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Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows

Ad Technology: Issuu: A Tool for Marketing, Not Just Magazines Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo  [...]
Posted: Thursday, April 26th 2012

'TV Everywhere' Could Lock Out 7.7M Online Viewers

A new report from media researcher Interpret indicates that if cable operators are successful with their "TV Everywhere" push, it could leave 7.7 million viewers unable to access TV programs online. TV Everywhere is an initiative under way by Time Warner and Comcast to make cable TV content available across all devices to cable subscribers. If successful, it c  [...]
Posted: Monday, November 2nd 2009

'Family Guy' Leads Windows 7 Viral Push

Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today. While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live   [...]
Posted: Thursday, October 22nd 2009

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

Social Networking: Community Enabler or Detriment?

The debate on the effects of social networking is building steam, with supporters praising its ability to bring people together -- and critics warning against obsessive use, the Globe and Mail reports. In 2008, more than one in three adult i  [...]
Posted: Monday, March 9th 2009

A Few Find Fame -- and Money -- On YouTube

Monetizing YouTube has been a "top company priority" for Google, as one initiative after another has been introduced to bait advertisers in hopes of making back the $1.6 billion it shelled out for the company in 2006. But for some web video   [...]
Posted: Friday, December 12th 2008

Twitter, Facebook Fizzle Acquisition Talks

Facebook and Twitter have shuttered "several weeks of serious talks" in which Facebook tried buying the microblogging service for $500 million worth of its own stock. The news was broken by Kara Swisher of All Things Digital. Rumors of Facebook's interest in Twitter first surfaced at the Web 2.0 Summit several weeks ago. While the idea was dismissed by speculators at the time  [...]
Posted: Monday, November 24th 2008

Consumer Shopping Backlash Could Reverse 'Misery Effect'

Bored with bad news, consumers may crack their wallets open this holiday. Holiday rituals are more important this year as they take comfort with friends and family, according to research by IRI, reports Retailer Daily. Moreover, consumers say they plan to make be  [...]
Posted: Friday, November 21st 2008

Zuckerberg: Funding for Facebook? Thanks but No Thanks

At the Web 2.0 Summit in San Francisco last week, CEO Mark Zuckerberg dismissed reports that social network Facebook is strapped for cash, and possibly seeking venture capital funding in Dubai. He also took issue with speculators that claim Facebook has no business plan. "One of the things I've also said is that, while we're doing this and growth is our top priority, we're not as focused on optimizing rev  [...]
Posted: Monday, November 10th 2008

Terrorists May Twitter, Army Says

The US Army has posted a report citing certain mobile and web technologies that could be used to enable terrorism. One chapter, entitled "Potential for Terrorist Use of Twitter," observes that the Los Angeles earthquakes in July were reported by users of the microblogging site long before established news outlets had time to cover it, writes the BBC. Perceiving Twitter's ability to publish anything, instantl  [...]
Posted: Monday, October 27th 2008

Obama Drags In-Game Advertising into Political Arena

Earlier this week, Xbox Live gamer Dragunov765 posted photos of ads for Sen. Barack Obama -- which purportedly appeared in a game called Burnout Paradise -- in a gaming forum called Rooster Teeth. "Early Voting has Begun!" the ads proclaim alongside the image of Obama, his face framed by a halo of light. "VoteforChange.com." Gaming blog GamePolitics   [...]
Posted: Tuesday, October 14th 2008

Gawker Media Goes Lean Against Hard Times

Blog network Gawker Media, the parent company of flagship celebrity gossip site Gawker, is cutting down staff and revising payment options for existing bloggers, according to an open letter from founder/owner Nick Denton. 19 editorial positions out of 133 will be cut, and pageview bonuses will be suspended "for the first quarter at least" in 2009. Pay will be raised to compensate for loss of bonus income. "If you haven't recent  [...]
Posted: Tuesday, October 7th 2008

Millennials Prefer Social Networking to Internet Porn

Social networking sites are increasingly eclipsing pornography consumption over the 'net -- and underscoring a shift in how people communicate, according to Reuters, drawing from the research of author and GM Bill Tancer of global research at Hitwise. For his book Click: What Millions of People are Doing Online and Why It Matters, Tancer analyzed data for 10 million web users. He posits that internet sea  [...]
Posted: Wednesday, September 17th 2008

Microsoft Ad Campaign Stirs Wrath of Blogosphere

Crispin Porter + Bogusky, which won Microsoft's $300 million creative account in February, has released its debut ad in an anticipated campaign featuring Jerry Seinfeld. The minute-and-a-half-long spot went live yesterday and depicts Bill Gates and Jerry Seinfeld meeting at a fictional discount store called  [...]
Posted: Friday, September 5th 2008

eMarketer Darkens Online Video Ad Spend Forecast

Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which attributed the significant drop "to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer's benchmark source,"   [...]
Posted: Tuesday, August 19th 2008

'Mad Men' Hit Runway, Purchases Include Free DVD

Designer Michael Kors launched a fashion line inspired by AMC's Mad Men, a show about a fictional ad agency in the '60s. Purchases of over $350 will come with a Mad Men season 1 DVD, which was released this month. Harking back to the come-hither conservatism associated with nostalgic '60s office style, the clothing line is "body-consciously sexy without being overtly sexual," said costum  [...]
Posted: Monday, July 7th 2008

edo Baits Millennials with Prepaid 'P2P' Cash Card

Today edo Interactive launched the Facecard Prepaid MasterCard, a cash card targeted directly to Millennials -- youth aged 16-27. The Facecard serves both as charge card and online payment platform. Users can access accounts from social networks and use it as a gift registry, gift exchange or P2P payment system. In st  [...]
Posted: Wednesday, July 2nd 2008

Google: Viacom Hurts Internet Users by Suing YouTube

According to Google, Viacom's $1 billion copyright infringement lawsuit against YouTube is harmful to data exchange on the internet. This is not the first time Google has argued this position. It made a similar argument -- that Viacom's copyright lawsuit hurts the internet at large, not just YouTube -- in May of last year. In its attempt to makeg carriers and hosting providers liable for the sprea  [...]
Posted: Tuesday, May 27th 2008

UK Broadband Not 'Super Fast,' High-Speed Users Prefer Practical Sites

Despite ISP assertions that "Super Fast" broadband is standard, just 3 percent of Britons enjoy a connection speed of over 8Mb per second -- as many as are connected by "dial-up speed" (less than 128Kbps) -- according to (PDF) Nielsen Online, reports MarketingCharts.   [...]
Posted: Friday, April 11th 2008