Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 21 | 25 |
| » ad pricing | 2 | 44 |
| » ad selling | 3 | 43 |
| » ad targeting | 12 | 34 |
| » ad technologies & vendors | 10 | 36 |
| » advertainment | 4 | 42 |
| » affiliate marketing | 1 | 45 |
| » agencies & ad departments | 2 | 44 |
| » automotive | 1 | 45 |
| » best practices | 5 | 41 |
| » Big Picture | 2 | 44 |
| » biz buzz | 14 | 32 |
| » branding | 11 | 35 |
| » broadband | 3 | 43 |
| » campaigns & creatives of note | 8 | 38 |
| » co-op marketing & partnerships | 4 | 42 |
| » computers & tech | 2 | 44 |
| » consumer packaged goods | 1 | 45 |
| » cross media | 4 | 42 |
| » demographics | 7 | 39 |
| » direct marketing | 1 | 45 |
| » domain names | 8 | 38 |
| » e-commerce | 2 | 44 |
| » email marketing | 1 | 45 |
| » entertainment | 11 | 35 |
| » Europe | 1 | 45 |
| » finance | 1 | 45 |
| » healthcare | 1 | 45 |
| » How-to | 1 | 45 |
| » I-PR & business communications | 2 | 44 |
| » instant messaging marketing | 2 | 44 |
| » intrusive formats | 2 | 44 |
| » legal, government & regulation | 4 | 42 |
| » loyalty & retention | 3 | 43 |
| » major brands | 14 | 32 |
| » major players news | 14 | 32 |
| » measurement & analytics | 3 | 43 |
| » media convergence | 6 | 40 |
| » mobile marketing | 3 | 43 |
| » multi-channel marketing | 1 | 45 |
| » new and improved | 1 | 45 |
| » nonsense & parodies | 3 | 43 |
| » online ad market | 16 | 30 |
| » pearls of wisdom | 1 | 45 |
| » people | 8 | 38 |
| » personalization | 1 | 45 |
| » political parties & organizations | 2 | 44 |
| » privacy | 2 | 44 |
| » promotions | 2 | 44 |
| » publishing | 6 | 40 |
| » research & stats | 11 | 35 |
| » rich media | 5 | 41 |
| » search engine marketing | 4 | 42 |
| » signs of doom | 2 | 44 |
| » signs of what's to come | 16 | 30 |
| » spam & anti-spam | 1 | 45 |
| » syndication & RSS | 2 | 44 |
| » technical innovation | 1 | 45 |
| » text ads | 3 | 43 |
| » tools & software | 3 | 43 |
| » top stories | 4 | 42 |
| » user experience | 16 | 30 |
| » viral marketing & social media | 17 | 29 |
| » weblog marketing | 4 | 42 |
| » worst practices | 7 | 39 |
| » Youth | 6 | 40 |
Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform
Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service.
AllThingsD’s Peter Kafka describ [...]
Posted: Monday, May 14th 2012
Smaller Tech Companies Value Blogs Highly for Marketing
At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing.
So Percussion found in [...]
Posted: Tuesday, May 1st 2012
"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself
Just what is an “organic†strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough.
Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an †[...]
Posted: Tuesday, April 24th 2012
SocNets Don't Fare Well in Online Video Promotion
The manner in which people decide which show or video clip to watch on either TV or the internet is very similar - with verbal word of mouth (in-person conversations or phone calls) scoring well above social media as a regularly used source, and TV ads and search engines also playing major roles, according to a research report from Knowledge Networks.
The report, "How People Use Video Navigation," explores how advancing technology and increasing viewer control are changing expectations about [...]
Posted: Monday, December 21st 2009
DARPA Balloon Hunt Will Yield Crowdsourcing Insights
In an effort to explore the roles the internet and social networking play when solving broad-scope, time-critical problems, the Defense Advanced Research Projects Agency (DARPA) is challenging groups of Americans to locate 10 moored, eight-foot red weather balloons at 10 fixed locations in the continental US.
Such research could build upon the emerging concept of crowdsourcing, which is already fueling a growing number online business and mar [...]
Posted: Wednesday, December 2nd 2009
Motivated by Knowledge, Users Tweet Nearly 3 Hours Per Day
Though recent media accounts suggest that some Twitter users jumped on the microblogging bandwagon to make friends, find new-business leads or feed their egos by racking up high numbers of followers, a recent survey from MarketingProfs, LLC finds that a larger number of tweeters are doing it because they want to learn new things and get information quickly, MarketingCharts [...]
Posted: Monday, April 27th 2009
ABC: Streaming Vid Viewers Can Swallow More Ads than We Give 'Em
Defying current conventions surrounding advertising on professional streaming video, ABC.com is promoting research that shows online viewers will tolerate popular shows -- like Grey's Anatomy -- with ads from multiple sponsors.
At present, TV-to-web shows streamed on sites like ABC.com, Hulu.com, CBS.com or NBC.com are supported by one sponsor, whose ads appear in :15 or :30 breaks throughout the episode. The ads cannot be skipped. Logic follows that if the breaks are short, there is little i [...]
Posted: Friday, January 30th 2009
SocNet Ads Less Effective than Others
US online consumers that use social networking services (SNS) like MySpace and Facebook are less receptive to SNS ads overall, click less on SNS ads (57%) than they do on other forms of web advertising (79%), and make fewer purchases as a result, according to a study from IDC (via Market [...]
Posted: Tuesday, December 16th 2008
Twitter, Facebook Fizzle Acquisition Talks
Facebook and Twitter have shuttered "several weeks of serious talks" in which Facebook tried buying the microblogging service for $500 million worth of its own stock.
The news was broken by Kara Swisher of All Things Digital. Rumors of Facebook's interest in Twitter first surfaced at the Web 2.0 Summit several weeks ago.
While the idea was dismissed by speculators at the time [...]
Posted: Monday, November 24th 2008
Terrorists May Twitter, Army Says
The US Army has posted a report citing certain mobile and web technologies that could be used to enable terrorism. One chapter, entitled "Potential for Terrorist Use of Twitter," observes that the Los Angeles earthquakes in July were reported by users of the microblogging site long before established news outlets had time to cover it, writes the BBC.
Perceiving Twitter's ability to publish anything, instantl [...]
Posted: Monday, October 27th 2008
Overlays 'Compelling and Engaging' -- but Best Combined with Banners
In a webinar yesterday, Google and MediaVest discussed the effectiveness of overlay advertising in online videos. Research from Nielsen-owned NeuroFocus, a neuroscience lab focused on advertising research, buttressed their report.
Last May, NeuroFocus tracked the reactions of 40 people to YouTube's InVideo overlay and banner ads. (Ads were provided by MediaVest clients.)
Brainwave activity, focus of eyes and skin response helped gauge how ads impacted viewers. Other criteria -- attention [...]
Posted: Friday, October 24th 2008
Obama Drags In-Game Advertising into Political Arena
Earlier this week, Xbox Live gamer Dragunov765 posted photos of ads for Sen. Barack Obama -- which purportedly appeared in a game called Burnout Paradise -- in a gaming forum called Rooster Teeth.
"Early Voting has Begun!" the ads proclaim alongside the image of Obama, his face framed by a halo of light. "VoteforChange.com."
Gaming blog GamePolitics [...]
Posted: Tuesday, October 14th 2008
Mollifying Messages Betray Banks' Attempts to Appear Stable
With the dissolution of investment banks, the falls of Lehman Bros. and Bear Stearns, and the recent absorption of Washington Mutual into JPMorgan Chase, financial service advertisers are doubling-down on ad spend to calm what customers they have left.
Last week saw a flurry of marketing activity in the finance space. Banks -- including Fidelity, Charles Schwab, CME Group, T. Rowe Price, Prudential and TIAA-Cref -- refurbished websites, sent soothing emails and purchased ad spa [...]
Posted: Monday, September 29th 2008
Sergey Brin Divulges Risk of Parkinson's in Blog Post
Last week Google co-founder Sergey Brin launched too.blogspot.com, a personal blog whose name, "too," is a play on the number two.
"It also means 'in addition', as this blog reflects my life outside of work," Brin wrote in his first entry.
The blog generated press late last week because Brin used it to reveal he carries a legacy gene, LRRK2, that makes him more likely to be struck with Parkinson's Disease.
23andMe, a DNA-testing company co-founded [...]
Posted: Monday, September 22nd 2008
Millennials Prefer Social Networking to Internet Porn
Social networking sites are increasingly eclipsing pornography consumption over the 'net -- and underscoring a shift in how people communicate, according to Reuters, drawing from the research of author and GM Bill Tancer of global research at Hitwise.
For his book Click: What Millions of People are Doing Online and Why It Matters, Tancer analyzed data for 10 million web users. He posits that internet sea [...]
Posted: Wednesday, September 17th 2008
Microsoft Ad Campaign Stirs Wrath of Blogosphere
Crispin Porter + Bogusky, which won Microsoft's $300 million creative account in February, has released its debut ad in an anticipated campaign featuring Jerry Seinfeld.
The minute-and-a-half-long spot went live yesterday and depicts Bill Gates and Jerry Seinfeld meeting at a fictional discount store called [...]
Posted: Friday, September 5th 2008
Red-State Shopping Habits are Just as Green as Blue States'
Some of the heaviest "green" shopping -- that is, purchases made with the environment in mind -- occurs in red states like Idaho, Alaska and Utah, reports Advertising Age. In terms of who's greener, there are no strong differences between red and blue states.
The findings came from Catalina, which used SAS Institute software to gather and analyze "red" (Republican) versus "blue" (Democrat) state shopping data.
Catalina gauges the "gr [...]
Posted: Monday, June 9th 2008
Mobile Breakthrough? Not for Another Few Years
While mobile operators may be eager to explore mobile advertising (and the revenue it might generate), mass acceptance and the nationwide spread of handheld-agnostic mobile campaigns is simply not around the corner. In truth, it remains years away.
That, at least, was the messa [...]
Posted: Friday, May 23rd 2008
Measurement Tool Divines 'Viral' Ads in Advance
Consumer media firm MedTrackAlert has partnered with CNET to develop a measuring tool that quantifies the likelihood an ad message will be passed on organically.
The "tool" makes use of a "shareability scale," which is proffered to consumers in testing groups. The results are used to determine whether a given ad or set of ads will go viral.
Items covered in the shareability s [...]
Posted: Tuesday, April 15th 2008
Facebook and Google Not Necessarily Headed South
Prompted by recent headlines about declines in Facebook market share and Google's sponsored clicks, a couple of blog posts by Hitwise analysts Heather Dougherty and Bill Tancer examine the sites' traffi [...]
Posted: Friday, February 29th 2008