Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	17	1
» ad selling	10	8
» ad targeting	7	11
» ad technologies & vendors	8	10
» advertainment	1	17
» agencies & ad departments	2	16
» alternative marketing	2	16
» automotive	1	17
» b2b	1	17
» best practices	2	16
» biz buzz	5	13
» branding	4	14
» broadband	1	17
» campaigns & creatives of note	1	17
» cross media	3	15
» demographics	1	17
» direct marketing	1	17
» e-commerce	1	17
» email marketing	1	17
» entertainment	2	16
» events	1	17
» finance	1	17
» I-PR & business communications	2	16
» legal, government & regulation	1	17
» loyalty & retention	1	17
» major brands	5	13
» major players news	3	15
» measurement & analytics	5	13
» media convergence	2	16
» nonsense & parodies	1	17
» online ad market	10	8
» people	1	17
» publishing	7	11
» research & stats	4	14
» rich media	1	17
» search engine marketing	2	16
» signs of doom	1	17
» signs of recovery	1	17
» signs of what's to come	4	14
» syndication & RSS	1	17
» technical innovation	1	17
» text ads	1	17
» tools & software	1	17
» top stories	5	13
» user experience	2	16
» viral marketing & social media	2	16
» weblog marketing	1	17
» worst practices	3	15

LinkedIn Sticks To Business, And That's Good For Marketers

The newly ad-friendly LinkedIn is poised to become “The strongest social media network for professionals,” according to analysts at Frost & Sullivan, and despite the buzz about young-turk competitors. LinkedIn last week further cemented its go-to position for professionals by acquiring professional content sharing platform SlideShare for $119 million in cash and stock. LinkedIn shares have more than doubled since its initial public offering (IPA) in May 2011, and the network cl  [...]
Posted: Tuesday, May 8th 2012

A Few Find Fame -- and Money -- On YouTube

Monetizing YouTube has been a "top company priority" for Google, as one initiative after another has been introduced to bait advertisers in hopes of making back the $1.6 billion it shelled out for the company in 2006. But for some web video   [...]
Posted: Friday, December 12th 2008

'Ad Director' Improves Search Ads 'by 44 Percent!', WebTrends Claims

WebTrends' new Ad Director tool will improve search ad results by 44 percent on average, the web analytics firm claims. The tool arrives at a dire moment for search engine marketers. A recent liaison between Yahoo and Google is likely to increase Yahoo pay-per-click search rates by about 22 percent, SearchIgnite found. Yet another study found Google gets   [...]
Posted: Friday, August 15th 2008

'Recession-Proof' Super Bowl Dubbed Agency Beauty Pageant

Lou D'Ermilio of Fox reported the network sold out of Super Bowl spots sooner -- and at a higher average cost -- than in any previous Super Bowl Fox has hosted. The transaction for the last available :30 spot was finalized last week. Spots averaged $2.7 million per 30 seconds, a marked climb from the $2.5 million record average in 2006. Canwest News Service calls the Super B  [...]
Posted: Monday, February 4th 2008

Microsoft Aspires to Win Top Dog in Web Advertising

Yesterday at a UBS investor conference, President Kevin Johnson of platforms and services outlined Microsoft's gameplan for becoming one of the "top two" names in web advertising, Reuters reports. The three- to five-year plan highlights expected increased share in web search, page views, percentage of total time online, and percentage of advertising dollars. Using what it calls the "10, 20, 30, 40" plan, Microsof  [...]
Posted: Monday, November 19th 2007

Newspapers Suffer Most in Ad Dollars Lost to Internet

Newspapers more than other media are losing ad dollars from leading national advertisers, who are shifting budget away from traditional media to the Internet, according to a new report from Wachovia Equity Research, reports Editor & Publisher (via MarketingCharts).   [...]
Posted: Friday, July 13th 2007

A Crack in the Dam: TV Upfront Sees Break in Prices

Like the oneover the Dniepr For years buyers swore annually that they weren't going to get taken to the cleaners in the network TV upfront buying process. And each year, those same buyers - who promised not to reward the lowered value of broadcast TV with more ad dollars - stuffed both price and budget increases into the pockets of the   [...]
Posted: Monday, June 6th 2005

Some Superbowl Advertisers Short Shrift Net Aspects

Tobasco and Honda, both Superbowl advertisers, both saw their website performance dip to page downloads as long as 20 seconds, according to Keynote Systems figures noted in an e-Commerce Times rundown of Superbowl stats and effects. Movie makers Sony Pictures and Paramount also saw their sites suddenly become 75 percent slower. An executive at Akamai, a company that helps firms keep their sites up under enormous stresses, said the comp  [...]
Posted: Tuesday, February 8th 2005

NYT Makes Move to Take Part of :30 Market

AdWeek reports that the NYTimes.com site is adapting video commercial formats in a brazen attempt to steal share from television's bloated supply of marketing dollars. The site is starting off with Viewpoint's Unicast video ad format. The company's ad operations manager said, "Driving TV commercials online is definitely a goal." The site allows both :15 and :30 units normally run on television. Th  [...]
Posted: Tuesday, February 8th 2005

Blogs Experience Problems of Networked Sites

MediaPost listed some of the downsides to blog advertising, including inappropriately-targeted ads (a conservative site dumped AdWords when it showed too many ads for liberals), blog ad networks that create a homogenized cream of blog traffic without distinctive targeting handles, and a caste system among blogs where those participating in blog networks tend to leave when they find sufficient audience to strike out on their o  [...]
Posted: Friday, January 7th 2005

Firms Vie to Standardize Product Placement Valuations

A bevy of research firms and consultancies are vying to become the gold standard firm for measuring the value of product placement and other integrated marketing elements, according to Hollywood Reporter. Most of the dozen or so firms factor in the CPM of 30-second TV commercials, traditional ratings information, placement duration and other characteristics. Missing from the discussion is the distinc  [...]
Posted: Friday, December 31st 2004

Current VC Hype: Addressable TV

MarketWatch (via PaidContent: Targeted TV Advertising Catches Interest Applying internet-like targeting to TV ads is becoming a more popular venture capital play. Cable vendors say they will provide addressable advertising sometime between 2006 and 2008. In one example, Grey Ventures hopes to capture "a little of that" $50 billion in overspen  [...]
Posted: Thursday, October 14th 2004

Portals Look to Branding, Start Looking Like Networks

MarketWatch: Will Yahoo be the next network? Portals, Yahoo among them, are looking to branding to keep the revenue momentum going strong. Branding advertising clients seem to be pretty happy with results, with the vast majority of them signing on again this year. But while Yahoo may touch 113 million users, it does so for a pretty skimpy nine minutes at a time. It's not a lot of time  [...]
Posted: Tuesday, July 13th 2004

Online Ad Execs See 3-4X Growth

ZDNet UK: Online ad spending set for growth ZDNet reports a careful but confident optimism pervading the online ad industry, interviewing major players and finding high expectations for spending and growth. While online ads are expected to account for only about three percent of ad spending this year, a consensus is developing that this amount should be three or four times that.   [...]
Posted: Monday, May 17th 2004

Car Advertisers Say They Mean It this Time: Less Upfront

Ad Age: Automakers to Pull More Ad Spending from Networks Again this year, major brands are making great noise about spending less on network television upfront buying, in the face of obnoxious price raises at a time of diminishing audience and effectiveness. This is the same line in the sand drawn last year, and the year before - the line with all the footprints of automakers and other brands rushing across in order to empty their wallet  [...]
Posted: Monday, May 3rd 2004

Behavioral Targeting Not Online Ad Panacea

DM News: Behavioral Ad Targeting Heats Up, But Questions Remain With announcements from Tacoda, aQuantive, 24/7 and others forming behavioral ad networks, one might think behavioral targeting could become the contextual ad-killer. Not so, according to mOne Group Planning Director Andrea Ching who is not convinced reaching a financial trader in the sports section is as valuable as reac  [...]
Posted: Friday, April 30th 2004

Ad Recovery Not All Roses

New York Post: Downside to the online Ad Boom While many a smile crosses the face of online marketers as the online ad market heads for recovery, some are instead frowning. Rising cost per clicks have resulted higher costs per acquisition for ediets.com, which recently saw its stock dip 16 percent following reported Q1 results that were actually inline with expectations, albeit, lowered ones. Jupiter Research's Nate Elliot says, "Pay-per-c  [...]
Posted: Tuesday, April 27th 2004

AOL May Face SEC Charges on Online Ad Bookings

Washington Post: SEC seen readying AOL ad charges Only a day after the story that AOL is winning back agency hearts and minds with a rebuilt and reinvigorated sales force, the Securities and Exchange Commission (SEC) let the other shoe drop, making public the "Wells notice" that signifies the formalization of an investigation into what the SEC believes was $400 million of improperly booked r  [...]
Posted: Tuesday, April 13th 2004