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Obama Sites Generate 6x More Traffic than McCain's

Nearly 22 million people per month visit websites related to Barack Obama, while John McCain-related sites generate about 3.5 million visitors, according to a report from AdGooroo that analyzes the candidates' websites and search-engine marketing programs, writes  [...]
Posted: Tuesday, September 30th 2008

Microsoft Ups Business Search Efforts

Microsoft is adding a new Search Business Group, which may indicate an increased sense of importance around certain search applications, such as mapping and geo-targeting. Internal reorganizations in Redmond are viewed in the context of an eternally evolving ecosystem of internal politics and external market forces, so such moves often do not result in actual changes in behavior or product developments. That said, mapping executive Jeff Kelisky will head the newish effort. He   [...]
Posted: Thursday, August 21st 2008

Pick a Lawyer, Any Lawyer, at WhoCanISue.com

Hoping to become the "LendingTree of legal services," attorney and web entrepreneur Curtis Wolfe touts his new project, WhoCanISue.com, as the "it site" for people seeking lawyers -- and vice versa. The site, which features an illustration of a briefcase-clutching man slipping on a banana peel, is geared to people that suspect they have grounds for a lawsuit. Each potential client takes a dynamic questionnaire whose purpose is to gauge whet  [...]
Posted: Tuesday, August 12th 2008

How-To: 10 Low-Cost Business Marketing Tips

"When marketing is continuous and targeted rather than occasional and shotgun, business gets easier," writes co-author Joanna Krotz of the Microsoft Small Business Kit. "If prospects have a positive view of your wares and reputation before you call or before they start shopping, you're that much closer to nailing a sale." Her 10 low-cost marketing tips follow: 1. Make customers feel special. People respond to recognition. Starbucks, for example, encourages bari  [...]
Posted: Wednesday, March 12th 2008

With Strong Brand Recall, Bar Hoppers May Be a Marketer's Best Friend

An Arbitron study of nightclubs and bars divulged that ads on the Ecast platform, which serves brand messages on digital jukeboxes, enjoyed 43 percent brand recall. Advertising Age reports that bars and nightclubs are among the top arenas that outdoor marketers consider "captive environments," particularly for 21-to-34-year-old males. Of the digital jukeboxes that host Ecast ads, Product Manager Diane Williams   [...]
Posted: Thursday, August 9th 2007

2008 Elections: Romney Leads in TV Ads, Obama Dominates Online

Republican presidential candidate Mitt Romney placed more local TV advertisements than all other candidates combined, with 4,549 ads, mostly on local broadcast television, through June 10, according to The Nielsen Company, reports Mark  [...]
Posted: Wednesday, July 11th 2007

Assets of High-Net-Worth Individuals Reach $37.2 Trillion

Driven by a strong global economy, the wealth of the world's high-net-worth individuals (HNWI*) increased 11.4 percent to (U.S.) $37.2 trillion in 2006, according to the 11th annual World Wealth Report, released last week by Merrill Lynch and Capgemini, MarketingCharts reports. That was the first dou  [...]
Posted: Monday, July 2nd 2007

French Politics Takes on Second Life

French political debate among young people is shifting from Left Bank cafes into Second Life, with supporters of presidential frontrunners center-right Nicolas Sarkozy, Socialist Segolene Royal and centrist Francois Bayrou, along with fans of far-right National Front leader Jean Marie Le Pen, staking out their turf in the virtual world, writes Re  [...]
Posted: Tuesday, March 27th 2007

Doritos Ad Contest Generates a Billion Impressions

Doritos' campaign that invited consumers to create Super Bowl ads for the brand not only generated publicity but also helped build a relationship with its consumers and that should be an ongoing goal of marketing and advertising, said Jason McDonell, director of marketing for the brand, at OMMA Hollywood. According to McDonell, Doritos executives know that the brand's target consumers - those between the ages of 16 and 24 - embrace self-expression, independence, "belongingness" (t  [...]
Posted: Friday, March 23rd 2007

Rock Legend Elton John Moves Entire Catalog Online

Elton John's entire music catalog - more than 30 albums and over 400 tracks - will soon be available for sale online. The move is set to coincide with the singer's 60th birthday celebration and his latest release, Reuters reports. The singer says he wanted to release his catalog in digital form all at once instead of bits at a time. "I knew that the entire catalog - not just the hits - needed care a  [...]
Posted: Thursday, March 22nd 2007

DraftFCB Has Questions to Answer after Being Fired

The sudden departure of marketing executive Julie Roehm, followed by the firing of DraftFCB, the agency that Roehm tapped for Wal-Mart's creative duties, has raised concerns among industry watchers of a possible ethical bre  [...]
Posted: Tuesday, December 12th 2006

Exec: Satellite Radio Ideal for Next-Gen Direct Marketing

Satellite radio may provide a perfect vehicle for a new generation of direct marketers, according to Jordis Rosenquest, SVP of communications strategy for Targetbase, part of Omnicom Group's Diversified Agency Services division, writes MediaPost (via MediaBuyerPlanner). She says satellit  [...]
Posted: Monday, July 17th 2006

DeSena to Head Engagement Measurement at Mediaedge:cia

Mediaedge:cia (MEC) has created a partner-level position in charge of measuring both online and offline engagement, and it has named Mars Direct marketing vet Bob DeSena to the post of director of active engagement, reports ClickZ. Most recently, DeSena was founder and CEO of Engagement Marketing Group, which measures "consumer engagement across all connection points." DeSena will oversee analytics, insights, ROI and commun  [...]
Posted: Friday, June 9th 2006

DMA's Greco: New 'Three Rs' - and a Fourth: Regulation

While direct marketers currently have more ways of sending their messages to the masses than ever before, consumers have more ways to ignore those lines of communication as well, according to the keynote speaker John Greco, the Direct Marketing Association president, at the April 27 Direct Media Client Conference and Co-op, writes Multichannel Merchant (  [...]
Posted: Monday, May 1st 2006

Citibank's Ingall: Internet to Peak Soon

Mark Ingall, director of global strategic media and global marketing for leading U.S. advertiser Citibank, made quite the contrarian prediction - that internet advertising will peak and plateau, and potentially decline, "pretty soon" ¬- writes MediaPost. "Online seems to have leapfrogged right over other media, but given just what happened to the direct mail category over the last 10 years, the prediction   [...]
Posted: Friday, April 21st 2006

Direct Revenue Adware Shenanigans, Indirect Yahoo Funding Revealed

New York State Attorney General Eliot Spitzer's recently filed suit against Direct Revenue has revealed some of the underhanded tactics and dealings of the adware company, reports MediaPost. Among the juicy tidbits of information to be revealed from copies  [...]
Posted: Thursday, April 13th 2006

Ricky Gervais Show Podcast No Longer Free

Audible announced that it will begin selling subscriptions to the "Ricky Gervais Show," a podcast launched in December by British comedy actor Ricky Gervais and Stephen Merchant of the BBC's "The Office" fame, writes the Associated Press. Audible will offer two seasons of the show, one starting Feb. 28 and one in the fall, each with a minimum of four episodes. The podcasts will cost $1.95 per episo  [...]
Posted: Wednesday, February 22nd 2006

WOM Startup Bazaarvoice Launched by Coremetrics Founder

Coremetrics founder Brett Hurt has launched startup Bazaarvoice, which seeks to "harness the power of word of mouth advertising for online marketers," writes InternetRetailer. Sam Decker, former Dell.com head, is vice-president of marketing and products. The company secured nearly $4 million in funding from Austin Ventures. President and CEO Hurt said the company was formed to take advantage of a "tectonic shift in power from m  [...]
Posted: Thursday, January 19th 2006

MLK Site Gives Taste of Discrimination

Click to enlarge DDB Seattle's 15th consecutive commemoration of Martin Luther King Jr. Day (Jan. 16) took an interactive turn this year, in the form of   [...]
Posted: Monday, January 16th 2006

Amazon's Bezos: Online Sales Half-way to Maximum

In a Wired interview, Amazon chief Jeff Bezos dropped some interesting predictions. Among them were the estimate that online retail sales will top off at about 10 to 15 percent of all retail sales, a figure that has been half-way reached already in the U.S. "The vast majority of retailing will stay in the physical world because people have acute needs," said Bezos. "They want things now." He also commented on Amazo  [...]
Posted: Friday, January 7th 2005