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E-readers, Tablets Not Likely To Save Newspapers

Some industry watchers had predicted that e-readers just might save the newspaper industry - but that has yet to happen, despite the fact that e-reader sales are soaring, reports MediaBuyerPlanner. About six million e-reader devices - including Amazon’s Kindle, Sony’s e-reader, Barnes & Noble's Nook, and Conde Nast’s Skiff - will be sold this year, Forrester predicts (  [...]
Posted: Thursday, January 7th 2010

E-Readers Grow with New Formats

New digital formats that want to compete with the nascent e-reader device are raising questions about its long term viability. The success of the Amazon's Kindle, along with the subsequent entrance of Barnes & Noble's Nook, and Sony's Digital Reader, at first seemed to have established the format for this particular space. Namely it would be a single-screen device upon which consumers downloaded books and magazine and newspapers from a single content provider - much like the Apple-iTunes mode  [...]
Posted: Monday, December 7th 2009

Firms Poised to Pounce on Paid News

Though the majority of online news can still be accessed for free, a new crop of companies is springing up and preparing for the day when readers will have to pay for online content. Though pay-for-access may seem far off in a world where most news can still be found gratis, the experiment to migrate to paid content - pushed most famously by News Corp. CEO Rupert Murdoch - is clearly under way.   [...]
Posted: Thursday, November 19th 2009

Industry Buzz & Snippets: 11/09/09

Media Strategies: Murdoch will likely remove sites from Google's index. Social Media: Which ad networks did Facebook shut down? Panel advice: Take deliberate approach to social medi  [...]
Posted: Monday, November 9th 2009

'Family Guy' Leads Windows 7 Viral Push

Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today. While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live   [...]
Posted: Thursday, October 22nd 2009

Marketers Thwart TweetNothings, Move Toward ROI

Marketers are discovering more and more ways they might potentially leverage Twitter to make money, even as the microblogging site appears to be doing its best to ignore - and in some cases, outright discourage them. In a keynote presentation at the ongoing Web 2.0 Summit conference held in San Francisco, Twitter CEO Evan Williams was adamant that the site remains focused on improving its p  [...]
Posted: Wednesday, October 21st 2009

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

Overlays 'Compelling and Engaging' -- but Best Combined with Banners

In a webinar yesterday, Google and MediaVest discussed the effectiveness of overlay advertising in online videos. Research from Nielsen-owned NeuroFocus, a neuroscience lab focused on advertising research, buttressed their report. Last May, NeuroFocus tracked the reactions of 40 people to YouTube's InVideo overlay and banner ads. (Ads were provided by MediaVest clients.) Brainwave activity, focus of eyes and skin response helped gauge how ads impacted viewers. Other criteria -- attention  [...]
Posted: Friday, October 24th 2008

Peer39 Uses 'Natural Language' to Place Contextual Ads

Peer39 released SemanticMatch, which matches ads to content by processing natural language, meaning and sentiment on websites. "We eliminate the errors that can plague keyword targeting," said CEO Amiad Solomon. "And unlike other forms of online targeting, Peer39’s SemanticMatch does not set cookies or track user behavior." Advertisers may terrace users with criteria like Awareness ("autos," for example), Consideration ("SUV"), Preference ("hybrid"),   [...]
Posted: Friday, June 27th 2008

As Expected, Apple's .Mac Becomes MobileMe

Apple rebranded its .Mac suite of services as MobileMe, dubbed "Exchange for the rest of us" by Steve Jobs at the Worldwide Developers Conference early today. "Now users who are not part of an enterprise that runs [Microsoft] Exchange can get the same push e-mail, push calendars and push contacts that the big guys get," said Jobs. The service auto-synchronizes user email, calendar, contacts and photos a  [...]
Posted: Tuesday, June 10th 2008

Phorm Still Has a Lot of Public Relations to Do

Despite Phorm's self-styled aggressive stance on user privacy, UK customers remain adamantly distrustful of the service, reports ISPreview. A survey of 1090 ISPreview readers found 57 percent would leave their ISP if it partnered with Phorm to serve targeted advertising. Phorm works with ISPs to track online activity, then cr  [...]
Posted: Monday, May 12th 2008

Web 2.0 Funding Jumps 88% in '07, Facebook Accounts for 22%

The Web 2.0 investment boom may be peaking. Venture capitalists pumped a record $1.34 billion into 178 Web 2.0 deals in the US in 2007, up 88 percent over amounts invested in 2006, according to new data from Dow   [...]
Posted: Monday, March 24th 2008

Apple Hits 1 Millionth iPhone Sale Early

Days after cutting the cost for its iPhone and releasing news of its iPod touch, Apple has sold its millionth iPhone. While it took the company two years to sell a million iPods, the iPhone took a mere 74 days. Tim Bajarin of Creative Strateg  [...]
Posted: Tuesday, September 11th 2007

Google Mobile Around the Corner? WSJ Thinks So

According to The Wall Street Journal, "Google has invested hundreds of millions of dollars in the cellphone project" - and for good reason. A Google handheld is apparently "in the planning stages, and wouldn't be available to consumers until next year at the earliest." Google has not confirmed talk about the handheld, but CEO Eric Schmidt did discuss mobile ad-s  [...]
Posted: Friday, August 3rd 2007

Toy Maker Unleashes Truly TiVo-Proof Ad

An ad created by Canadian toy maker Spin Master, LTD turned out unskippable, to the elation of anxious network-estranged advertisers, Jack Kapica of The Globe and Mail reports. TiVo maintains an extensive userbase that measures what ads people watch, what ads don't get skipped, and which viewers are less inclined to skip ads. That the skip-proof   [...]
Posted: Friday, July 20th 2007

ExactTarget: Marketers Doth Assume Too Much About Mobile

ExactTarget has released a survey on mobile use that indicates mobile users rarely read or act on email via mobile devices, with over 88 percent returning to a laptop or desktop computer to review email after first checking their smartphones, reports MarketingCharts. Survey results also posit most marketers operate under false assumptions when addressing mobi  [...]
Posted: Monday, July 16th 2007

Talk of Cheaper iPhone Sets Apple Stock on Cloud 9

Shortly after speculation from a JP Morgan analyst that Apple would go Nano with the iPhone, shares of Apple leaped 1.5 percent to $134.50 from its 52-week high of $133.34 from Friday, according to The Globe and Mail. Apple's stock h  [...]
Posted: Thursday, July 12th 2007

Leaked iPhone Sales Manual Bares All

A leaked AT&T training manual for the upcoming iPhone makes a number of inside revelations on the coveted unit, reports Smarthouse News. Some facts, such as the iPhone's lack of a hard keypad, are already common knowledge, per the series of iPhone ads that came out in the last couple of weeks (  [...]
Posted: Tuesday, June 12th 2007

New Wikia Search Engine Causes Rumor Eruption

Since the London Times published a story before Christmas regarding Wikia's "Google Killer," Wikia has released updated info on its new search engine to slow the rumor mill in the blogosphere - including a   [...]
Posted: Wednesday, December 27th 2006

Germans Ally with French to Counter Google Print Hegemony

To counter Google Print, the search giant's project to digitize and offer free, searchable versions of major university library collections in the United States, a task force of the German book trade association Boersenverein is organizing its own digital indexing project, Volltextsuche Online, reports the International Herald Tribune  [...]
Posted: Monday, June 6th 2005