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Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements

Ad Technology: Innovid Announces Interactive Video Ad Studio Enhancements Marketo adds social platform with Crowd Factory acquisition Branding: 60% of Wikipedia articles about companie  [...]
Posted: Thursday, April 19th 2012

78% of Gen Y is 'Meh' About Twitter; They Also Retweet Less

Despite the fact that 99% of Generation Y consumers (ages 18-24) report having an active profile on at least one online social networking site, only 22% of this same age group say they currently use Twitter, according to a study from the Participatory Marketing Network (PMN).   [...]
Posted: Wednesday, June 3rd 2009

Domino's Employees Incite YouTube Brand Scandal

Two Domino's employees have released a series of YouTube videos in which they playfully molest food products before allegedly passing them on to customers. In the most recent video posted on YouTube, "Michael" -- one member of the duo -- inserts cheese into his nose and waves salami over his backside before placing both ingredients on a pair of sandwiches.   [...]
Posted: Wednesday, April 15th 2009

How-To: Lessons Worth Learning from Twitter's Success

This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included. By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has   [...]
Posted: Wednesday, February 25th 2009

Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009

Commentary: Contact Centers Can Use Social Networking Sites to Improve Customer Service

The following is a commentary from Aphrodite Brinsmead, customer interaction technologies analyst at Datamonitor, on the opportunity for contact centers to use social media to improve customer service. This material was syndicated with permission from Retailer Daily. Twitter and Google as customer   [...]
Posted: Wednesday, February 11th 2009

UK Pop Stars Unionize for Digital Revolution

A number of United Kingdom-based pop stars -- including Coldplay, Radiohead, Annie Lennox and Kate Nash -- gathered this week for the debut meeting of a new union, whose objective is to protect performers and musicians in the digital era. The Featured Artists Coalition was organized as a response to the so-called "digital revolution," which wreaked havoc on the music industry's traditional business model,   [...]
Posted: Wednesday, February 4th 2009

NYT Scores Cash Infusion from One of World’s Wealthiest

Mexican billionaire Carlos Slim Helu is investing $250 million in The New York Times Co., the company said in a statement Monday. Mr. Slim, among the wealthiest men in the world, already owns 6.9% of the Times Company. He will invest the money in the form of six-year notes with warrants that are convertible into common shares; the company will use it to refinance its existing debt, writes The New York Times   [...]
Posted: Wednesday, January 21st 2009

McCain Pushes New Org with Social Media Efforts

Ex presidential candidate John McCain announced the launch of a grassroots organization called "Country First," which is supported by many of the social media tools that contributed to President Elect Obama's historic win. According to an email to McCain supporters -- whose contact data was gleaned during his run for President --, the goals of Country First a  [...]
Posted: Friday, January 9th 2009

Tech Magnates Welcome Obama with Lavish (Financial) Support

Silicon Alley Insider compiled a list of tech icons that made sizable donations to Barack Obama's Presidential Inaugural Committee. Listed endorsers from Google averaged $25,000 each, while executive donors (and spouses) at Microsoft averaged $50,000. Just one Yahoo notable made the cut -- Associate General Counsel Laura Covington, who gave $10,  [...]
Posted: Tuesday, December 30th 2008

Change.gov Opens to Questions, Comments, 'American Stories'

Change.gov, the site where President Elect Obama's administration communicates with Americans, now permits users to submit questions and vote on those they most want answered. The "Open for Questions" feature launched Wednesday, at which time over 1000 questions were logged  [...]
Posted: Friday, December 12th 2008

Depressed Dow Drives Americans into Arms of Online Dating

A handful of online dating sites are reporting activity spikes following September's global financial crisis. "On days when the US Dow Jones industrial went down [...] by more than 100 points, more people were likely to log in and spend more time on the site," stated Senior Research Scientist Gian Gonzaga in an interview with Reuters. "People seek out companionship in times of stress. Studies repeatedly show   [...]
Posted: Wednesday, December 10th 2008

Ivanka Trump Becomes Brides.com Blogger

Beginning this week, jewelry designer Ivanka Trump will be guest-blogging on Brides.com's Wedded Bits channel. The mogul will share tips on top bridal jewelry and major brands. She will also wax poetic on her own sense of style. "It's wonderful to now have the opportunity to share my perspectives on jewelry and accessorizing with brides-to-be," gushed the young Trump, who launched the Ivanka T  [...]
Posted: Monday, December 1st 2008

Army Puts Overseas Soldiers Behind Recruitment Webcasts

Beginning today -- Veterans Day -- the US Army will integrate a series of webcasts, labeled "Straight from Iraq," into its website and overall media campaign. "Now you can find out what it's really like to be deployed in the Middle East from the men and women stationed there," claims the subsite on GoArmy.com. The effort -- where users can field questions to Iraq-based soldiers -- is targeted to Americans between the a  [...]
Posted: Tuesday, November 11th 2008

Updated Senate Web Linking Rules Include Social Media Sites

The Senate Rules and Administration Committee has updated existing limitations on sites that Senators are allowed to link to from their official pages. Senators may now link to YouTube and flickr, for example, in a ruling Sen. Dianne Feinstein (D-CA) dubbed "a major step into the future," reports Ars Technica. The tempest stirred last summer when Rep. John Culbers  [...]
Posted: Friday, September 26th 2008

Economist Gives World a Vote in US Presidential Election

London-based business rag The Economist has created a global version of the US Electoral College, based on the population of each country. The magazine hopes to stimulate online brand engagement through the effort, which leverages overseas interest in the US election -- a "closely watched contest" worldwide, said VP Ron Diorio of product and community development in New York. "We thought it would be fun and a bit of an educa  [...]
Posted: Wednesday, September 24th 2008

Celebs Join MySpace and PayPal for 'Net Philanthropy Effort

Popular tween-targeting celebs, including Hayden Panettiere, The Jonas Brothers, Miley Cyrus and HIllary Duff, have joined Paypal and MySpace IMPACT to stimulate online charity. The medium of choice is a fundraising widget that tracks fundraising efforts to non-profits. The non-profit with the highest donation rate by October 13 wins a cash prize. Ad support includes sponsorship from Variety and Target.   [...]
Posted: Wednesday, September 24th 2008

Sergey Brin Divulges Risk of Parkinson's in Blog Post

Last week Google co-founder Sergey Brin launched too.blogspot.com, a personal blog whose name, "too," is a play on the number two. "It also means 'in addition', as this blog reflects my life outside of work," Brin wrote in his first entry. The blog generated press late last week because Brin used it to reveal he carries a legacy gene, LRRK2, that makes him more likely to be struck with Parkinson's Disease. 23andMe, a DNA-testing company co-founded   [...]
Posted: Monday, September 22nd 2008

Millennials Prefer Social Networking to Internet Porn

Social networking sites are increasingly eclipsing pornography consumption over the 'net -- and underscoring a shift in how people communicate, according to Reuters, drawing from the research of author and GM Bill Tancer of global research at Hitwise. For his book Click: What Millions of People are Doing Online and Why It Matters, Tancer analyzed data for 10 million web users. He posits that internet sea  [...]
Posted: Wednesday, September 17th 2008

Microsoft Ad Campaign Stirs Wrath of Blogosphere

Crispin Porter + Bogusky, which won Microsoft's $300 million creative account in February, has released its debut ad in an anticipated campaign featuring Jerry Seinfeld. The minute-and-a-half-long spot went live yesterday and depicts Bill Gates and Jerry Seinfeld meeting at a fictional discount store called  [...]
Posted: Friday, September 5th 2008