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Top News: Ray Ozzie's post-PC world | Adobe's new ad format | Google Instant boosts revenues | AdMob runs interactive video ads on Android

People: Departing Microsoft visionary Ray Ozzie sees "post-PC" world. Ad Technologies: Adobe works up new ad format for smartphones. Testing a bar code technology for 2-D smartphones.  [...]

Star Tribune, CarSoup.com Target Auto Ad Dollars

The Minneapolis Star Tribune is partnering with CarSoup.com to power the stagnant car-selling portion of the publication's website, StarTribune.com/cars. In exchange, the Star Tribune will become the local sales arm for CarSoup.com products and services in the Twin Cities metro area for both dealership and for-sale-by-owner advertising. The partnership, which begins Dec. 1, 2009, will give visi  [...]

Industry Buzz & Snippets: 10/21/09

Web 2.0 News and Trends: Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin  [...]

Levinson Leaves Google Board; Formal Divide Between Google, Apple Grows

Two months after Google CEO Eric Schmidt departed Apple's board, Arthur Levinson, who serves on both boards, has resigned from Google's. The move was greeted with pleasure by the Federal Trade Commission, which is in the process of examining overlapping board memberships for companies whose interests compete. Google and Apple have increasingly crossed each other's paths with their introduction of rival mobile platforms: the iPhone and Android. Levinson "should be commended for recognizing   [...]

AOL Snaps Up Another GOOG Exec

This week Time Warner's AOL snapped up Shashi Seth for its SVP-Global Ad Products position. Seth worked at Google in a number of senior roles, such as product lead for web search and head of monetization efforts at YouTube. In June 2008, Seth left Google to become CRO of startup firm Cooliris. At AOL, Seth will manage the development of ad technologies and report to Jeff Levick, President-Global Ad Strategy. Levick also came from Google, as did AOL CEO Tim Armstrong. "As we move forward  [...]

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'Sunday Times' to Become Test Case for Murdoch's Paid Content Plans

Rupert Murdoch plans to use the Sunday Times as a test for his new push to charge for online content, beginning in November. The Sunday Times website is currently combined with sister title the Times, but it will be launched as a stand-alone site in the fall and will begin charging a fee to access content, according to the Guardian. So far, it is unclear whether the s  [...]

Obama Solicits Texts to 'See What's Happening' in Africa

Prior to his Friday trip to Ghana, President Barack Obama has received thousands of text messages about Africa -- messages of both support and criticism, says the White House. The texts were sent after the Administration set up country-specific SMS codes to which inhabitants of Africa were invited to send messages. The codes include: • Ghana - 1731 • Nigeria - 32969 • South Africa - 31958 • Kenya - 5683 Acc  [...]

Facebook Complexity Baffles Older Users

Facebook, which likes to pride itself on the fact that more than half of its users are between 30-55 years old, appears to to alienating this very age group, many of whom use the 'net mainly for emailing and sending forwards (e.g., jokes, pictures). With an active audience of 200-300 million users, Facebook has definitely become a household item. And the fastest growing demographic is t  [...]

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Google To Facilitate Indian Elections

Google launched the Google India Elections Center to help engage and prepare India’s 700 million eligible voters for next month’s general elections, reports TechCrunch. Google has organized similar web-based election centers in the US and Australia in the past, but Google India’s election center offers new features which  [...]

AOL Taps Ex-Googler Tim Armstrong for CEO/Chairman

In a surprise announcement last week, Time Warner's Jeff Bewkes announced the appointment of ex-Google Advertising Head Tim Armstrong as AOL's new CEO and Chairman. Armstrong replaces ex-CEO Randy Falco; and President/COO Ron Grant. His position is effective April 7. In a debut email to AOL employees, the fresh-faced CEO wrote: My experience online started with AOL and I’ve followed the progress of the company for many years. From the early days of AIM and ICQ to the mode  [...]

Social Networking: Community Enabler or Detriment?

The debate on the effects of social networking is building steam, with supporters praising its ability to bring people together -- and critics warning against obsessive use, the Globe and Mail reports. In 2008, more than one in three adult i  [...]

YHOO's Bartz Announces Reorg, CFO Departure

Yesterday CEO Carol Bartz of Yahoo announced the departure of CFO Blake Jorgensen from the company. She also divulged intentions to begin a company reorg, which speculators have expected for the past week. In the blog post, titled "Getting our house in order," Bartz wrote: [You'd] be amazed at how complicated some things are here. So today I'm rolling out a new management structure that I believe will  [...]

Facebook's Zuckerberg Responds to TOS Freakout

CEO Mark Zuckerberg wrote a blog post late yesterday, responding to user concerns about a recent update to Facebook's Terms of Use (casually labeled "TOS" for "terms of service"). The TOS, changed on February 4, stipulates that Facebook owns all content uploaded onto the site, including material posted by users that shut  [...]

SocNets Sign Pact to Protect European Youth

Social networking sites operating in Europe signed a pact on Tuesday, dedicated to tackling the problem of "cyberbullying" and protect the privacy of underage users, reports The Globe and Mail. Hoping to make the internet safer for children, the European Commission (EC) announced that some 17 social networking sites -- including Facebook   [...]

YHOO Takes Q4 Loss of $303M; Bartz Keeps Eye on Silver Lining

In her first earning call for Yahoo, just-inaugurated CEO Carol Bartz touted the company's "wonderful energy" and vowed to directly address any viability issues Yahoo faces. She also denied any intention to sell Yahoo or any of its services, and did not indicate plans to reopen acquisition talks with Microsoft. "I would just make a plea that this is a fantastic Internet property and really doesn't deserve everybody trying to pick it and pull it apart," she is   [...]

Pope Benedict XVI Gets His Own YouTube Channel

Hoping to convict the hearts of "the digital generation," the Vatican has launched its own YouTube channel. Like respective channels for President Obama, The British Monarchy, and Queen Rania of Jordan, the Vatican YouTube channel features video and audio footage of its avatar's speeches, a  [...]

Ballmer Email Divulges 5000 MSFT Staff Cuts in 18 Mos.

An internal email written by Microsoft CEO Steve Ballmer, detailing plans to cut 5000 jobs in 18 months as well as other cost cuts, was leaked to the press early this morning. News that Microsoft may discharge a substantial number of its staff ignited a speculative media earlier this month. Over the past quarter, Microsoft managed to reduce expenses by $600 million. According to Ballmer, add  [...]

NYT Scores Cash Infusion from One of World’s Wealthiest

Mexican billionaire Carlos Slim Helu is investing $250 million in The New York Times Co., the company said in a statement Monday. Mr. Slim, among the wealthiest men in the world, already owns 6.9% of the Times Company. He will invest the money in the form of six-year notes with warrants that are convertible into common shares; the company will use it to refinance its existing debt, writes The New York Times   [...]

Bartz Addresses Media, YHOO Shafts European Ad Offering

Yesterday Yahoo confirmed plans to discontinue Content Match, a contextual ad product that operates in Europe. Slated to fold in March, Content Match displays contextual advertisements on sites within Yahoo's Publisher Network -- much the way Google AdSense serves ads across the sites of participating publishers. "By focusing our efforts on Sponsored Search and Display Solutions in Europe, we strengthen our commitment to deliver advertisers a high ROI and underline our mission to be an adv  [...]

Google Cuts 100: Good-Bye to Google Video, Dodgeball, Notebooks

Yesterday Google announced plans to cut 100 jobs. Cuts include recruitment staff, as well as the redundancy of three engineering offices and the shutdown of a handful of projects. Services most affected by the cutbacks include Dodgeball, a mobile social network (to be discontinued entirely); messaging site Jaiku, where further development will cease; Google Video, which in a few months will no longer accept uploads; and Notebook, a web bookmarking service, which will stop accepting new users.  [...]