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Top News: Advertise In Pauses | Google Invests in Content | Affluents Spend $224B | Yahoo Headhunter Quits | Agencies Need Digital Officers? | Ongo Paywall Folds | Tumblr Sued on Copyrights

Ad Technology: Microsoft Find a Pro Directory: Getting Help with Your adCenter Campaigns Agency News: Organic Named Digital Agency of   [...]
Posted: Wednesday, May 9th 2012

Users Want Ease of Decision More Than Engagement

Surprise! Online buyers don’t necessarily want to “engage” with a favorite brand. And they will switch favorites in a hurry to the brand that makes the buying decision easier. That according to research and advisory services firm Corporate Executive Board (CEB). CEB has found that consumers feel overwhelmed with information and usually want want less of it (including marketing mes  [...]
Posted: Tuesday, May 8th 2012

Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics

Campaigns of Note: Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work CLIO Awards: Best of the 2012 Winners How Beer Companies   [...]
Posted: Monday, May 7th 2012

Smaller Tech Companies Value Blogs Highly for Marketing

At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing. So Percussion found in   [...]
Posted: Tuesday, May 1st 2012

Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest

Ad Technology: Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues Brands: Oscar de la Renta reinvents social commerce via   [...]
Posted: Friday, April 27th 2012

Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows

Ad Technology: Issuu: A Tool for Marketing, Not Just Magazines Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo  [...]
Posted: Thursday, April 26th 2012

Sunset for Company Blogs? Perhaps, But Blogs Still In Demand for Content

It is difficult to believe that anything worth saying can be said in 140 characters or less. A USA Today story observes that a number of U.S. companies, Bank of America included, are abandoning the company blog, in favor of the “nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter.” An interesting turn of events: As of 2008, blogging was seen as the  [...]
Posted: Monday, April 23rd 2012

Industry Buzz & Snippets: 11/3/09

Online Ad Networks: Microsoft and OpenX in deal to boost their online ad businesses. Microsoft vs. Google: clash of the online advertising titans. Microsoft and OpenX to swap refer  [...]
Posted: Tuesday, November 3rd 2009

Microsoft Yanks Support for Family Guy Special

Microsoft is withdrawing its support for a Family Guy show special that will be airing Nov 8 on the Fox network because the computer giant decided that some of the humor is offensive and edgy and does not fit with the brand image it is trying to project, according to ABC News. The 30-minute clip, "Family Guy Presen  [...]
Posted: Tuesday, October 27th 2009

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

ABC: Streaming Vid Viewers Can Swallow More Ads than We Give 'Em

Defying current conventions surrounding advertising on professional streaming video, ABC.com is promoting research that shows online viewers will tolerate popular shows -- like Grey's Anatomy -- with ads from multiple sponsors. At present, TV-to-web shows streamed on sites like ABC.com, Hulu.com, CBS.com or NBC.com are supported by one sponsor, whose ads appear in :15 or :30 breaks throughout the episode. The ads cannot be skipped. Logic follows that if the breaks are short, there is little i  [...]
Posted: Friday, January 30th 2009

Obama Drags In-Game Advertising into Political Arena

Earlier this week, Xbox Live gamer Dragunov765 posted photos of ads for Sen. Barack Obama -- which purportedly appeared in a game called Burnout Paradise -- in a gaming forum called Rooster Teeth. "Early Voting has Begun!" the ads proclaim alongside the image of Obama, his face framed by a halo of light. "VoteforChange.com." Gaming blog GamePolitics   [...]
Posted: Tuesday, October 14th 2008

Mollifying Messages Betray Banks' Attempts to Appear Stable

With the dissolution of investment banks, the falls of Lehman Bros. and Bear Stearns, and the recent absorption of Washington Mutual into JPMorgan Chase, financial service advertisers are doubling-down on ad spend to calm what customers they have left. Last week saw a flurry of marketing activity in the finance space. Banks -- including Fidelity, Charles Schwab, CME Group, T. Rowe Price, Prudential and TIAA-Cref -- refurbished websites, sent soothing emails and purchased ad spa  [...]
Posted: Monday, September 29th 2008

BlackBerry to Remain Top (Corporate) Dog in 3 Years

A survey by J. Gold Associates found that while rivals like iPhone are winning ground in the smartphone sector, BlackBerry will maintain a dominant lead amongst corporate email checkers, reports Silicon Alley Insider. The survey asked 400 companies of varying size which smartphone platforms they support now, and which they plan to support in three years. Result  [...]
Posted: Tuesday, September 23rd 2008

Microsoft Ad Campaign Stirs Wrath of Blogosphere

Crispin Porter + Bogusky, which won Microsoft's $300 million creative account in February, has released its debut ad in an anticipated campaign featuring Jerry Seinfeld. The minute-and-a-half-long spot went live yesterday and depicts Bill Gates and Jerry Seinfeld meeting at a fictional discount store called  [...]
Posted: Friday, September 5th 2008

Yet Another '$300 Million' MSFT Campaign, Press Bites

Microsoft is again claiming to be about to drop $300 million on an ad campaign - this time to rescue its flagging Vista brand. The story has been widely reported, although previous "$300 million" campaigns from Microsoft later turned out to be much smaller efforts. Launches of MSN, Microsoft's search engine,   [...]
Posted: Friday, August 22nd 2008

SEM is Great for Brands, Says the Company that Stands to Profit Most from It

According to a recent, rather self-serving study, search marketing is an excellent brand-building tool for consumer packaged goods advertisers, according to Google (via MediaPost). The study was called "Brand Value of Search." 2400 survey respondents were exposed to a generic search term like "drinks or make-up." Then they were asked to take a brand survey which measured aided brand awareness, u  [...]
Posted: Friday, July 18th 2008

'Mad Men' Hit Runway, Purchases Include Free DVD

Designer Michael Kors launched a fashion line inspired by AMC's Mad Men, a show about a fictional ad agency in the '60s. Purchases of over $350 will come with a Mad Men season 1 DVD, which was released this month. Harking back to the come-hither conservatism associated with nostalgic '60s office style, the clothing line is "body-consciously sexy without being overtly sexual," said costum  [...]
Posted: Monday, July 7th 2008

edo Baits Millennials with Prepaid 'P2P' Cash Card

Today edo Interactive launched the Facecard Prepaid MasterCard, a cash card targeted directly to Millennials -- youth aged 16-27. The Facecard serves both as charge card and online payment platform. Users can access accounts from social networks and use it as a gift registry, gift exchange or P2P payment system. In st  [...]
Posted: Wednesday, July 2nd 2008

'US News & World Report' to Print Bi-Weekly, Go Digital

Ceding to competitors Newsweek and Time, the US News & World Report announced it roll back and publish only every two weeks, reports MediaBuyerPlanner. The company buttressed the change with the launch of the US News Media Group, which reflects "the magazine’s shift to becoming a multi-platform digital publisher." "The creation of US News Media Group is simply a r  [...]
Posted: Wednesday, June 11th 2008