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Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce

Ad Technology: Debunking Ad-Tech Myths Agency News: Little Caesars Taps BFG 9000 for National Creative Brand Takes a Tweeting Campai  [...]
Posted: Monday, May 14th 2012

Top News: iPad 3 | AdWords terms get clarification | Video game sales plunge

iPad 3: The iPad is unbeatable. Mobile hotspot included in Verizon’s iPad 4G LTE data plan. Apple may   [...]
Posted: Friday, March 9th 2012

Top News: Groupon dials back ad spending | Yahoo's new products | Facebook tracking

Ecommerce: As Groupon dials back ad spending, growth slows as well. Yahoo moves ahead with new products. Social Media: Google+ is not a social network, but it’s not a   [...]
Posted: Thursday, November 3rd 2011

Top News: Mobile ad opportunities | Steve Jobs dies at 56 | Microsoft may bid for Yahoo

Online Ad Market: Opportunity knocking in mobile ads sector. Business Strategies: Why Microsoft should bid for Yahoo. Microsoft backpeddles,   [...]
Posted: Thursday, October 6th 2011

Top News: Ray Ozzie's post-PC world | Adobe's new ad format | Google Instant boosts revenues | AdMob runs interactive video ads on Android

People: Departing Microsoft visionary Ray Ozzie sees "post-PC" world. Ad Technologies: Adobe works up new ad format for smartphones. Testing a bar code technology for 2-D smartphones.  [...]
Posted: Tuesday, October 26th 2010

Top Industry News for 10-13-10: Online ad revenues hit record high

Online Ad Market: Online ad revenues hit record high, up 11.3% over last year, group says. Search: Facebook, Bing expected to make search announcement. Business Strategies:  [...]
Posted: Wednesday, October 13th 2010

Only 5% of Major Firms Have Sustainability Execs

Among companies in the Russell 1000 Index, only 125 have an executive-level committee with responsibility for corporate social responsibility or environmental, health and safety oversight, according to "The Road Not Yet Taken" report (pdf),   [...]
Posted: Monday, August 31st 2009

78% of Gen Y is 'Meh' About Twitter; They Also Retweet Less

Despite the fact that 99% of Generation Y consumers (ages 18-24) report having an active profile on at least one online social networking site, only 22% of this same age group say they currently use Twitter, according to a study from the Participatory Marketing Network (PMN).   [...]
Posted: Wednesday, June 3rd 2009

Optimistic CMOs: Budgets, Jobs Stable; Need More Digital Focus

Global top marketers report budgets and staffs are holding up fairly well despite the recession. They are feeling more pressure to sharpen their focus, grow market share, show ROI and prepare their organizations to meet digital marketing and measurement challenges, according to a new report from the Chief Marketing Officer (CMO) Council, MarketingCharts   [...]
Posted: Thursday, March 19th 2009

Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009

Agency Squeezes, Cost Cutting Rise in Worse-than-Expected Market

Marketers are cutting costs, putting pressure on agencies to do more with less, and reducing budgets much more than they were six months ago, according to a survey from the Association of National Advertisers (ANA), which finds that the recession is having a more profound effect than previously expected. As a follow-up to a survey conducted in August 2008, a second ANA survey on this topic reve  [...]
Posted: Thursday, February 12th 2009

Ipsos: Hispanics Engage Online 'Often in Higher Numbers' than Average

US-based Hispanics are online in significant numbers. They are also taking full advantage of the internet as a primary tool for finding and contributing information, researching and making purchases, being entertained, and networking with others, according to recent research from Ipsos (v  [...]
Posted: Wednesday, February 4th 2009

Three of Four Execs Replace In-Person Events with Virtual

Three-fourths (76%) of corporate executives say they currently use, or plan to use, virtual events to replace physical ones in 2009. Most predict a steep decline for in-person trade shows, conventions and training seminars, according to a survey by ON24, Inc. (  [...]
Posted: Friday, January 30th 2009

Consumers Seek Obama Lifeline amid Sinking Confidence

Consumer sentiment reached a six-year low this month as Americans are rocked by increasing job losses, poor holiday shopping reports and the government and private sector's inability to stabilize the economy, according to the most recent results of the RBC CASH Index,   [...]
Posted: Tuesday, January 27th 2009

North America: Positive Outlook for Obama Presidency

Most Americans think many of the top national issues - including the economy, healthcare, education, the Iraq war and energy - will improve over the next four years with President Barack Obama in office, according to a pre-inauguration survey by HCD Research. The study, conducted January 13-15 among 3,772 participants representing the the top three political parties and  [...]
Posted: Thursday, January 22nd 2009

One-Quarter of Americans Currently Dieting

Nearly one-fourth (23.6%) of Americans are "currently dieting." Those trying to lose weight are more likely to be white women in the Northeast region of the US, according to data from Experian Simmons (via MarketingCharts). Results from the 2008 Simmons National Consumer Study/Simmons National Hispanic Consumer Study revea  [...]
Posted: Wednesday, January 14th 2009

African-Americans Dramatically Underrepresented in Ad Industry

Racial discrimination affecting African Americans is 38% higher in the advertising industry than in the overall US labor market. It is also more pronounced now that it was 30 years ago, according to (pdf) a study from the Madison Avenue Project, a coalition of legal, civil rights and industry leaders. The study, "  [...]
Posted: Wednesday, January 14th 2009

Wary Americans Slowed Spending Long Before Economic Crisis

Consumer confidence and spending in the US began slowing as early as spring 2007, especially among middle- and upper-income Americans, according to a recent analysis by Experian Marketing Services, based on data from Experian units Simmons and Hitwise, reports Retailer Daily. Fro  [...]
Posted: Wednesday, January 7th 2009

Nearly Half of Women Would Give up Sex Before Internet

Some 65% of US adults say they cannot live without internet access, and nearly half of women (46%, vs. 30% of men) would rather give up sex for two weeks than give up the web for the same amount of time, according to a study conducted by Harris Interactive and sponsored by Intel Corporation.   [...]
Posted: Monday, December 22nd 2008

Depressed Dow Drives Americans into Arms of Online Dating

A handful of online dating sites are reporting activity spikes following September's global financial crisis. "On days when the US Dow Jones industrial went down [...] by more than 100 points, more people were likely to log in and spend more time on the site," stated Senior Research Scientist Gian Gonzaga in an interview with Reuters. "People seek out companionship in times of stress. Studies repeatedly show   [...]
Posted: Wednesday, December 10th 2008