Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 34 | 72 |
| » ad pricing | 3 | 103 |
| » ad selling | 15 | 91 |
| » ad targeting | 13 | 93 |
| » ad technologies & vendors | 20 | 86 |
| » advertainment | 5 | 101 |
| » agencies & ad departments | 8 | 98 |
| » alternative marketing | 14 | 92 |
| » Asia/Pacific | 2 | 104 |
| » automotive | 4 | 102 |
| » b2b | 3 | 103 |
| » best practices | 8 | 98 |
| » biz buzz | 49 | 57 |
| » branding | 11 | 95 |
| » broadband | 9 | 97 |
| » campaigns & creatives of note | 17 | 89 |
| » case studies | 3 | 103 |
| » co-op marketing & partnerships | 9 | 97 |
| » computers & tech | 15 | 91 |
| » consumer packaged goods | 4 | 102 |
| » CRM | 1 | 105 |
| » cross media | 12 | 94 |
| » demographics | 4 | 102 |
| » direct marketing | 1 | 105 |
| » domain names | 20 | 86 |
| » e-commerce | 8 | 98 |
| » email marketing | 5 | 101 |
| » entertainment | 16 | 90 |
| » Europe | 4 | 102 |
| » finance | 6 | 100 |
| » healthcare | 1 | 105 |
| » I-PR & business communications | 2 | 104 |
| » Insider News | 1 | 105 |
| » instant messaging marketing | 1 | 105 |
| » intrusive formats | 4 | 102 |
| » legal, government & regulation | 20 | 86 |
| » loyalty & retention | 4 | 102 |
| » major account moves | 6 | 100 |
| » major brands | 43 | 63 |
| » measurement & analytics | 9 | 97 |
| » media convergence | 11 | 95 |
| » mobile marketing | 6 | 100 |
| » multi-channel marketing | 1 | 105 |
| » new and improved | 7 | 99 |
| » nonsense & parodies | 9 | 97 |
| » online ad market | 32 | 74 |
| » pearls of wisdom | 8 | 98 |
| » people | 20 | 86 |
| » personalization | 3 | 103 |
| » political parties & organizations | 5 | 101 |
| » privacy | 4 | 102 |
| » promotions | 2 | 104 |
| » publishing | 16 | 90 |
| » research & stats | 15 | 91 |
| » rich media | 8 | 98 |
| » search engine marketing | 30 | 76 |
| » signs of doom | 20 | 86 |
| » signs of recovery | 3 | 103 |
| » signs of what's to come | 38 | 68 |
| » spam & anti-spam | 3 | 103 |
| » Spanish-speaking | 1 | 105 |
| » syndication & RSS | 1 | 105 |
| » technical innovation | 9 | 97 |
| » telecom | 6 | 100 |
| » text ads | 7 | 99 |
| » tools & software | 17 | 89 |
| » top stories | 16 | 90 |
| » travel | 1 | 105 |
| » user experience | 22 | 84 |
| » viral marketing & social media | 10 | 96 |
| » weblog marketing | 5 | 101 |
| » worst practices | 20 | 86 |
| » Youth | 6 | 100 |
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
DARPA Balloon Hunt Will Yield Crowdsourcing Insights
In an effort to explore the roles the internet and social networking play when solving broad-scope, time-critical problems, the Defense Advanced Research Projects Agency (DARPA) is challenging groups of Americans to locate 10 moored, eight-foot red weather balloons at 10 fixed locations in the continental US.
Such research could build upon the emerging concept of crowdsourcing, which is already fueling a growing number online business and mar [...]
Posted: Wednesday, December 2nd 2009
Industry Buzz & Snippets: 11/16/09
Online Advertising:
Google trademark policy worries holiday advertisers.
Online Payments:
More ways to avoid cash or plastic at checkout.
Media Strategies:
Comcast [...]
Posted: Monday, November 16th 2009
Industry Buzz & Snippets: 11/3/09
Online Ad Networks:
Microsoft and OpenX in deal to boost their online ad businesses.
Microsoft vs. Google: clash of the online advertising titans.
Microsoft and OpenX to swap refer [...]
Posted: Tuesday, November 3rd 2009
'TV Everywhere' Could Lock Out 7.7M Online Viewers
A new report from media researcher Interpret indicates that if cable operators are successful with their "TV Everywhere" push, it could leave 7.7 million viewers unable to access TV programs online.
TV Everywhere is an initiative under way by Time Warner and Comcast to make cable TV content available across all devices to cable subscribers. If successful, it c [...]
Posted: Monday, November 2nd 2009
Microsoft Yanks Support for Family Guy Special
Microsoft is withdrawing its support for a Family Guy show special that will be airing Nov 8 on the Fox network because the computer giant decided that some of the humor is offensive and edgy and does not fit with the brand image it is trying to project, according to ABC News.
The 30-minute clip, "Family Guy Presen [...]
Posted: Tuesday, October 27th 2009
Newsday to Charge Online Readers; Fee Debate Rages On
The debate over whether news outlets should charge for online content is ratcheting up another notch as yet another newspaper has decided to plunge ahead, despite continuing and widespread industry debate over whether such a model will work in today's "everything is free" online information space.
The New York newspaper Newsday announced plans to start charging most of its online readers next week - a move tha [...]
Posted: Friday, October 23rd 2009
'Family Guy' Leads Windows 7 Viral Push
Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today.
While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live [...]
Posted: Thursday, October 22nd 2009
Marketers Thwart TweetNothings, Move Toward ROI
Marketers are discovering more and more ways they might potentially leverage Twitter to make money, even as the microblogging site appears to be doing its best to ignore - and in some cases, outright discourage them.
In a keynote presentation at the ongoing Web 2.0 Summit conference held in San Francisco, Twitter CEO Evan Williams was adamant that the site remains focused on improving its p [...]
Posted: Wednesday, October 21st 2009
Industry Buzz & Snippets: 10/20/09
Web 2.0 News and Trends:
Start-up health sites are increasingly leveraging social networking and advertising trends.Â
Ford, NFL find limited success in [...]
Posted: Tuesday, October 20th 2009
StumbleUpon Set Loose from eBay
StumbleUpon, the content discovery site that was acquired by eBay in 2007 for $75 million, has "returned to the ranks of an investor-backed start-up," according to a company release.
A handful of Silicon Valley investors, including Ram Shriram of Sherpalo Ventures, Accel Pa [...]
Posted: Tuesday, April 14th 2009
Social Networking: Community Enabler or Detriment?
The debate on the effects of social networking is building steam, with supporters praising its ability to bring people together -- and critics warning against obsessive use, the Globe and Mail reports.
In 2008, more than one in three adult i [...]
Posted: Monday, March 9th 2009
Apple's Wings Clipped By Recession
Apple's Mac business has slowed and is expected to shrink this quarter, reports Business Insider.
Last year, Apple's March quarter Mac shipments grew 51% year-over-year. Financial analysts expects Apple's Mac unit shipments to drop 4% year-over-year this quarter to 2.2 million units.
Several factors combine to stop the phenomenal growth it had last year: a huge drop in the PC [...]
Posted: Monday, February 23rd 2009
ABC: Streaming Vid Viewers Can Swallow More Ads than We Give 'Em
Defying current conventions surrounding advertising on professional streaming video, ABC.com is promoting research that shows online viewers will tolerate popular shows -- like Grey's Anatomy -- with ads from multiple sponsors.
At present, TV-to-web shows streamed on sites like ABC.com, Hulu.com, CBS.com or NBC.com are supported by one sponsor, whose ads appear in :15 or :30 breaks throughout the episode. The ads cannot be skipped. Logic follows that if the breaks are short, there is little i [...]
Posted: Friday, January 30th 2009
Silicon Valley Execs Craft Plan to Buy YHOO - With MSFT Money
A group of well-known -- but unnamed -- Silicon Valley executives and investment bankers are brokering a deal to take over Yahoo, TechCrunch claims.
The investors are expected to offer $20 billion for the struggling internet company, a 20% premium on its $13-per-share value -- less than half the original price Microsoft [...]
Posted: Friday, January 9th 2009
Time Warner Takes Blow: First Annual Loss Since 2002
A progressive slowdown in the ad market forced Time Warner, owner of HBO, AOL and several publishing units, to report its first annual loss in six years.
Minus depreciation and amortization, the media conglomo's adjusted operating income rose 2% last year from 2007's $12.9 billion, compared with a previous projection of 5%. Though its internet unit attracted more users, ad sales were "disappointing" in Q4, forcing Time Warner to write down the value of its cable system, publishing, and inter [...]
Posted: Thursday, January 8th 2009
Microsoft Pockets $1.5B from Controversial 'Vista Capable' Campaign
One expert posits that, in the months preceding Vista's 2007 debut, PCs deceptively labeled "Vista Capable" made Microsoft a cool $1.5 billion.
The estimate comes from University of Washington economist Dr. Keith Leffler, who testified in an ongoing class-action lawsuit based on the claim that Microsoft deceived consumers to maintain PC sales volume.
In April 2007, Microsoft was sued [...]
Posted: Wednesday, January 7th 2009
Rumors of MSFT Staff Cuts Are Greatly Exaggerated
Recent speculations that Microsoft will fire a large number of employees on January 15th have been backtracked by their sources.
According to MSNBC, a "significant cost-cutting initiative" is expected, but not to the dramatic degree reported by sites like Mini-Microsoft and Fudzilla, which suggested departures would total anywhere between 10 and 17% of Microsoft's sta [...]
Posted: Tuesday, January 6th 2009
Rumor: MSFT May Cut 15,000
Rumor has it Microsoft may cut 17% of its global work force -- a total of 15,000 people -- in the next two weeks, claims Fudzilla.
Departments likely to be affected include MSN, and Microsoft offices in Europe, the Middle East and Africa. But while "the targeted areas do make sense," a 17% cut seems unlikely, Silicon Alley Insider [...]
Posted: Friday, January 2nd 2009
Twitter, Facebook Fizzle Acquisition Talks
Facebook and Twitter have shuttered "several weeks of serious talks" in which Facebook tried buying the microblogging service for $500 million worth of its own stock.
The news was broken by Kara Swisher of All Things Digital. Rumors of Facebook's interest in Twitter first surfaced at the Web 2.0 Summit several weeks ago.
While the idea was dismissed by speculators at the time [...]
Posted: Monday, November 24th 2008