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Founder: No, Wikipedia Won't Run Ads... Probably

Contradicting last week's news report in Times Online, Wikipedia founder Jimmy Wales said he was misquoted and has no plans to introduce advertising on the Wikipedia site, writes ClickZ. "There are no plans of any kind, no announcement, no change in stance," he told ClickZ. "What I said is something I've been saying for five years. We don't believe we need   [...]
Posted: Tuesday, January 3rd 2006

Media Buyers: Ad Growth Forecasts 'Too Optimistic'

In a recent Media Life poll on anticipated media spending in 2006, media buyers and planners expressed the most concern about magazines. A clear majority, 61.8 percent, said ad page growth forecasts for 2006 have been "way too optimistic," Media Life writes (via MediaBuyerPlanner). Only 14.5 percent said magazine ad pages would rebo  [...]
Posted: Thursday, November 17th 2005

Networks: Most DVR Users Skip Ads, but Half Still Pay Heed

In a report issued at this week's press conference held by the six major television networks, executives said digital video recorders actually increase the viewership of major network programs, reports CNET (via Me  [...]
Posted: Thursday, November 17th 2005

Army Again Extends Burnett Contract

Once again, the U.S. Army plans to extend its contract with Publicis Groupe's Leo Burnett, this time through next March, after having extended it (for a second time) in July until December, reports Adweek. According to an A  [...]
Posted: Monday, September 19th 2005

Senator Targets Nielsen, Wants to Regulate Ratings

Murdoch, victim of discrimation Apparently unhappy with the lighter touch of the invisible hand of self-regulating markets, Senator Conrad Burns, Republican of Montana, last week announced a more heavy-handed approach, vowing to make the federal government an arbiter of media ratings,   [...]
Posted: Monday, August 1st 2005

A Crack in the Dam: TV Upfront Sees Break in Prices

Like the oneover the Dniepr For years buyers swore annually that they weren't going to get taken to the cleaners in the network TV upfront buying process. And each year, those same buyers - who promised not to reward the lowered value of broadcast TV with more ad dollars - stuffed both price and budget increases into the pockets of the   [...]
Posted: Monday, June 6th 2005

Germans Ally with French to Counter Google Print Hegemony

To counter Google Print, the search giant's project to digitize and offer free, searchable versions of major university library collections in the United States, a task force of the German book trade association Boersenverein is organizing its own digital indexing project, Volltextsuche Online, reports the International Herald Tribune  [...]
Posted: Monday, June 6th 2005

Aegis Claims Doubling of Online Revs

Aegis, the giant media company that stepped back last year from wild claims that half of online media buying would be digital by 2007, now reports (via Adverblog) that its online revenues have about doubled from $100 million per year to $200 million. Aegis attributes the rise to a shift in both audience and media buying choices, a  [...]
Posted: Thursday, May 26th 2005

Podcasting Seen as Agent of Media Change, Market Pollution

Perhaps not surprisingly, the most begrudgingly positive thing that Wall Street has to say about podcasting is that it might at least hurt the market for online audio purveyor Audible.com. Podcasts, the bloggish audio downloads put into syndication feeds that have proved wildly more popular among journalists than among listeners. Still more positive on podcasts are the traditional broadcast firms who now hold out ho  [...]
Posted: Thursday, May 26th 2005

Pew: Blogs Weren't as Influential as Some Supposed

Click to enlargeA new Pew study done together with BuzzMetrics fa  [...]
Posted: Monday, May 16th 2005

Denton: Blogs Will Not Change World

Publisher Nick Denton of Gawker Media, a network of blogs, is a pragmatic sort, not one given to idealistic fervor about the revolutionary impact of blogs: "Give me a break" is his take, according to a New York Times feature. "There are too many people looking at blogs as being some magic bullet for every company's marketing problem, and they're not. It's Internet media. It's just the latest iteration of Internet med  [...]
Posted: Monday, May 9th 2005

Viewers Typically Don't Skip VOD Ads

ErinMedia's Frank Foster indicated that Tivo owners and others who use video on demand do not generally skip commercials. In fact commercial viewing in fast-forwardable content was only about 10 percent less than viewing in the plain old here-it-comes content. Foster counted deliberate acts of ad avoidance (skipping, or channel changing), but didn't take into account events that might not indicate ad avoi  [...]
Posted: Tuesday, May 3rd 2005

Infinity Inflicts Podcast Channel on AM Dial

If a blogger were topodcast in a forest...Podcasting, the internet equivalent of public access radio, will get a big boost in prominence in mid-May, when Infinity Broadcasting will launch an all podcast radio station. Tha  [...]
Posted: Thursday, April 28th 2005

Army: Never Mind... $200MM Review on Again

AdWeek reports that the U.S. Army is relaunching its $200 million account review - having decided, after a six-month delay, to cancel it last week; but it's not clear whether any of the original finalists would want to sign up again. AdWeek quotes  [...]
Posted: Tuesday, April 26th 2005

Cookie Death Small Potatoes, More Product of Spyware Measures

"It's sensationalism, and I think it's going to be a tempest in a teapot." That's what Matthew Roche, Founder and CEO of testing and optimization firm Offermatica, says about the uproar surrounding the Jupiter Research cookie report. Even before aQuantive�s Atlas Institute poked holes in this data (by showing that the self-reported data diverged greatly from real-  [...]
Posted: Tuesday, April 19th 2005

Atlas: Cookie Deletion Figures Exaggerated Wildly by Self-Reported Data

Click to enlargeaQuantive's Atlas Institute reports that the obituaries for the common cookie   [...]
Posted: Tuesday, April 19th 2005

News Corp Continues Tilt Against Nielsen's New Measurements

Rupert Murdoch,discrimation victimNews Corp. said it intends to ratchet up its lobbying efforts against Nielsen's local people meters, media measurement systems that more accurately measure individ  [...]
Posted: Tuesday, April 12th 2005

Google Responds to French Fears of Digitized Library

In an otherwise completely derivative piece, The New York Times managed to eke out a response from Google on the ginning up of nationalist pique at the idea that the "Anglo" Google might become the arbiter of what gets published in its massive Google Print project. Said a European G  [...]
Posted: Tuesday, April 12th 2005

New Tool Searches for Brand Use, Infringement in Search Ads

OneUpWeb launched a tool designed to monitor brands' trademarks employed on search engines. Added as part of the firm's ROI Trax software, the application ferrets out uses of trademarks and takes screenshots when found. OneUpWeb distinguishes from among three primary forms of competitive brand use. Using another brand as a keyword trigger has been controversial, but likely does not fall afoul of trademark protections, as it does not tend to create consumer confusion. Using someone else's brand i  [...]
Posted: Thursday, March 31st 2005

Gallup: Blog Reading Not the Norm

A new Gallup poll sponsored by traditional news organizations CNN and USA Today showed that a majority of Americans said they were "not at all familiar" with blogs. Readership is narrow, concentrating on the younger demographics. The highest readership rate was among 18- to 29-year-olds. That group had 21 percent indicating they read blogs at least monthly. 19 percent did so less than monthly. 59 percent said they never read blogs.   [...]
Posted: Thursday, March 24th 2005