Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 46 | 62 |
| » ad pricing | 5 | 103 |
| » ad selling | 11 | 97 |
| » ad targeting | 29 | 79 |
| » ad technologies & vendors | 23 | 85 |
| » advertainment | 27 | 81 |
| » Advertising | 2 | 106 |
| » agencies & ad departments | 25 | 83 |
| » alternative marketing | 42 | 66 |
| » Asia/Pacific | 4 | 104 |
| » automotive | 3 | 105 |
| » b2b | 1 | 107 |
| » best practices | 19 | 89 |
| » Big Picture | 1 | 107 |
| » biz buzz | 37 | 71 |
| » broadband | 8 | 100 |
| » campaigns & creatives of note | 45 | 63 |
| » case studies | 1 | 107 |
| » co-op marketing & partnerships | 16 | 92 |
| » computers & tech | 6 | 102 |
| » consumer packaged goods | 4 | 104 |
| » cross media | 18 | 90 |
| » demographics | 19 | 89 |
| » direct marketing | 6 | 102 |
| » domain names | 18 | 90 |
| » don't believe the hype | 5 | 103 |
| » e-commerce | 13 | 95 |
| » email marketing | 1 | 107 |
| » entertainment | 43 | 65 |
| » Europe | 8 | 100 |
| » events | 2 | 106 |
| » finance | 1 | 107 |
| » global | 2 | 106 |
| » How-to | 3 | 105 |
| » I-PR & business communications | 4 | 104 |
| » instant messaging marketing | 1 | 107 |
| » interviews | 5 | 103 |
| » intrusive formats | 1 | 107 |
| » Latin America | 1 | 107 |
| » legal, government & regulation | 7 | 101 |
| » loyalty & retention | 16 | 92 |
| » major account moves | 6 | 102 |
| » major brands | 51 | 57 |
| » major players news | 34 | 74 |
| » Marketing | 2 | 106 |
| » measurement & analytics | 12 | 96 |
| » media convergence | 12 | 96 |
| » minorities | 1 | 107 |
| » mobile marketing | 8 | 100 |
| » multi-channel marketing | 6 | 102 |
| » new and improved | 7 | 101 |
| » nonsense & parodies | 2 | 106 |
| » online ad market | 46 | 62 |
| » pearls of wisdom | 9 | 99 |
| » personalization | 7 | 101 |
| » political parties & organizations | 18 | 90 |
| » privacy | 3 | 105 |
| » promotions | 12 | 96 |
| » publishing | 24 | 84 |
| » research & stats | 15 | 93 |
| » rich media | 14 | 94 |
| » search engine marketing | 13 | 95 |
| » sex sells | 1 | 107 |
| » signs of doom | 2 | 106 |
| » signs of recovery | 2 | 106 |
| » signs of what's to come | 35 | 73 |
| » small business | 1 | 107 |
| » syndication & RSS | 2 | 106 |
| » technical innovation | 1 | 107 |
| » telecom | 3 | 105 |
| » text ads | 6 | 102 |
| » tools & software | 8 | 100 |
| » top stories | 4 | 104 |
| » travel | 1 | 107 |
| » user experience | 31 | 77 |
| » viral marketing & social media | 17 | 91 |
| » weblog marketing | 9 | 99 |
| » women | 9 | 99 |
| » worst practices | 7 | 101 |
| » Youth | 15 | 93 |
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
Industry Buzz & Snippets: 10/21/09
Web 2.0 News and Trends:
Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin [...]
Posted: Wednesday, October 21st 2009
Celeb Product Hawkers Don't Sway LinkedIn Users
Though the media feeds consumers a constant stream of minutiae about celebrities' private lives, and celebs who Tweet seem to have legions of avid followers, a new study of LinkedIn users by AdWeekMedia finds that most US consumers say they are not at all swayed by celebrity endorsements of products, [...]
Posted: Thursday, August 6th 2009
How-To: Lessons Worth Learning from Twitter's Success
This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included.
By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has [...]
Posted: Wednesday, February 25th 2009
Agency Squeezes, Cost Cutting Rise in Worse-than-Expected Market
Marketers are cutting costs, putting pressure on agencies to do more with less, and reducing budgets much more than they were six months ago, according to a survey from the Association of National Advertisers (ANA), which finds that the recession is having a more profound effect than previously expected.
As a follow-up to a survey conducted in August 2008, a second ANA survey on this topic reve [...]
Posted: Thursday, February 12th 2009
UK Pop Stars Unionize for Digital Revolution
A number of United Kingdom-based pop stars -- including Coldplay, Radiohead, Annie Lennox and Kate Nash -- gathered this week for the debut meeting of a new union, whose objective is to protect performers and musicians in the digital era.
The Featured Artists Coalition was organized as a response to the so-called "digital revolution," which wreaked havoc on the music industry's traditional business model, [...]
Posted: Wednesday, February 4th 2009
YHOO Takes Q4 Loss of $303M; Bartz Keeps Eye on Silver Lining
In her first earning call for Yahoo, just-inaugurated CEO Carol Bartz touted the company's "wonderful energy" and vowed to directly address any viability issues Yahoo faces. She also denied any intention to sell Yahoo or any of its services, and did not indicate plans to reopen acquisition talks with Microsoft.
"I would just make a plea that this is a fantastic Internet property and really doesn't deserve everybody trying to pick it and pull it apart," she is [...]
Posted: Wednesday, January 28th 2009
Consumers Seek Obama Lifeline amid Sinking Confidence
Consumer sentiment reached a six-year low this month as Americans are rocked by increasing job losses, poor holiday shopping reports and the government and private sector's inability to stabilize the economy, according to the most recent results of the RBC CASH Index, [...]
Posted: Tuesday, January 27th 2009
NYT Scores Cash Infusion from One of World’s Wealthiest
Mexican billionaire Carlos Slim Helu is investing $250 million in The New York Times Co., the company said in a statement Monday.
Mr. Slim, among the wealthiest men in the world, already owns 6.9% of the Times Company. He will invest the money in the form of six-year notes with warrants that are convertible into common shares; the company will use it to refinance its existing debt, writes The New York Times [...]
Posted: Wednesday, January 21st 2009
Parties Settle Over 'Defamatory' Yelp Review
Ex-patient Christopher Norberg settled a libel lawsuit brought by his San Francisco-based chiropractor -- the result of a negative review Norberg posted on Yelp.
Yelp is a business review site with a strong following of urban-dwellers in major cities, including San Francisco, New York and Boston. It recently expanded to the United Kingdom.
In a 2007 review of Advanced Chiropractic Center -- and of plaintiff, Dr. Steven Biegel -- Norberg said he expected to be charged $125 for services at t [...]
Posted: Monday, January 12th 2009
McCain Pushes New Org with Social Media Efforts
Ex presidential candidate John McCain announced the launch of a grassroots organization called "Country First," which is supported by many of the social media tools that contributed to President Elect Obama's historic win.
According to an email to McCain supporters -- whose contact data was gleaned during his run for President --, the goals of Country First a [...]
Posted: Friday, January 9th 2009
Change.gov Opens to Questions, Comments, 'American Stories'
Change.gov, the site where President Elect Obama's administration communicates with Americans, now permits users to submit questions and vote on those they most want answered.
The "Open for Questions" feature launched Wednesday, at which time over 1000 questions were logged [...]
Posted: Friday, December 12th 2008
Ivanka Trump Becomes Brides.com Blogger
Beginning this week, jewelry designer Ivanka Trump will be guest-blogging on Brides.com's Wedded Bits channel. The mogul will share tips on top bridal jewelry and major brands. She will also wax poetic on her own sense of style.
"It's wonderful to now have the opportunity to share my perspectives on jewelry and accessorizing with brides-to-be," gushed the young Trump, who launched the Ivanka T [...]
Posted: Monday, December 1st 2008
Brand-Association Study: Obama Linked to BMW, McCain to Ford
Barack Obama is more associated with brands BMW, Target, Google and Samuel Adams, while John McCain brings to mind Ford, Wal-Mart , AOL and Budweiser, according to the 2008 Presidential ImagePower Survey from branding firm Landor Associates and research firm Penn, Schoen & Berland, [...]
Posted: Tuesday, November 11th 2008
Army Puts Overseas Soldiers Behind Recruitment Webcasts
Beginning today -- Veterans Day -- the US Army will integrate a series of webcasts, labeled "Straight from Iraq," into its website and overall media campaign.
"Now you can find out what it's really like to be deployed in the Middle East from the men and women stationed there," claims the subsite on GoArmy.com. The effort -- where users can field questions to Iraq-based soldiers -- is targeted to Americans between the a [...]
Posted: Tuesday, November 11th 2008
Confirmed: Obama Running In-Game Ads in 10 Swing States
Electronic Arts confirmed that Sen. Barack Obama has purchased in-game ad space in nine major video games, reports The Hill.
Speculation seized the blogosphere when one gamer took a screenshot of an Obama billboard that appeared in an Xbox 360 game of Burnout Paradise. He posted the im [...]
Posted: Wednesday, October 15th 2008
Obama Campaign Launches iPhone App
Sen. Barack Obama's presidential campaign has launched an iPhone application that enables supporters to communicate with each other and consume breaking news, reports The New York Times.
Available for free on the App Store, it is compatible with the iPhone and the iPod touch. The unit organizes contacts by "key battleground states," keeps you abreast of campaign news via text and email, and helps target local e [...]
Posted: Friday, October 3rd 2008
Economist Gives World a Vote in US Presidential Election
London-based business rag The Economist has created a global version of the US Electoral College, based on the population of each country.
The magazine hopes to stimulate online brand engagement through the effort, which leverages overseas interest in the US election -- a "closely watched contest" worldwide, said VP Ron Diorio of product and community development in New York.
"We thought it would be fun and a bit of an educa [...]
Posted: Wednesday, September 24th 2008