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Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform

Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service. AllThingsD’s Peter Kafka describ  [...]
Posted: Monday, May 14th 2012

Brand Building: YouTube Wants (Increasingly Deserves) Your Marketing Bucks

"Play Means Business," enthuses YouTube. On Friday the company announced an updated Advertise on YouTube Brand Channel. "Think of it as a single destination for all of YouTube’s brand building resources," the company describ  [...]
Posted: Monday, May 7th 2012

Research: Do We Need A "Pay-per-Hover" Ad Model?

Perhaps “cost per hover” or “pay-per-hover” will become new metrics. comScore and Pretarget, the intent targeting company, have released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions. It will  [...]
Posted: Thursday, April 26th 2012

Microsoft Research: Target Young Men Online, But Know Their (Changing) Habits

  [...]
Posted: Wednesday, April 25th 2012

Facebook Places Tweak Perfect for Brands Like Applebee's. Next Up: Companies That Haven't Signed On Yet

Earlier this month Inside Facebook reported that Facebook is launching a limited private beta of tools that will provide a new parent-child management structur  [...]
Posted: Friday, July 22nd 2011

Industry Buzz & News: 4/08/10

Online Ad Market: Online ads show signs of a pickup. Ad Technologies: Apple's iPhone software may include support for mobile ads. Keeping commercial   [...]
Posted: Thursday, April 8th 2010

Business Intelligence Pros Iffy on SocNet Data

The majority of global business intelligence (BI) practitioners in a recent study expect the use of BI at their organizations grow at a steady pace in 2010, but most are skeptical or unsure about the value of analyzing data obtained from social media sites such as Twitter or Facebook, according to Kognitio and Baseline Consulting, which collaborated on the research. (  [...]
Posted: Friday, January 15th 2010

E-readers, Tablets Not Likely To Save Newspapers

Some industry watchers had predicted that e-readers just might save the newspaper industry - but that has yet to happen, despite the fact that e-reader sales are soaring, reports MediaBuyerPlanner. About six million e-reader devices - including Amazon’s Kindle, Sony’s e-reader, Barnes & Noble's Nook, and Conde Nast’s Skiff - will be sold this year, Forrester predicts (  [...]
Posted: Thursday, January 7th 2010

DARPA Balloon Hunt Will Yield Crowdsourcing Insights

In an effort to  explore the roles the internet and social networking play when solving broad-scope, time-critical problems, the Defense Advanced Research Projects Agency (DARPA) is challenging groups of Americans to locate 10 moored, eight-foot red weather balloons at 10 fixed locations in the continental US. Such research could build upon the emerging concept of crowdsourcing, which is already fueling a growing number online business and mar  [...]
Posted: Wednesday, December 2nd 2009

Firms Poised to Pounce on Paid News

Though the majority of online news can still be accessed for free, a new crop of companies is springing up and preparing for the day when readers will have to pay for online content. Though pay-for-access may seem far off in a world where most news can still be found gratis, the experiment to migrate to paid content - pushed most famously by News Corp. CEO Rupert Murdoch - is clearly under way.   [...]
Posted: Thursday, November 19th 2009

Industry Buzz & Snippets: 11/16/09

Online Advertising: Google trademark policy worries holiday advertisers. Online Payments: More ways to avoid cash or plastic at checkout. Media Strategies: Comcast   [...]
Posted: Monday, November 16th 2009

Email Not Dead, Council Says

Reports about the demise of email are greatly exaggerated, according to the Email Experience Council, which issued a strong rebuttal to a recent Wall Street Journal article proclaiming that social media is now the major online communications medium. "Ironically, that story quickly became the most emailed story on the Wall Street Jour  [...]
Posted: Thursday, November 12th 2009

Industry Buzz & Snippets: 11/11/09

Online Ads: Online ads are booming, if they're attached to a video. Media Strategies: Murdoch bets on survival without Google. Google   [...]
Posted: Wednesday, November 11th 2009

Industry Buzz & Snippets: 11/3/09

Online Ad Networks: Microsoft and OpenX in deal to boost their online ad businesses. Microsoft vs. Google: clash of the online advertising titans. Microsoft and OpenX to swap refer  [...]
Posted: Tuesday, November 3rd 2009

'TV Everywhere' Could Lock Out 7.7M Online Viewers

A new report from media researcher Interpret indicates that if cable operators are successful with their "TV Everywhere" push, it could leave 7.7 million viewers unable to access TV programs online. TV Everywhere is an initiative under way by Time Warner and Comcast to make cable TV content available across all devices to cable subscribers. If successful, it c  [...]
Posted: Monday, November 2nd 2009

Newsday to Charge Online Readers; Fee Debate Rages On

The debate over whether news outlets should charge for online content is ratcheting up another notch as yet another newspaper has decided to plunge ahead, despite continuing and widespread industry debate over whether such a model will work in today's "everything is free" online information space. The New York newspaper Newsday announced plans to start charging most of its online readers next week - a move tha  [...]
Posted: Friday, October 23rd 2009

Marketers Thwart TweetNothings, Move Toward ROI

Marketers are discovering more and more ways they might potentially leverage Twitter to make money, even as the microblogging site appears to be doing its best to ignore - and in some cases, outright discourage them. In a keynote presentation at the ongoing Web 2.0 Summit conference held in San Francisco, Twitter CEO Evan Williams was adamant that the site remains focused on improving its p  [...]
Posted: Wednesday, October 21st 2009

SMBs Marketing Online: Yes or No?

Recent news coverage suggests that a growing number of small and medium-sized businesses (SMBs) are flocking to sites such as Facebook and MySpace to market their products and services.  But how profitable they find these networks - and the actual number of firms actually embracing social media - is still up for discussion.   Unfortunately, two recent studies on SMB adoption of social media marketing do little to clear up this confusion. A recent online survey by Internet2Go a  [...]
Posted: Wednesday, October 21st 2009

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

Twitter Profiles Allegedly Suffer from PageRank Change

Google updated PageRank, the algorithm by which it ranks the importance of pages online. As a direct result of the update, Twitter profile pages have suffered a fall in PageRank merit, according to The Next Web. So Web, Blogger's own blog, noted that the profile for Twitter's co-founder E  [...]
Posted: Friday, May 29th 2009