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Westchester Children, Prison Inmates Take Lessons in Digital Literacy

Hoping to "[redefine] education in the digital age," the Jacob Burns Film Center has opened the Media Arts Lab in Pleasantville, Westchester County, New York. The complex of digital studios cost about $15 million to launch and will serve as an audiovisual department for schools. 8  [...]
Posted: Friday, December 5th 2008

IAB President to Defend Role of Internet Advertising in Small Business

This afternoon President Randall Rothenberg of the Interactive Advertising Bureau (IAB) will testify at a House Small Business Committee Hearing, regarding how internet advertising affects small business growth. "Small business websites are the Mom & Pop grocery stores of the World Wide Web," he stated. "Just as the local retailer anchors a geographic community, these sites anchor communities of interest that span towns, cities, states, even nations. "They do this with their content -- an  [...]
Posted: Wednesday, June 25th 2008

Industry Buzz & Snippets: 5/6/08

Ad Networks and Analytics: Rise in revenue from its ad network were just enough to offset drops elsewhere at AOL. Analytics platform Media6Degrees raised $2 million in financing from Coriolis Ventures. Blinkx is licensing a toolset called Advanced Media  [...]
Posted: Tuesday, May 6th 2008

Blogging Dubbed 'Low-Cost, High Return' Marketing Tool for SMBs

For hard-up small or mid-sized businesses, The New York Times calls blogging a "low-cost, high-return tool" for marketing, public relations, raising company profiles and brand-building. An American Express survey recently found that only five percent of businesses, supporting less than 100 employees, have blogs. But all the better; blogging experts are skeptical as to its effectiveness for most   [...]
Posted: Thursday, December 27th 2007

AOL Co-Founder Gets Behind 'Revolution'-ary Online Payment Firm

Founder Steve Case of AOL is supporting a new online payment venture called Revolution Money. The Revolution business model proposes to let users transfer funds at no cost and make credit card payments at significantly lower cost to merchants, reports Reuters.   [...]
Posted: Wednesday, September 26th 2007

Socially-Conscious Companies Garner Loyalty from US Customers, Employees

More than two-thirds of Americans say they consider a company's business practices when deciding what to buy, while American workers in increasing numbers say they want their employers to support a social cause or issue, according to the 2007 Cone Cause Evolution Survey, reports MarketingCharts. Its latest "Cause Branding" and corporate responsibility research  [...]
Posted: Wednesday, July 11th 2007

India's Handwritten Daily Faces Digital Demolition

In New Delhi, India, tucked into Wallajah Mosque, The Musalman daily newspaper maintains a unique and painstaking tradition: reporting by hand, in Urdu calligraphy, reports Wired. The Musalman covers local politics and English stories translated into Urdu, as well as poetry, messages on devotion to God and communal harmony. It has been hailed as a "hub of South Asian liberalism  [...]
Posted: Friday, July 6th 2007

Enterprise Software Pirate Bounty Sings to Tune of $1M

The Business Software Alliance (BSA) has just increased its reward ceiling for piracy reports to $1,000,000, reports Ars Technica. The increase is part of a special promotion that will feature in online and radio ad campaigns. The offer expires in October; latecomers can expect to receive the standard $200,000 for accurate claims. "Businesses often  [...]
Posted: Tuesday, July 3rd 2007

Bipolar Disorder Sufferer Makes New Ad Medium

Logo Oracle is a new online advertising medium created by entrepreneur Marc Striebek, who suffers from bipolar disorder, according to a press release. The service places logos, links and/or description in a dedicated web space comprised of 144,000 pixels for only $50. The logo's description will appear when users roll the  [...]
Posted: Wednesday, May 9th 2007

Blog Firm Founders Profiled

The AP profiled husband and wife team Mena and Ben Trott, the founders of blog software maker Six Apart. The firm, until recently staffed by only six souls, has seven million users. The piece shows how the Trotts benefited from a bit of luck (bad, it turns out), brilliance and plenty of doggedness.   [...]
Posted: Wednesday, February 23rd 2005