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Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"

Agency News: Target Out Talking to Media Agencies Spark Wins Orbitz Media Account Dell Moves Consumer Advertising to Y&R Best Practices:  [...]
Posted: Friday, May 11th 2012

Smaller Tech Companies Value Blogs Highly for Marketing

At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing. So Percussion found in   [...]
Posted: Tuesday, May 1st 2012

Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows

Ad Technology: Issuu: A Tool for Marketing, Not Just Magazines Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo  [...]
Posted: Thursday, April 26th 2012

Microsoft Research: Target Young Men Online, But Know Their (Changing) Habits

  [...]
Posted: Wednesday, April 25th 2012

Google+ for the Global Audience

Google+ is closer to launching its business profiles - and in what is now hoped to be a uniform, evenly-applied manner - according to a blog post from Christian Oestlien, product manager in charge of ads for the social media platform. The platform has refocused a few priorities and "we expect to have an initial version  [...]
Posted: Friday, July 22nd 2011

Why is Facebook's Growth Stagnating?

The guessing games have begun over the news that Facebook's growth stagnated in June - with privacy fears, market saturation and the dwindling popularity of social games fingered as the culprits. After growing by 7.8 million new active U.S. users in May, Facebook added only 320,800 new users last month. Total number of active U.S. users now stands at 125,000,000, Facebook claims. Saturation? Inside Facebook Gold is   [...]
Posted: Thursday, July 8th 2010

Consumers Follow Facebook Referrals - Except When They Don't

Not only are social fans more likely to buy and recommend brands, but their friends are also likely to follow suit. So says new research from Morpace finds that more than two-thirds of Facebook users would take a Facebook friend’s referral of a product or service seriously enough to consider actually purchasing it. The degree of this finding, though, is impacted by the Facebook user’s racial and ethnic background, the study also found,   [...]
Posted: Thursday, April 15th 2010

Business Intelligence Pros Iffy on SocNet Data

The majority of global business intelligence (BI) practitioners in a recent study expect the use of BI at their organizations grow at a steady pace in 2010, but most are skeptical or unsure about the value of analyzing data obtained from social media sites such as Twitter or Facebook, according to Kognitio and Baseline Consulting, which collaborated on the research. (  [...]
Posted: Friday, January 15th 2010

SocNets Don't Fare Well in Online Video Promotion

The manner in which people decide which show or video clip to watch on either TV or the internet is very similar - with verbal word of mouth (in-person conversations or phone calls) scoring well above social media as a regularly used source, and TV ads and search engines also playing major roles, according to a research report from Knowledge Networks. The report, "How People Use Video Navigation," explores how advancing technology and increasing viewer control are changing expectations about  [...]
Posted: Monday, December 21st 2009

Email v SocNets: Who's Really Winning?

Another report reports on the dwindling popularity of email. A new survey by Prompt Communications, a specialist in digital PR, marketing and social media communications, found that Facebook may be replacing email as the most popular way to stay in touch with friends online. Prompt asked a sample of 300 consumers in Boston to explain how they use social media tools an  [...]
Posted: Thursday, December 17th 2009

SMBs Marketing Online: Yes or No?

Recent news coverage suggests that a growing number of small and medium-sized businesses (SMBs) are flocking to sites such as Facebook and MySpace to market their products and services.  But how profitable they find these networks - and the actual number of firms actually embracing social media - is still up for discussion.   Unfortunately, two recent studies on SMB adoption of social media marketing do little to clear up this confusion. A recent online survey by Internet2Go a  [...]
Posted: Wednesday, October 21st 2009

Generic Domain Names in Ads Outperform Non-Generic

Generic website names with descriptive words of products and services deliver significantly higher click-through rates (CTRs) and overall clicks than those with non-generic domain names, according to a UK study conducted by MemorableDomains.co.uk, MarketingCharts   [...]
Posted: Tuesday, May 5th 2009

Motivated by Knowledge, Users Tweet Nearly 3 Hours Per Day

Though recent media accounts suggest that some Twitter users jumped on the microblogging bandwagon to make friends, find new-business leads or feed their egos by racking up high numbers of followers, a recent survey from MarketingProfs, LLC finds that a larger number of tweeters are doing it because they want to learn new things and get information quickly, MarketingCharts   [...]
Posted: Monday, April 27th 2009

51% of Americans Don't Use Twitter, MySpace, Facebook

Recent high-profile media coverage suggests a large percentage of the US population participates in online social networking and microblogging, but over half of Americans (51%) do not use Twitter or participate in either of the two largest social networking sites - MySpace and Facebook - according to (  [...]
Posted: Tuesday, April 21st 2009

Study: Click-Through Rates Lower Than Expected

A study by Penn State University reports a lower click-through rate across major search sites than formerly assumed, reports Search Engine Land. Jim Jansen of Penn State and Amanda Spink from Queensland University of Technology studied the rate of ad click-throughs on Dogpile.com, a meta-search engine that combines the search results from larger search engines such as Yahoo!, Google,   [...]
Posted: Friday, February 27th 2009

Ipsos: Hispanics Engage Online 'Often in Higher Numbers' than Average

US-based Hispanics are online in significant numbers. They are also taking full advantage of the internet as a primary tool for finding and contributing information, researching and making purchases, being entertained, and networking with others, according to recent research from Ipsos (v  [...]
Posted: Wednesday, February 4th 2009

ABC: Streaming Vid Viewers Can Swallow More Ads than We Give 'Em

Defying current conventions surrounding advertising on professional streaming video, ABC.com is promoting research that shows online viewers will tolerate popular shows -- like Grey's Anatomy -- with ads from multiple sponsors. At present, TV-to-web shows streamed on sites like ABC.com, Hulu.com, CBS.com or NBC.com are supported by one sponsor, whose ads appear in :15 or :30 breaks throughout the episode. The ads cannot be skipped. Logic follows that if the breaks are short, there is little i  [...]
Posted: Friday, January 30th 2009

SocNet Ads Less Effective than Others

US online consumers that use social networking services (SNS) like MySpace and Facebook are less receptive to SNS ads overall, click less on SNS ads (57%) than they do on other forms of web advertising (79%), and make fewer purchases as a result, according to a study from IDC (via Market  [...]
Posted: Tuesday, December 16th 2008

Consumer Shopping Backlash Could Reverse 'Misery Effect'

Bored with bad news, consumers may crack their wallets open this holiday. Holiday rituals are more important this year as they take comfort with friends and family, according to research by IRI, reports Retailer Daily. Moreover, consumers say they plan to make be  [...]
Posted: Friday, November 21st 2008

Overlays 'Compelling and Engaging' -- but Best Combined with Banners

In a webinar yesterday, Google and MediaVest discussed the effectiveness of overlay advertising in online videos. Research from Nielsen-owned NeuroFocus, a neuroscience lab focused on advertising research, buttressed their report. Last May, NeuroFocus tracked the reactions of 40 people to YouTube's InVideo overlay and banner ads. (Ads were provided by MediaVest clients.) Brainwave activity, focus of eyes and skin response helped gauge how ads impacted viewers. Other criteria -- attention  [...]
Posted: Friday, October 24th 2008