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Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis

Ad Technology: Sense Networks Releases New Predictive Mobile Ad Targeting Services Facebook Premium Ads Get Self-Service Availability  Facebook 'plotting ad-tracking system'  [...]
Posted: Thursday, May 24th 2012

Top News: MillerCoors Severs DraftFCB | Fuse DM, Video | "Twitter Pro?" | Weather.com SoMe Alerts | Spotify Arrives on iPad

Ad Technology: Google Inside adSense Blog: Introducing Redesigned Payments Pages Agencies: MillerCoors Shakes Up Shops, Cuts Ties With DraftFCB Business Strategies: 12 Reasons to   [...]
Posted: Wednesday, May 2nd 2012

Industry Buzz & Snippets: 11/09/09

Media Strategies: Murdoch will likely remove sites from Google's index. Social Media: Which ad networks did Facebook shut down? Panel advice: Take deliberate approach to social medi  [...]
Posted: Monday, November 9th 2009

Industry Buzz & Snippets: 11/3/09

Online Ad Networks: Microsoft and OpenX in deal to boost their online ad businesses. Microsoft vs. Google: clash of the online advertising titans. Microsoft and OpenX to swap refer  [...]
Posted: Tuesday, November 3rd 2009

Newsday to Charge Online Readers; Fee Debate Rages On

The debate over whether news outlets should charge for online content is ratcheting up another notch as yet another newspaper has decided to plunge ahead, despite continuing and widespread industry debate over whether such a model will work in today's "everything is free" online information space. The New York newspaper Newsday announced plans to start charging most of its online readers next week - a move tha  [...]
Posted: Friday, October 23rd 2009

SMBs Marketing Online: Yes or No?

Recent news coverage suggests that a growing number of small and medium-sized businesses (SMBs) are flocking to sites such as Facebook and MySpace to market their products and services.  But how profitable they find these networks - and the actual number of firms actually embracing social media - is still up for discussion.   Unfortunately, two recent studies on SMB adoption of social media marketing do little to clear up this confusion. A recent online survey by Internet2Go a  [...]
Posted: Wednesday, October 21st 2009

Twitter Profiles Allegedly Suffer from PageRank Change

Google updated PageRank, the algorithm by which it ranks the importance of pages online. As a direct result of the update, Twitter profile pages have suffered a fall in PageRank merit, according to The Next Web. So Web, Blogger's own blog, noted that the profile for Twitter's co-founder E  [...]
Posted: Friday, May 29th 2009

Silicon Valley Execs Craft Plan to Buy YHOO - With MSFT Money

A group of well-known -- but unnamed -- Silicon Valley executives and investment bankers are brokering a deal to take over Yahoo, TechCrunch claims. The investors are expected to offer $20 billion for the struggling internet company, a 20% premium on its $13-per-share value -- less than half the original price Microsoft   [...]
Posted: Friday, January 9th 2009

YHOO Stakeholder Appeals to MSFT on Bended Knee

Yesterday a Yahoo investor proposed that the company sell to Microsoft for $22 per share, a 74 percent premium on its stock price, which sat parked at $12.65 as of market close yesterday. The attempt to slick Microsoft's appetite is a stroke of irony, given the companies' recent history. The software giant tried in February to purchase its rival for $44.6 billion, amounting at the time to to $31 p  [...]
Posted: Monday, October 13th 2008

Yahoo/Google Fact Site Assuages Concerns About Sponsored Ad Liaison

Google has launched Yahoo/Google Facts, an informational site that provides users with detailed information about its sponsored search ad liaison with Yahoo. Dismissing a SearchIgnite study that claims the relationship could in  [...]
Posted: Friday, September 26th 2008

Millennials Prefer Social Networking to Internet Porn

Social networking sites are increasingly eclipsing pornography consumption over the 'net -- and underscoring a shift in how people communicate, according to Reuters, drawing from the research of author and GM Bill Tancer of global research at Hitwise. For his book Click: What Millions of People are Doing Online and Why It Matters, Tancer analyzed data for 10 million web users. He posits that internet sea  [...]
Posted: Wednesday, September 17th 2008

Yandex to Debut IPO in '08 After All

Last week Profy reported that Russian search site Yandex planned to hold off its $2 billion NASDAQ IPO until 2009. Roem.ru, another Russian news site, declares that announcement did not come from Yandex; it was only a market forecast by financial firm Finam, Quintura reports. Yand  [...]
Posted: Wednesday, September 3rd 2008

Ex-Googlers Debut Cuil, An(other) Anti-Google

A mutiny of ex-Google employees, and one from IBM, launched Cuil ("cool"), a search engine whose name comes from the Gaelic word for "knowledge" and "hazel," reports the BBC. Founders include ex-Googlers Anna Patterson, Russell Power and Louis Monier; as well as Tom Patterson, who worked on search and storage technologies for IBM. Cuil bears some similarities to its rival. The homepage is sparin  [...]
Posted: Monday, July 28th 2008

SEM is Great for Brands, Says the Company that Stands to Profit Most from It

According to a recent, rather self-serving study, search marketing is an excellent brand-building tool for consumer packaged goods advertisers, according to Google (via MediaPost). The study was called "Brand Value of Search." 2400 survey respondents were exposed to a generic search term like "drinks or make-up." Then they were asked to take a brand survey which measured aided brand awareness, u  [...]
Posted: Friday, July 18th 2008

Yahoo Says No to Search Buyout, Restructuring Proposal by Microsoft, Icahn

Yahoo has rejected yet another offer from both Microsoft and Carl Icahn. On Friday, Microsoft offered to buy its search business if CEO Jerry Yang and his board were replaced by Carl Icahn and directors of his choice. Yahoo Chairman Roy Bostock called the proposal an "odd and opportunistic alliance" between Microsoft and Icahn. "We will not be bludgeoned into a transaction that is not in the best interes  [...]
Posted: Monday, July 14th 2008

Microsoft Makes it Clear: Yahoo Didn't Dump 'Em for the Shareholders' Sake

At the Cannes International Advertising Festival this week, Microsoft exec Kevin Johnson called Yahoo's search deal with Google anti-competitive and bad for advertisers. But advertisers already knew the latter, and -- judging from unearthed documents dating months before the Yahoo/Google liaison -- apparently Yahoo has   [...]
Posted: Monday, June 23rd 2008

Ask Puts Promotional Guns Behind Privacy Policy

Ask.com wrote an open letter to privacy advocates and the California Attorney General's office, toting a more prominent "Privacy" link on its website. From the letter: As of today, Ask.com has added a [prominently placed] direct link to our privacy policy ... right on our homepage. It is only one of four non-search related weblinks ... We’ve also made sure that the "Priv  [...]
Posted: Thursday, June 19th 2008

SEL: Google is a Habit, Not the Rule

Search Engine Land has published an article exploring the subconscious side of search. "The habitual choice of a search engine is one area where the illusion of conscious will is at play," it writes. According to Search Engine Land, a competitive search engine is able to simplify both querying a topic and scanning a page. These actions that take seconds before a user ultimately clicks on a site. The article also argues   [...]
Posted: Friday, May 30th 2008

Google Defends Prospective Yahoo Deal

While no deal has yet been signed, Google is defending its potential partnership with Yahoo against premature detractors, reports The New York Times. The proposed Yahoo/Google relationship would enable AdWords advertisers to buy sponsored positions on Yahoo Search. Yahoo sponsored search listings are currently sold v  [...]
Posted: Friday, May 23rd 2008

Microsoft Creeps Up Facebook's Skirt; Yahoo Suitors Drop Like Flies

A source for the Wall Street Journal claims Microsoft has asked Facebook whether it is interested in selling. Last year, Microsoft purchased 1.6 percent of Facebook for $240 million. Microsoft's investment bankers allegedly approached the social networking site around the time the company decide  [...]
Posted: Friday, May 9th 2008