Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » campaigns & creatives of note | 1 | 14 |
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| » demographics | 2 | 13 |
| » e-commerce | 4 | 11 |
| » email marketing | 3 | 12 |
| » entertainment | 1 | 14 |
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| » I-PR & business communications | 1 | 14 |
| » instant messaging marketing | 2 | 13 |
| » legal, government & regulation | 2 | 13 |
| » loyalty & retention | 1 | 14 |
| » major account moves | 1 | 14 |
| » major brands | 1 | 14 |
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| » mobile marketing | 1 | 14 |
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| » research & stats | 8 | 7 |
| » search engine marketing | 2 | 13 |
| » signs of doom | 2 | 13 |
| » signs of what's to come | 6 | 9 |
| » spam & anti-spam | 3 | 12 |
| » technical innovation | 1 | 14 |
| » user experience | 1 | 14 |
| » women | 1 | 14 |
| » worst practices | 1 | 14 |
| » Youth | 2 | 13 |
- Showing 1 - 15 of 15
Top News: MillerCoors Severs DraftFCB | Fuse DM, Video | "Twitter Pro?" | Weather.com SoMe Alerts | Spotify Arrives on iPad
Ad Technology:
Google Inside adSense Blog: Introducing Redesigned Payments Pages
Agencies:
MillerCoors Shakes Up Shops, Cuts Ties With DraftFCB
Business Strategies:
12 Reasons to [...]
Posted: Wednesday, May 2nd 2012
Youth More Receptive to Email, vs. SocNet, Marketing
Marketers shouldn't assume that the medium consumers use to relay information to each other is also the best means to advertise to them.
This was the conclusion made by Ball State University's Center for Media Design and ExactTarget, after studying the influence of various advertising channels on young adults (18 to 34).
The demographic is more influen [...]
Posted: Thursday, October 23rd 2008
Environmental Marketing Messages Often Misunderstood
To minimize green marketing confusion, most Americans (59 percent) support government regulation of key phrases commonly used in environmental marketing and advertising, according to the "2008 Green Gap Survey" by Cone and The Boston College Center for Corporate Citizenship, MarketingCharts [...]
Posted: Friday, May 2nd 2008
Marketing Execs: Agency Use Unaffected by Economic Climate - for Now
77 percent of marketing executives say the slowing economy has moderately or greatly affected business in the past six months, but most say agency use has not changed.
Not yet, anyway, warns a Reardon Smith Whittaker study (via AdWeek), [...]
Posted: Thursday, May 1st 2008
Security, Payment Choice Vital to Online-Purchase Decisions
When making purchases online, consumers value payment security and payment choice more than typical merchant incentives like rewards and discounts, according to a PayPal-sponsored study conducted by JupiterResearch, MarketingCharts [...]
Posted: Friday, March 7th 2008
Canadian Teens Less Internet Savvy Than Adults
In Canada, teens (13-17) are actually online less adults - 13 hours per week as opposed to 19 hours - and their comfort level with technology is much lower than that of adults, Ipsos Reid finds when comparing a study of older adults (pdf) with a study of teens, MarketingCharts [...]
Posted: Thursday, March 6th 2008
Facebook and Google Not Necessarily Headed South
Prompted by recent headlines about declines in Facebook market share and Google's sponsored clicks, a couple of blog posts by Hitwise analysts Heather Dougherty and Bill Tancer examine the sites' traffi [...]
Posted: Friday, February 29th 2008
Girly Mags Prove Unwilling to Shake Cig-Serving Ad Habits
Representative Lois Capps (CA-D), the leader of a group of US representatives asking women's magazines to stop publishing cigarette ads, is dissatisfied with the apathy she's receiving from the industry.
"I am extremely disappointed with the decision of these 11 women's magazines to continue running ads promoting cigarette smoking," said the California Democrat in the report by Advertising Age.
[...]
Posted: Friday, August 17th 2007
Study: Black Friday, Cyber Monday Not a Big Deal
Retailers and online shopping sites will be all the buzz this week, considered the busiest shopping time of the year - but it really may not be, according to a MasterCard study.
Two of the busiest shopping days of the year, "Black Friday" and "Cyber-Monday," will kick off the frenzy of online and offline shopping that will carry forward until Christmas, InternetNews writes. The holiday shopping season is pivotal fo [...]
Posted: Tuesday, November 21st 2006
Citibank's Ingall: Internet to Peak Soon
Mark Ingall, director of global strategic media and global marketing for leading U.S. advertiser Citibank, made quite the contrarian prediction - that internet advertising will peak and plateau, and potentially decline, "pretty soon" ¬- writes MediaPost. "Online seems to have leapfrogged right over other media, but given just what happened to the direct mail category over the last 10 years, the prediction [...]
Posted: Friday, April 21st 2006
Return Path: AOL-Goodmail Deal Harmful to Reputable Marketers
AOL's announcement (via MediaBuyerPlanner)that it will begin implementing Goodmail's CertifiedEmail program - and phasing out its own enhanced whitelist - is nothing more than an attempt to get money out of non-spamming marketers, believes Matt Blumberg, chief executive of email marketing firm Return Path. Reputable companies [...]
Posted: Wednesday, February 1st 2006
Current VC Hype: Addressable TV
MarketWatch (via PaidContent: Targeted TV Advertising Catches Interest
Applying internet-like targeting to TV ads is becoming a more popular venture capital play. Cable vendors say they will provide addressable advertising sometime between 2006 and 2008. In one example, Grey Ventures hopes to capture "a little of that" $50 billion in overspen [...]
Posted: Thursday, October 14th 2004
People Spending Less Time on Spam
Publish: Spam eats up less user time in 2004
Last year it used to pass as news whenever one month proved to see more spam than the previous one, but Internet publications are barely covering the fact that people are finding spam less annoying this year. SpammingBureau.com polled 2033 Internet users to find that time spent dealing with spam decreased for two thirds of them in 2004. Interestingly, almost the same proportion said t [...]
Posted: Wednesday, May 5th 2004
Do-not-spam List Criticism Flawed
iMedia Connection: Do Not Email Will Backfire
I have yet to see someone on the email marketing side explain why the do-not-email list would fail, at least not without using flawed arguments. Michael Mayor's recent iMedia piece proves no exception.
First of all, Mayor makes a similar argument to DiGuido's [...]
Posted: Monday, August 11th 2003
Tough Love for the Marketing Impaired
Ecommerce Guide: Your Marketing $ucks
Positive review of Mark Stevens's new no-holds-barred book [...]
Posted: Monday, July 28th 2003
- Showing 1 - 15 of 15