Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 51 | 24 |
| » ad pricing | 8 | 67 |
| » ad selling | 19 | 56 |
| » ad targeting | 41 | 34 |
| » advertainment | 9 | 66 |
| » agencies & ad departments | 9 | 66 |
| » alternative marketing | 10 | 65 |
| » Asia/Pacific | 1 | 74 |
| » automotive | 3 | 72 |
| » b2b | 4 | 71 |
| » best practices | 14 | 61 |
| » biz buzz | 23 | 52 |
| » branding | 10 | 65 |
| » broadband | 5 | 70 |
| » campaigns & creatives of note | 16 | 59 |
| » case studies | 1 | 74 |
| » co-op marketing & partnerships | 3 | 72 |
| » computers & tech | 3 | 72 |
| » consumer packaged goods | 5 | 70 |
| » CRM | 1 | 74 |
| » cross media | 11 | 64 |
| » demographics | 6 | 69 |
| » direct marketing | 2 | 73 |
| » domain names | 8 | 67 |
| » e-commerce | 6 | 69 |
| » email marketing | 3 | 72 |
| » entertainment | 7 | 68 |
| » Europe | 3 | 72 |
| » finance | 2 | 73 |
| » healthcare | 1 | 74 |
| » How-to | 2 | 73 |
| » I-PR & business communications | 1 | 74 |
| » instant messaging marketing | 2 | 73 |
| » intrusive formats | 8 | 67 |
| » legal, government & regulation | 17 | 58 |
| » loyalty & retention | 2 | 73 |
| » major account moves | 4 | 71 |
| » major brands | 31 | 44 |
| » major players news | 20 | 55 |
| » measurement & analytics | 16 | 59 |
| » media convergence | 12 | 63 |
| » minorities | 1 | 74 |
| » mobile marketing | 11 | 64 |
| » new and improved | 3 | 72 |
| » nonsense & parodies | 2 | 73 |
| » online ad market | 44 | 31 |
| » pearls of wisdom | 12 | 63 |
| » people | 7 | 68 |
| » personalization | 5 | 70 |
| » political parties & organizations | 2 | 73 |
| » privacy | 8 | 67 |
| » promotions | 2 | 73 |
| » publishing | 15 | 60 |
| » real estate | 1 | 74 |
| » research & stats | 15 | 60 |
| » rich media | 16 | 59 |
| » search engine marketing | 6 | 69 |
| » signs of doom | 14 | 61 |
| » signs of recovery | 5 | 70 |
| » signs of what's to come | 27 | 48 |
| » spam & anti-spam | 1 | 74 |
| » Spanish-speaking | 1 | 74 |
| » syndication & RSS | 1 | 74 |
| » technical innovation | 15 | 60 |
| » telecom | 6 | 69 |
| » text ads | 10 | 65 |
| » tools & software | 19 | 56 |
| » top stories | 10 | 65 |
| » travel | 2 | 73 |
| » user experience | 22 | 53 |
| » viral marketing & social media | 13 | 62 |
| » weblog marketing | 2 | 73 |
| » women | 1 | 74 |
| » worst practices | 14 | 61 |
| » Youth | 4 | 71 |
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform
Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service.
AllThingsD’s Peter Kafka describ [...]
Posted: Monday, May 14th 2012
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
Top News: Advertise In Pauses | Google Invests in Content | Affluents Spend $224B | Yahoo Headhunter Quits | Agencies Need Digital Officers? | Ongo Paywall Folds | Tumblr Sued on Copyrights
Ad Technology:
Microsoft Find a Pro Directory: Getting Help with Your adCenter Campaigns
Agency News:
Organic Named Digital Agency of [...]
Posted: Wednesday, May 9th 2012
LinkedIn Sticks To Business, And That's Good For Marketers
The newly ad-friendly LinkedIn is poised to become “The strongest social media network for professionals,†according to analysts at Frost & Sullivan, and despite the buzz about young-turk competitors. LinkedIn last week further cemented its go-to position for professionals by acquiring professional content sharing platform SlideShare for $119 million in cash and stock.
LinkedIn shares have more than doubled since its initial public offering (IPA) in May 2011, and the network cl [...]
Posted: Tuesday, May 8th 2012
Brand Building: YouTube Wants (Increasingly Deserves) Your Marketing Bucks
"Play Means Business," enthuses YouTube. On Friday the company announced an updated Advertise on YouTube Brand Channel. "Think of it as a single destination for all of YouTube’s brand building resources," the company describ [...]
Posted: Monday, May 7th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Top News: MillerCoors Severs DraftFCB | Fuse DM, Video | "Twitter Pro?" | Weather.com SoMe Alerts | Spotify Arrives on iPad
Ad Technology:
Google Inside adSense Blog: Introducing Redesigned Payments Pages
Agencies:
MillerCoors Shakes Up Shops, Cuts Ties With DraftFCB
Business Strategies:
12 Reasons to [...]
Posted: Wednesday, May 2nd 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest
Ad Technology:
Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues
Brands:
Oscar de la Renta reinvents social commerce via [...]
Posted: Friday, April 27th 2012
Research: Do We Need A "Pay-per-Hover" Ad Model?
Perhaps “cost per hover†or “pay-per-hover†will become new metrics. comScore and Pretarget, the intent targeting company, have released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.
It will [...]
Posted: Thursday, April 26th 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers
Ad Technology:
CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency
Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution
ChaCha Partners With Adometry [...]
Posted: Tuesday, April 17th 2012
Facebook Places Tweak Perfect for Brands Like Applebee's. Next Up: Companies That Haven't Signed On Yet
Earlier this month Inside Facebook reported that Facebook is launching a limited private beta of tools that will provide a new parent-child management structur [...]
Posted: Friday, July 22nd 2011
Consumers Follow Facebook Referrals - Except When They Don't
Not only are social fans more likely to buy and recommend brands, but their friends are also likely to follow suit. So says new research from Morpace finds that more than two-thirds of Facebook users would take a Facebook friend’s referral of a product or service seriously enough to consider actually purchasing it.
The degree of this finding, though, is impacted by the Facebook user’s racial and ethnic background, the study also found, [...]
Posted: Thursday, April 15th 2010
Industry Buzz & News: 4/08/10
Online Ad Market:
Online ads show signs of a pickup.
Ad Technologies:
Apple's iPhone software may include support for mobile ads.
Keeping commercial [...]
Posted: Thursday, April 8th 2010
E-Readers Grow with New Formats
New digital formats that want to compete with the nascent e-reader device are raising questions about its long term viability.
The success of the Amazon's Kindle, along with the subsequent entrance of Barnes & Noble's Nook, and Sony's Digital Reader, at first seemed to have established the format for this particular space. Namely it would be a single-screen device upon which consumers downloaded books and magazine and newspapers from a single content provider - much like the Apple-iTunes mode [...]
Posted: Monday, December 7th 2009
Industry Buzz & Snippets: 11/16/09
Online Advertising:
Google trademark policy worries holiday advertisers.
Online Payments:
More ways to avoid cash or plastic at checkout.
Media Strategies:
Comcast [...]
Posted: Monday, November 16th 2009
Industry Buzz & Snippets: 11/11/09
Online Ads:
Online ads are booming, if they're attached to a video.
Media Strategies:
Murdoch bets on survival without Google.
Google [...]
Posted: Wednesday, November 11th 2009
Marketers Thwart TweetNothings, Move Toward ROI
Marketers are discovering more and more ways they might potentially leverage Twitter to make money, even as the microblogging site appears to be doing its best to ignore - and in some cases, outright discourage them.
In a keynote presentation at the ongoing Web 2.0 Summit conference held in San Francisco, Twitter CEO Evan Williams was adamant that the site remains focused on improving its p [...]
Posted: Wednesday, October 21st 2009