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Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis

Ad Technology: Sense Networks Releases New Predictive Mobile Ad Targeting Services Facebook Premium Ads Get Self-Service Availability  Facebook 'plotting ad-tracking system'  [...]
Posted: Thursday, May 24th 2012

Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform

Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service. AllThingsD’s Peter Kafka describ  [...]
Posted: Monday, May 14th 2012

Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"

Agency News: Target Out Talking to Media Agencies Spark Wins Orbitz Media Account Dell Moves Consumer Advertising to Y&R Best Practices:  [...]
Posted: Friday, May 11th 2012

E-readers, Tablets Not Likely To Save Newspapers

Some industry watchers had predicted that e-readers just might save the newspaper industry - but that has yet to happen, despite the fact that e-reader sales are soaring, reports MediaBuyerPlanner. About six million e-reader devices - including Amazon’s Kindle, Sony’s e-reader, Barnes & Noble's Nook, and Conde Nast’s Skiff - will be sold this year, Forrester predicts (  [...]
Posted: Thursday, January 7th 2010

Industry Buzz & Snippets: 11/16/09

Online Advertising: Google trademark policy worries holiday advertisers. Online Payments: More ways to avoid cash or plastic at checkout. Media Strategies: Comcast   [...]
Posted: Monday, November 16th 2009

Industry Buzz & Snippets: 11/11/09

Online Ads: Online ads are booming, if they're attached to a video. Media Strategies: Murdoch bets on survival without Google. Google   [...]
Posted: Wednesday, November 11th 2009

Marketers Thwart TweetNothings, Move Toward ROI

Marketers are discovering more and more ways they might potentially leverage Twitter to make money, even as the microblogging site appears to be doing its best to ignore - and in some cases, outright discourage them. In a keynote presentation at the ongoing Web 2.0 Summit conference held in San Francisco, Twitter CEO Evan Williams was adamant that the site remains focused on improving its p  [...]
Posted: Wednesday, October 21st 2009

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

Twitter, Facebook Fizzle Acquisition Talks

Facebook and Twitter have shuttered "several weeks of serious talks" in which Facebook tried buying the microblogging service for $500 million worth of its own stock. The news was broken by Kara Swisher of All Things Digital. Rumors of Facebook's interest in Twitter first surfaced at the Web 2.0 Summit several weeks ago. While the idea was dismissed by speculators at the time  [...]
Posted: Monday, November 24th 2008

Consumer Shopping Backlash Could Reverse 'Misery Effect'

Bored with bad news, consumers may crack their wallets open this holiday. Holiday rituals are more important this year as they take comfort with friends and family, according to research by IRI, reports Retailer Daily. Moreover, consumers say they plan to make be  [...]
Posted: Friday, November 21st 2008

Overlays 'Compelling and Engaging' -- but Best Combined with Banners

In a webinar yesterday, Google and MediaVest discussed the effectiveness of overlay advertising in online videos. Research from Nielsen-owned NeuroFocus, a neuroscience lab focused on advertising research, buttressed their report. Last May, NeuroFocus tracked the reactions of 40 people to YouTube's InVideo overlay and banner ads. (Ads were provided by MediaVest clients.) Brainwave activity, focus of eyes and skin response helped gauge how ads impacted viewers. Other criteria -- attention  [...]
Posted: Friday, October 24th 2008

Yahoo + Intel ITV Efforts = YaHell?

Intel and Yahoo - both perpetrators of several failed interactive television efforts in the past - have come together to, well, go at it again. This time, we're assured, it's different; even differenter than last time. The new stuff: Intel is sticking a set-top box onto a chip, and Yahoo is writing an OS of sorts to allow outsiders to write third party apps. The thinking i  [...]
Posted: Thursday, August 21st 2008

eMarketer Darkens Online Video Ad Spend Forecast

Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which attributed the significant drop "to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer's benchmark source,"   [...]
Posted: Tuesday, August 19th 2008

edo Baits Millennials with Prepaid 'P2P' Cash Card

Today edo Interactive launched the Facecard Prepaid MasterCard, a cash card targeted directly to Millennials -- youth aged 16-27. The Facecard serves both as charge card and online payment platform. Users can access accounts from social networks and use it as a gift registry, gift exchange or P2P payment system. In st  [...]
Posted: Wednesday, July 2nd 2008

'US News & World Report' to Print Bi-Weekly, Go Digital

Ceding to competitors Newsweek and Time, the US News & World Report announced it roll back and publish only every two weeks, reports MediaBuyerPlanner. The company buttressed the change with the launch of the US News Media Group, which reflects "the magazine’s shift to becoming a multi-platform digital publisher." "The creation of US News Media Group is simply a r  [...]
Posted: Wednesday, June 11th 2008

Comcast to Change Network Practices; FCC Ain't Buyin' It

Toting a collaborative effort with BitTorrent, Comcast has committed to change its management practices in response to accusations that it throttles connections to file-sharing services. The mass downloading of movies and music on illegal torr  [...]
Posted: Friday, March 28th 2008

Web 2.0 Funding Jumps 88% in '07, Facebook Accounts for 22%

The Web 2.0 investment boom may be peaking. Venture capitalists pumped a record $1.34 billion into 178 Web 2.0 deals in the US in 2007, up 88 percent over amounts invested in 2006, according to new data from Dow   [...]
Posted: Monday, March 24th 2008

Yahoo to Pass on Microsoft Bid

Having spent a mum week mulling Microsoft's unsolicited $44.6 billion takeover bid, Yahoo has opted to decline, according to a company insider. $44.6 billion values Yahoo at $31 per share. Since the bid was announced, Yahoo's stock price leaped from under $20 to $29.20 as of market close on Friday. Yahoo thought the price would not alleviate risks associated with en  [...]
Posted: Monday, February 11th 2008

Study: 'Conversational Marketing' to Beat Traditional by 2012

Spending on social media and "conversational marketing" -- still in their nascent stage -- will surpass traditional marketing spend by the end of 2012, according to a study conducted by TWI Surveys, Inc., the New Communications Review writes (via MarketingCharts).   [...]
Posted: Friday, October 19th 2007

Apple Hits 1 Millionth iPhone Sale Early

Days after cutting the cost for its iPhone and releasing news of its iPod touch, Apple has sold its millionth iPhone. While it took the company two years to sell a million iPods, the iPhone took a mere 74 days. Tim Bajarin of Creative Strateg  [...]
Posted: Tuesday, September 11th 2007