th 2008
Industry Buzz & Snippets: 5/20/08
Ad Networks and Analytics:
Podcast publisher Podiobooks enlisted Wizzard Media to serve ads against its content.
Agencies and Marketing Execs:
Marjorie Martin is leaving About.com, where she was SVP and general manager, for more or less the [...]
Posted: Tuesday, May 20th 2008
Networks Mull Options for Squeezing Cash Out of Online TV
While online audiences grow for its shows, ad revenue has not kept pace, said Jeff Zucker in an interview with the Financial Times.
Changes in ad sales and delivery are crucial to monetizing online streaming, Zucker said, and grow more necessary as traditional ratings decline.
With the exception of [...]
Posted: Tuesday, May 13th 2008