Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 7 of 7
'Family Guy' Leads Windows 7 Viral Push
Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today.
While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live [...]
Posted: Thursday, October 22nd 2009
Social Networking: Community Enabler or Detriment?
The debate on the effects of social networking is building steam, with supporters praising its ability to bring people together -- and critics warning against obsessive use, the Globe and Mail reports.
In 2008, more than one in three adult i [...]
Posted: Monday, March 9th 2009
Spammers Reap Plenty on 0.00001% Response Rate
By effectively "hacking" an existing spam network, researchers unearthed the "economics" of being an email spammer, reports the BBC.
Here's the secret: high volume and a virally-expanding network, which means even the tiniest response rate can produce millions of dollars in profit per year.
Computer scientists at the University of California, Berkeley and San Diego conducted a month-long study of the Storm Network, a spam oper [...]
Posted: Thursday, November 13th 2008
comScore: Users Just Not That Into Mobile TV
Both awareness of and interest in watching TV on a mobile device are low, reports MediaWeek.
The findings come from comScore, which surveyed over 2,000 mobile users. 41 percent of men and 59 percent of women said they were not interested in watching TV shows on their mobile devices. Usage of mobile TV remains very much in the early adopter stage and is primarily made up of young men. 65 per [...]
Posted: Wednesday, April 25th 2007
Jupiter Reports Challenges Effectiveness of Personalization
Press Release: Web Site 'Personalization' Does Not Always Provide Positive Results
CNET: Report Slams Web Personalization
Press Release: Belo Interactive Audience-Targeted Ads Outperform Run-of-S [...]
Posted: Tuesday, October 14th 2003
Hooray for Pop-Unders
iMedia: Orbitz' Pop-Unders Work
More praise from Orbitz about pop-unders. Basically, Orbitz tells here of tracking the amount of time that people spend playing advergames in the pop-unders. From this, they draw conclusions about the brand effectiveness of these ads. What they are ignoring, of course, is the possibility that the impression the ads make on the much higher proportion of people who don't play the games might be [...]
Posted: Thursday, October 9th 2003
Tough Love for the Marketing Impaired
Ecommerce Guide: Your Marketing $ucks
Positive review of Mark Stevens's new no-holds-barred book [...]
Posted: Monday, July 28th 2003
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