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Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

Industry Buzz & Snippets: 11/16/09

Online Advertising: Google trademark policy worries holiday advertisers. Online Payments: More ways to avoid cash or plastic at checkout. Media Strategies: Comcast   [...]
Posted: Monday, November 16th 2009

Marketers Thwart TweetNothings, Move Toward ROI

Marketers are discovering more and more ways they might potentially leverage Twitter to make money, even as the microblogging site appears to be doing its best to ignore - and in some cases, outright discourage them. In a keynote presentation at the ongoing Web 2.0 Summit conference held in San Francisco, Twitter CEO Evan Williams was adamant that the site remains focused on improving its p  [...]
Posted: Wednesday, October 21st 2009

GM Plans Ad Spend to See Significant Increase

Just weeks after warning its ad agencies that they needed to "move the needle," General Motors Co.'s marketing chief Bob Lutz announced an increase in advertising budgets for the automaker's remaining brands. Lutz sees a shift in spend from the loss of some of its brands like Hummer and Pontiac back to its core brands, which will be promoted over the main GM name. "No one can buy a   [...]
Posted: Wednesday, August 12th 2009

Twitter to Remain Ad-Free, Founder Says

Micro-blogging service Twitter - which enjoyed incredible user growth over the past few months - will continue to steer clear of advertising as a source of revenue, according to founder Biz Stone. Earlier this year, bloggers speculated that Twitter may begin to monetize the site by inserting advertisments directly into users' conversation streams - a  [...]
Posted: Thursday, May 21st 2009

ABC: Streaming Vid Viewers Can Swallow More Ads than We Give 'Em

Defying current conventions surrounding advertising on professional streaming video, ABC.com is promoting research that shows online viewers will tolerate popular shows -- like Grey's Anatomy -- with ads from multiple sponsors. At present, TV-to-web shows streamed on sites like ABC.com, Hulu.com, CBS.com or NBC.com are supported by one sponsor, whose ads appear in :15 or :30 breaks throughout the episode. The ads cannot be skipped. Logic follows that if the breaks are short, there is little i  [...]
Posted: Friday, January 30th 2009

Time Warner Takes Blow: First Annual Loss Since 2002

A progressive slowdown in the ad market forced Time Warner, owner of HBO, AOL and several publishing units, to report its first annual loss in six years. Minus depreciation and amortization, the media conglomo's adjusted operating income rose 2% last year from 2007's $12.9 billion, compared with a previous projection of 5%. Though its internet unit attracted more users, ad sales were "disappointing" in Q4, forcing Time Warner to write down the value of its cable system, publishing, and inter  [...]
Posted: Thursday, January 8th 2009

A Few Find Fame -- and Money -- On YouTube

Monetizing YouTube has been a "top company priority" for Google, as one initiative after another has been introduced to bait advertisers in hopes of making back the $1.6 billion it shelled out for the company in 2006. But for some web video   [...]
Posted: Friday, December 12th 2008

Yahoo/Google Fact Site Assuages Concerns About Sponsored Ad Liaison

Google has launched Yahoo/Google Facts, an informational site that provides users with detailed information about its sponsored search ad liaison with Yahoo. Dismissing a SearchIgnite study that claims the relationship could in  [...]
Posted: Friday, September 26th 2008

Peer39 Uses 'Natural Language' to Place Contextual Ads

Peer39 released SemanticMatch, which matches ads to content by processing natural language, meaning and sentiment on websites. "We eliminate the errors that can plague keyword targeting," said CEO Amiad Solomon. "And unlike other forms of online targeting, Peer39’s SemanticMatch does not set cookies or track user behavior." Advertisers may terrace users with criteria like Awareness ("autos," for example), Consideration ("SUV"), Preference ("hybrid"),   [...]
Posted: Friday, June 27th 2008

YouTube Dollars Not a Priority for Producers

While they welcome the revenue sharing plan put in place by YouTube, some content creators still see the site as a primarily promotional outlet, reports BusinessWeek. YouTube remains a means to an end for creators of shows like HappySlip. That end is building up their o  [...]
Posted: Thursday, May 10th 2007

Venture Capitalists Question Ad-Supported Models

The financial backers of online start-ups are beginning to wonder if advertising revenue will really show up once prospective businesses launch, reports The Seattle Times. Venture capitalists are beginning to sense a limit on the number of websites whose success relies primarily upon ad revenue. Speculations mount as the traffic necessary to turn a significant ad-based profit also rises. A number o  [...]
Posted: Monday, May 7th 2007

24/7 Uses Google/DoubleClick Conflict to Gin Business

Interactive agency 24/7 Real Media has launched a new campaign to attract those not thrilled by Google's acquisition of DoubleClick, reports MediaPost. The campaign, running in a series of banner ads, is targeted at search marketers and publishers who might balk at the idea of running all their ad dollars through Google. The banners take visitors to a lead generation site where   [...]
Posted: Thursday, April 19th 2007

Scoble Says 'Microsoft Sucks'

After attending a recent gathering of Microsoft's "Most Valuable Professionals," blogger and former Microsoft technical evangelist Robert Scoble wrote that his former employer "sucks," reports MacDailyNews. Scoble's comments come after a presentation by Microsoft CEO Steve Ballmer in which Ballmer played up the company's strengths, especially against Google. Whereas Google, according to Ballmer, has only one "tri  [...]
Posted: Monday, March 19th 2007

Question Remains: How Can YouTube Make Money?

A viable business model for YouTube has yet to emerge and the site is seemingly racking up more controversy with each passing day, writes the Washington Post (via The Seattle Times). One idea Google surely had in mind when it paid $1.65 million for the site several months ago was to cut deals with big media companies to have their content on the site. That idea has fallen  [...]
Posted: Wednesday, March 7th 2007

Second Life's Census Problem: 2MM or 200,000?

As the hype surrounding the three-year-old virtual world generates news story after news story and attracts big business, the number of "residents" actually logging on may be much fewer than everyone thinks - and to investors and advertisers, numbers matter, writes CNET. As of Wednesday, Linden Lab reported that there were 2,325,015 "residents" of Second Life. The com  [...]
Posted: Friday, January 5th 2007

Citibank's Ingall: Internet to Peak Soon

Mark Ingall, director of global strategic media and global marketing for leading U.S. advertiser Citibank, made quite the contrarian prediction - that internet advertising will peak and plateau, and potentially decline, "pretty soon" ¬- writes MediaPost. "Online seems to have leapfrogged right over other media, but given just what happened to the direct mail category over the last 10 years, the prediction   [...]
Posted: Friday, April 21st 2006

Founder: No, Wikipedia Won't Run Ads... Probably

Contradicting last week's news report in Times Online, Wikipedia founder Jimmy Wales said he was misquoted and has no plans to introduce advertising on the Wikipedia site, writes ClickZ. "There are no plans of any kind, no announcement, no change in stance," he told ClickZ. "What I said is something I've been saying for five years. We don't believe we need   [...]
Posted: Tuesday, January 3rd 2006

Networks: Most DVR Users Skip Ads, but Half Still Pay Heed

In a report issued at this week's press conference held by the six major television networks, executives said digital video recorders actually increase the viewership of major network programs, reports CNET (via Me  [...]
Posted: Thursday, November 17th 2005

A Crack in the Dam: TV Upfront Sees Break in Prices

Like the oneover the Dniepr For years buyers swore annually that they weren't going to get taken to the cleaners in the network TV upfront buying process. And each year, those same buyers - who promised not to reward the lowered value of broadcast TV with more ad dollars - stuffed both price and budget increases into the pockets of the   [...]
Posted: Monday, June 6th 2005