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CA Fires Ignite Sparks Under Citizen Journalists

The amount of user generated content from the Southern California fires that has been uploaded to CNN’s i-Report has far surpassed citizen content surrounding the Minneapolis bridge collapse or the Virginia Tech shooting, repor  [...]
Posted: Friday, October 26th 2007

MLK Site Gives Taste of Discrimination

Click to enlarge DDB Seattle's 15th consecutive commemoration of Martin Luther King Jr. Day (Jan. 16) took an interactive turn this year, in the form of   [...]
Posted: Monday, January 16th 2006

New Publicis Digital Venture Rumored

Publicis Groupe Media has been recruiting high-level agency media execs and will soon announce a major new digital business venture having to do with that recruitment drive, chief innovation officer Rishad Tobaccowala said Tuesday, but would not provide details, MediaPost   [...]
Posted: Wednesday, January 11th 2006

Gates: IBM, Not Google, Top Rival; Shows off Vista Features

The good-old days... Though the news media tend to focus on Microsoft's competition with Google, IBM is its biggest challenger, said Bill Gates during h  [...]
Posted: Thursday, January 5th 2006

mOne Becomes Two Again

Digital agency mOne Worldwide, created when WPP's MindShare Worldwide and OgilvyOne Worldwide were joined, has been rent asunder, writes MediaPost. Rob Norman, director of interaction worldwide at WPP's Group M, said one reason for the breakup was that both  [...]
Posted: Thursday, January 5th 2006

Author of 'Wonkette' Leaving, A3G to Take Over

Ana Marie Cox, editor of the "spicy" Wonkette blog, is stepping down, handing the reins over to David Lat, an assistant U.S. Attorney who was revealed to be the author of the Underneath Their Robes judicial blog in November,   [...]
Posted: Thursday, January 5th 2006

Edelman on Affiliate Marketing, Spyware/Adware

Harvard PhD candidate and anti-spyware crusader Ben Edelman was recently interviewed by Jeff Molander on the subject of affiliate marketing and spyware/adware. He discusses the "big issues," says Molander, as we head into 2006: Are affiliate networks' quality-assurance teams effective (assuming they have them)? What should networks be doing to protect advertisers? Will we see marketers'/advertisers' being indemnified by affiliate networks as new networks spring up and clients revolt? What should  [...]
Posted: Thursday, January 5th 2006

Feedster Names Top Ten Feeds of 2005

Feedster has announced the top 10 Feeds of 2005, selected by a panel of independent judges who are experienced bloggers. The new Feeds of the Year awards were created to honor writers who have displayed continued excellence in blogging. Each 2005 Feed of the Day was reviewed and rated for uniqueness, freshness, presentation, usability, and community. The judges were Betsy Richter, Dana Blankenhorn and   [...]
Posted: Wednesday, January 4th 2006

Founder: No, Wikipedia Won't Run Ads... Probably

Contradicting last week's news report in Times Online, Wikipedia founder Jimmy Wales said he was misquoted and has no plans to introduce advertising on the Wikipedia site, writes ClickZ. "There are no plans of any kind, no announcement, no change in stance," he told ClickZ. "What I said is something I've been saying for five years. We don't believe we need   [...]
Posted: Tuesday, January 3rd 2006

Dave Barry Won't Resume Column; Continues to Blog

Dave Barry, who was the most widely syndicated humor columnist when he went on sabbatical a year ago, has decided not to resume his weekly column, reports Editor&Publisher (  [...]
Posted: Thursday, December 29th 2005

Microsoft, Google Settle Kai-Fu Lee Suit

The months-long legal scuffle between Microsoft and Google over the search giant's hiring of former Microsoft executive Kai-Fu Lee is finally a footnote in history. Red Herring writes that the two companies have settled the pending litigation, but that the terms of the agreement were not disclosed. In July Microsoft sued Google and Lee charging that he had breached his   [...]
Posted: Friday, December 23rd 2005

Web Wide Web Creator Berners-Lee Begins to Blog

On the eve of the 15th anniversary of the World Wide Web, which he is credited as having created, Tim Berners-Lee has started a blog, reports the Associated Press. Berners-Lee writes in his second post that his timbl's blog "is at DIG, the Decentralised Information group at MIT's CSAIL. I intend it to be geeky semantic web stuff mostly." Berners-Lee first pro  [...]
Posted: Thursday, December 22nd 2005

Commission Junction, Azoogle Get Ready to Rumble

Having given the boot to affiliate and potential rival Azoogle, ValueClick's Commission Junction has circulated a note to its advertisers claiming AzoogleAds is "non-compliant" with its code of conduct, writes Jeff Molander of ThoughtShapers.com. CJ claims it "has identified a series of isolated violations with Azoogle," saying "given the nature of their sub affiliate business model, Azoogl  [...]
Posted: Thursday, December 15th 2005

Microsoft May Share Search Ad Revenue with Users

To put pressure on Google, Microsoft may share some of its online-advertising revenue with consumers who use its search engine - a concept that would alter how the major search engines operate, writes the Wall Street Journal. The idea was put forth by Microsoft Chairman Bill Gates last week in India: "We'll actually go to users and say instead of us keeping all that ad revenue, we'll actually share some of it back with   [...]
Posted: Monday, December 12th 2005

Stern Measures: Satellite Radio Audience to Grow Fourfold

As XM and Sirius do battle for the hearts and ears of satellite radio subscribers, audience numbers are poised to take off, reaching 9.3 million by the end of this year - and growing nearly fourfold in the next five years - writes eMarketer, citing its Satellite Radio report, according to which 35.6 million Americans will subscribe to a satellite radio service by 2010. The immediate question is "what Howard Stern's move to satellite ra  [...]
Posted: Friday, December 2nd 2005

Google: Advertisers Allocating Real Money to Online

Corporate marketers have made online advertising a standard part of their media budgets as online seems likely to accelerate even more in 2006, Reuters quotes Tim Armstrong, Google's North American ad sales VP, as saying. This year has been the turning point, with advertisers switching from testing to investing in online, according to Armstrong. "Some are putting 10 percent or even more than 10 percent of thei  [...]
Posted: Wednesday, November 30th 2005

Radio Wades into Podcast Revenue Stream

While podcasting was originally embraced by radio as simply a convenience to listeners, the medium is proving to be an incremental-revenue stream, MediaWeek writes (via MediaBuyerPlanner). For example, Premiere Radio Networks, which offers subscription podcasts of high-profile radio personalities such as Jim Ro  [...]
Posted: Monday, November 28th 2005

Broadband for All and a Chicken in Every Pot

Democrats in the House of Representatives have proposed an "innovation agenda" calling for affordable broadband access in every home within five years, writes AdAge. House Minority Leader Nancy Pelosi (D-Cal.) said the goal is to keep the country the "most competitive and innovative nation in the world." The plan calls for, inter alia, a national broadband policy that takes broadband to rural and underserved communities and supports new broadb  [...]
Posted: Wednesday, November 16th 2005

Blog Ads Create Buzz - at Ad:Tech

Blog ads do reach certain demographic groups but don't necessarily generate word of mouth, according to Gawker Media founder and publisher Nick Denton, who was speaking at an Ad:Tech panel earlier this week, writes MediaPost. "I can't really point to any examples of posts that originated from ads themselves," he says of the 14 blogs he publishes. Denton advised that marketers instead purchase   [...]
Posted: Friday, November 11th 2005

The New World according to Gates

During a London speech at the Internet Advertising Bureau's Engage conference, Bill Gates predicted the eventual demise of paper at the hands of silicon, writes The Guardian (  [...]
Posted: Monday, October 31st 2005