Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 69 | 53 |
| » ad pricing | 4 | 118 |
| » ad selling | 37 | 85 |
| » ad targeting | 59 | 63 |
| » advertainment | 13 | 109 |
| » affiliate marketing | 2 | 120 |
| » agencies & ad departments | 27 | 95 |
| » alternative marketing | 16 | 106 |
| » Asia/Pacific | 5 | 117 |
| » automotive | 1 | 121 |
| » b2b | 3 | 119 |
| » best practices | 20 | 102 |
| » Big Picture | 2 | 120 |
| » biz buzz | 70 | 52 |
| » branding | 23 | 99 |
| » broadband | 15 | 107 |
| » campaigns & creatives of note | 15 | 107 |
| » co-op marketing & partnerships | 9 | 113 |
| » computers & tech | 11 | 111 |
| » CRM | 1 | 121 |
| » cross media | 16 | 106 |
| » demographics | 7 | 115 |
| » direct marketing | 3 | 119 |
| » domain names | 8 | 114 |
| » don't believe the hype | 7 | 115 |
| » e-commerce | 15 | 107 |
| » email marketing | 3 | 119 |
| » entertainment | 24 | 98 |
| » Europe | 9 | 113 |
| » events | 4 | 118 |
| » finance | 2 | 120 |
| » global | 2 | 120 |
| » healthcare | 1 | 121 |
| » I-PR & business communications | 2 | 120 |
| » interviews | 7 | 115 |
| » intrusive formats | 7 | 115 |
| » Latin America | 1 | 121 |
| » legal, government & regulation | 18 | 104 |
| » loyalty & retention | 5 | 117 |
| » major account moves | 3 | 119 |
| » major brands | 29 | 93 |
| » major players news | 72 | 50 |
| » measurement & analytics | 16 | 106 |
| » media convergence | 15 | 107 |
| » minorities | 1 | 121 |
| » mobile marketing | 12 | 110 |
| » multi-channel marketing | 5 | 117 |
| » new and improved | 18 | 104 |
| » online ad market | 51 | 71 |
| » pearls of wisdom | 18 | 104 |
| » personalization | 2 | 120 |
| » political parties & organizations | 4 | 118 |
| » privacy | 7 | 115 |
| » promotions | 4 | 118 |
| » publishing | 22 | 100 |
| » research & stats | 9 | 113 |
| » rich media | 21 | 101 |
| » search engine marketing | 32 | 90 |
| » signs of doom | 8 | 114 |
| » signs of recovery | 2 | 120 |
| » signs of what's to come | 36 | 86 |
| » small business | 2 | 120 |
| » spam & anti-spam | 2 | 120 |
| » Spanish-speaking | 1 | 121 |
| » syndication & RSS | 1 | 121 |
| » technical innovation | 4 | 118 |
| » telecom | 3 | 119 |
| » text ads | 14 | 108 |
| » tools & software | 27 | 95 |
| » top stories | 7 | 115 |
| » user experience | 28 | 94 |
| » viral marketing & social media | 4 | 118 |
| » weblog marketing | 1 | 121 |
| » women | 3 | 119 |
| » worst practices | 10 | 112 |
| » Youth | 8 | 114 |
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
Top News: Mobile search | Apple to defend e-book pricing | SEO tips
Mobile Marketing:
Mobile search ads: What makes them click?
Legal/Regulatory:
Twitter sues 'spamming' websites.
Apple preparing to [...]
Posted: Friday, April 6th 2012
Top News: Ray Ozzie's post-PC world | Adobe's new ad format | Google Instant boosts revenues | AdMob runs interactive video ads on Android
People:
Departing Microsoft visionary Ray Ozzie sees "post-PC" world.
Ad Technologies:
Adobe works up new ad format for smartphones.
Testing a bar code technology for 2-D smartphones. [...]
Posted: Tuesday, October 26th 2010
Star Tribune, CarSoup.com Target Auto Ad Dollars
The Minneapolis Star Tribune is partnering with CarSoup.com to power the stagnant car-selling portion of the publication's website, StarTribune.com/cars. In exchange, the Star Tribune will become the local sales arm for CarSoup.com products and services in the Twin Cities metro area for both dealership and for-sale-by-owner advertising.
The partnership, which begins Dec. 1, 2009, will give visi [...]
Posted: Monday, November 16th 2009
Industry Buzz & Snippets: 10/21/09
Web 2.0 News and Trends:
Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin [...]
Posted: Wednesday, October 21st 2009
YHOO Takes Q4 Loss of $303M; Bartz Keeps Eye on Silver Lining
In her first earning call for Yahoo, just-inaugurated CEO Carol Bartz touted the company's "wonderful energy" and vowed to directly address any viability issues Yahoo faces. She also denied any intention to sell Yahoo or any of its services, and did not indicate plans to reopen acquisition talks with Microsoft.
"I would just make a plea that this is a fantastic Internet property and really doesn't deserve everybody trying to pick it and pull it apart," she is [...]
Posted: Wednesday, January 28th 2009
Bartz Addresses Media, YHOO Shafts European Ad Offering
Yesterday Yahoo confirmed plans to discontinue Content Match, a contextual ad product that operates in Europe.
Slated to fold in March, Content Match displays contextual advertisements on sites within Yahoo's Publisher Network -- much the way Google AdSense serves ads across the sites of participating publishers.
"By focusing our efforts on Sponsored Search and Display Solutions in Europe, we strengthen our commitment to deliver advertisers a high ROI and underline our mission to be an adv [...]
Posted: Friday, January 16th 2009
Phorm Loses UK CEO Hugo Drayton, CFO Lynne Millar
At year's end, UK CEO Hugo Drayton of Phorm will depart the company. The decision was made "by mutual agreement" between himself and the behavioral targeting firm, Drayton said.
Drayton will retain an advisory role with the company. Lynne Millar, CFO, is also resigning.
Phorm partners with internet service providers to build profiles of users' internet habits, then serve relevant ads to them across participating websites. Earlier this month it [...]
Posted: Monday, December 22nd 2008
Agency.com Takes iCrossing to Court for 'Employee Raiding'
Omnicom's Agency.com has filed suit against digital ad firm iCrossing, insinuating the latter poached a number of major executives and clients, reports the Wall Street Journal.
$19.5 million in damages are sought. The suit alleges tortious interference, breach of contract and conspiring to misappropriate proprietary data and trade secrets. In specific it accuses iCrossing CEO Donald Scales, former Chief Exec [...]
Posted: Tuesday, November 11th 2008
Confirmed: Obama Running In-Game Ads in 10 Swing States
Electronic Arts confirmed that Sen. Barack Obama has purchased in-game ad space in nine major video games, reports The Hill.
Speculation seized the blogosphere when one gamer took a screenshot of an Obama billboard that appeared in an Xbox 360 game of Burnout Paradise. He posted the im [...]
Posted: Wednesday, October 15th 2008
Microsoft Ups Business Search Efforts
Microsoft is adding a new Search Business Group, which may indicate an increased sense of importance around certain search applications, such as mapping and geo-targeting.
Internal reorganizations in Redmond are viewed in the context of an eternally evolving ecosystem of internal politics and external market forces, so such moves often do not result in actual changes in behavior or product developments. That said, mapping executive Jeff Kelisky will head the newish effort.
He [...]
Posted: Thursday, August 21st 2008
Computer.org Exposes Engineers to Online Marketers
The redesigned Computer.org is availing display advertising to outside sponsors for the first time. NetShelter Technology Media shall represent its inventory on an exclusive basis.
Computer.org is the official website of the Institute of Electrical and Electronics Engineers (IEEE) Computer Society. It hosts 1.2 million unique visitors, which generate four million page views, per month.
NetShelter's, whose network includes o [...]
Posted: Monday, August 18th 2008
BzzAgent, Attensity to Wed WOM to Wallets
Word of mouth media network BzzAgent has partnered with Attensity, a text analytics software provider. The pair aspires to provide marketers with "unrivaled insights" into consumer brand conversations.
BzzAgent provides clients with a legion of volunteer consumers that provide detailed feedback on brands and products. They also "evangelize" brands to friends and family, then report the results.
Attensity helps analyze unstructured data, such as online [...]
Posted: Wednesday, August 13th 2008
Ex-Clinton Aid Reps Phorm to Policy-Makers
Behavioral ad targeting firm Phorm selected Ricchetti, Inc., a lobbying firm headed by Steven Ricchetti, to represent its interests on Capitol Hill. Mr. Ricchetti was the deputy chief of staff to the Clinton Administration. His firm has also represented Sirius Satellite Radio and AT&T.
Like US-based NebuAd, United Kingdom-based Phorm partners with ISPs to serve ads against data gathered from online activity. And while Phorm positions itself as [...]
Posted: Friday, August 1st 2008
Weather Channel Contemplates Proprietary Ad Network
Weather Channel Interactive may launch its own vertical ad network.
That is the impression EVP and General Manager Joe Fiveash gave at OMMA Publish, reports MediaPost.
"Certainly a vertical network makes a whole lot of sense to us," said Fiveash, adding that the weather is perhaps ideal for a vertical network because of its broad applicability to life. [...]
Posted: Friday, June 20th 2008
Free Press: NebuAd Has No Respect for Privacy
Behavioral ad platform NebuAd violates "fundamental expectations of internet privacy" according to a report from the Free Press and Public Knowledge group, reports MediaPost.
Free Press issued a report which stated "NebuAd's practices resemble several forms of 'attacks' on users that have generated considerable controversy and user condemnation."
The report compares NebuAd's target [...]
Posted: Thursday, June 19th 2008
Industry Buzz & Snippets: 6/12/08
Agencies and Marketing Execs:
Tribune Broadcasting promoted John Hendricks from SVP of sales to EVP of interactive and broadcast sales.Cella M. Irvine was made CEO of the About Group, replacing Scott B. Meyer [...]
Posted: Thursday, June 12th 2008
Project Canoe Finds Figurehead in David Verklin
Project Canoe, a unified advertising initiative by the nation's largest cable companies, has selected David Verklin to lead it, reports The Wall Street Journal.
Project Canoe [...]
Posted: Wednesday, June 11th 2008