Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 4 | 3 |
| » ad pricing | 1 | 6 |
| » ad selling | 2 | 5 |
| » ad targeting | 1 | 6 |
| » ad technologies & vendors | 2 | 5 |
| » advertainment | 1 | 6 |
| » agencies & ad departments | 1 | 6 |
| » alternative marketing | 3 | 4 |
| » Asia/Pacific | 1 | 6 |
| » biz buzz | 4 | 3 |
| » broadband | 1 | 6 |
| » computers & tech | 1 | 6 |
| » direct marketing | 1 | 6 |
| » e-commerce | 2 | 5 |
| » email marketing | 2 | 5 |
| » Europe | 1 | 6 |
| » intrusive formats | 1 | 6 |
| » legal, government & regulation | 2 | 5 |
| » loyalty & retention | 1 | 6 |
| » major brands | 1 | 6 |
| » major players news | 4 | 3 |
| » media convergence | 1 | 6 |
| » new and improved | 1 | 6 |
| » pearls of wisdom | 1 | 6 |
| » privacy | 2 | 5 |
| » promotions | 1 | 6 |
| » publishing | 1 | 6 |
| » search engine marketing | 2 | 5 |
| » Segmentation & Markets | 1 | 6 |
| » signs of what's to come | 1 | 6 |
| » spam & anti-spam | 1 | 6 |
| » technical innovation | 1 | 6 |
| » tools & software | 2 | 5 |
| » top stories | 2 | 5 |
| » user experience | 1 | 6 |
| » viral marketing & social media | 1 | 6 |
| » weblog marketing | 1 | 6 |
| » worst practices | 3 | 4 |
- Showing 1 - 7 of 7
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
ValueClick COO Resigns, New President Appointed
Online marketing firm ValueClick today announced the appointment of Tom A. Vadnais as president of ValueClick, and the resignation of Jeffrey A. Pullen, chief operating officer, effective June 30. Vadnais will report to Jim Zarley, chairman and CEO, who will assume COO responsibilities, with support from Vadnai. "Tom has made tremendous contributions to ValueClick's visio [...]
Posted: Wednesday, June 7th 2006
Think Partnership CEO and Chairman Resign
Think Partnership today announced that CEO Gerard M. Jacobs and Chairman T. Benjamin Jennings have tendered resignations as officers and directors of the company. Think Partnership also announced that for the rest of the year it plans to primarily focus on improving operations and taking advantage of integration opportunities within the company. The company's board of directors is in t [...]
Posted: Thursday, May 11th 2006
Direct Revenue Adware Shenanigans, Indirect Yahoo Funding Revealed
New York State Attorney General Eliot Spitzer's recently filed suit against Direct Revenue has revealed some of the underhanded tactics and dealings of the adware company, reports MediaPost. Among the juicy tidbits of information to be revealed from copies [...]
Posted: Thursday, April 13th 2006
Edelman on Affiliate Marketing, Spyware/Adware
Harvard PhD candidate and anti-spyware crusader Ben Edelman was recently interviewed by Jeff Molander on the subject of affiliate marketing and spyware/adware. He discusses the "big issues," says Molander, as we head into 2006: Are affiliate networks' quality-assurance teams effective (assuming they have them)? What should networks be doing to protect advertisers? Will we see marketers'/advertisers' being indemnified by affiliate networks as new networks spring up and clients revolt? What should [...]
Posted: Thursday, January 5th 2006
Commission Junction, Azoogle Get Ready to Rumble
Having given the boot to affiliate and potential rival Azoogle, ValueClick's Commission Junction has circulated a note to its advertisers claiming AzoogleAds is "non-compliant" with its code of conduct, writes Jeff Molander of ThoughtShapers.com. CJ claims it "has identified a series of isolated violations with Azoogle," saying "given the nature of their sub affiliate business model, Azoogl [...]
Posted: Thursday, December 15th 2005
Blogstakes Raises the Stakes for Blog-Marketing Convergence
Blogstakes
Blogstakes aims to merge the weblog phenomenon with viral marketing. The basic premise is that Blogstakes gives stuff away in sweepstakes, and bloggers are incentivized to link to the contests because Blogstakes will award the same prize to both the randomly drawn winner and the referring blog. The web copy optimistically promises, "So if the prize is a truck, then the winning entry gets a truck, and the blog that sent them gets a truck too." [...]
Posted: Tuesday, August 19th 2003
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