Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 120 | 155 |
| » ad pricing | 18 | 257 |
| » ad selling | 40 | 235 |
| » ad targeting | 67 | 208 |
| » ad technologies & vendors | 75 | 200 |
| » advertainment | 19 | 256 |
| » affiliate marketing | 2 | 273 |
| » agencies & ad departments | 27 | 248 |
| » alternative marketing | 46 | 229 |
| » Asia/Pacific | 8 | 267 |
| » automotive | 10 | 265 |
| » b2b | 9 | 266 |
| » best practices | 41 | 234 |
| » Big Picture | 4 | 271 |
| » biz buzz | 102 | 173 |
| » branding | 44 | 231 |
| » broadband | 29 | 246 |
| » campaigns & creatives of note | 42 | 233 |
| » case studies | 7 | 268 |
| » co-op marketing & partnerships | 17 | 258 |
| » computers & tech | 35 | 240 |
| » consumer packaged goods | 17 | 258 |
| » CRM | 1 | 274 |
| » cross media | 35 | 240 |
| » demographics | 27 | 248 |
| » direct marketing | 15 | 260 |
| » domain names | 41 | 234 |
| » e-commerce | 27 | 248 |
| » email marketing | 17 | 258 |
| » entertainment | 55 | 220 |
| » Europe | 20 | 255 |
| » events | 5 | 270 |
| » finance | 14 | 261 |
| » global | 7 | 268 |
| » healthcare | 4 | 271 |
| » How-to | 4 | 271 |
| » I-PR & business communications | 7 | 268 |
| » Insider News | 1 | 274 |
| » instant messaging marketing | 5 | 270 |
| » interviews | 1 | 274 |
| » intrusive formats | 22 | 253 |
| » Latin America | 2 | 273 |
| » legal, government & regulation | 57 | 218 |
| » loyalty & retention | 18 | 257 |
| » major account moves | 12 | 263 |
| » major players news | 106 | 169 |
| » measurement & analytics | 39 | 236 |
| » media convergence | 34 | 241 |
| » minorities | 3 | 272 |
| » mobile marketing | 25 | 250 |
| » multi-channel marketing | 4 | 271 |
| » new and improved | 14 | 261 |
| » nonsense & parodies | 23 | 252 |
| » online ad market | 101 | 174 |
| » pearls of wisdom | 30 | 245 |
| » people | 47 | 228 |
| » personalization | 12 | 263 |
| » political parties & organizations | 18 | 257 |
| » privacy | 24 | 251 |
| » promotions | 10 | 265 |
| » publishing | 62 | 213 |
| » real estate | 3 | 272 |
| » research & stats | 87 | 188 |
| » rich media | 28 | 247 |
| » search engine marketing | 54 | 221 |
| » seniors | 1 | 274 |
| » sex sells | 2 | 273 |
| » signs of doom | 42 | 233 |
| » signs of recovery | 11 | 264 |
| » signs of what's to come | 101 | 174 |
| » small business | 3 | 272 |
| » spam & anti-spam | 15 | 260 |
| » Spanish-speaking | 2 | 273 |
| » syndication & RSS | 5 | 270 |
| » technical innovation | 32 | 243 |
| » telecom | 14 | 261 |
| » text ads | 20 | 255 |
| » tools & software | 52 | 223 |
| » top stories | 53 | 222 |
| » travel | 2 | 273 |
| » user experience | 79 | 196 |
| » viral marketing & social media | 47 | 228 |
| » weblog marketing | 24 | 251 |
| » women | 7 | 268 |
| » worst practices | 65 | 210 |
| » Youth | 21 | 254 |
Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri
Business Strategies:
Apple designer 'winces' over some past product choices
Campaigns of Note:
LG Electronics USA Debuts 'Only LG' Ad Campaign
Customer Experience:
Three Myths abou [...]
Posted: Friday, May 25th 2012
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
Users Want Ease of Decision More Than Engagement
Surprise! Online buyers don’t necessarily want to “engage†with a favorite brand. And they will switch favorites in a hurry to the brand that makes the buying decision easier. That according to research and advisory services firm Corporate Executive Board (CEB). CEB has found that consumers feel overwhelmed with information and usually want want less of it (including marketing mes [...]
Posted: Tuesday, May 8th 2012
LinkedIn Sticks To Business, And That's Good For Marketers
The newly ad-friendly LinkedIn is poised to become “The strongest social media network for professionals,†according to analysts at Frost & Sullivan, and despite the buzz about young-turk competitors. LinkedIn last week further cemented its go-to position for professionals by acquiring professional content sharing platform SlideShare for $119 million in cash and stock.
LinkedIn shares have more than doubled since its initial public offering (IPA) in May 2011, and the network cl [...]
Posted: Tuesday, May 8th 2012
Smaller Tech Companies Value Blogs Highly for Marketing
At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing.
So Percussion found in [...]
Posted: Tuesday, May 1st 2012
Research: Do We Need A "Pay-per-Hover" Ad Model?
Perhaps “cost per hover†or “pay-per-hover†will become new metrics. comScore and Pretarget, the intent targeting company, have released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.
It will [...]
Posted: Thursday, April 26th 2012
Microsoft Research: Target Young Men Online, But Know Their (Changing) Habits
[...]
Posted: Wednesday, April 25th 2012
"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself
Just what is an “organic†strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough.
Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an †[...]
Posted: Tuesday, April 24th 2012
Is Age More A Factor Than Gender In Social Media Habits?
Facebook alone enjoys broad adoption across age groups and genders, reports Netpop research. As MarketingProfs described the findings, “Other social media sites do not have such ubiquitous appeal."
Using women as an example, Facebook's penetration is about 90% among socially-networked adult Americans, and about 92% for networked women aged 18-34; and 35+. But YouTube is far mo [...]
Posted: Tuesday, April 24th 2012
Google+ for the Global Audience
Google+ is closer to launching its business profiles - and in what is now hoped to be a uniform, evenly-applied manner - according to a blog post from Christian Oestlien, product manager in charge of ads for the social media platform. The platform has refocused a few priorities and "we expect to have an initial version [...]
Posted: Friday, July 22nd 2011
Facebook Places Tweak Perfect for Brands Like Applebee's. Next Up: Companies That Haven't Signed On Yet
Earlier this month Inside Facebook reported that Facebook is launching a limited private beta of tools that will provide a new parent-child management structur [...]
Posted: Friday, July 22nd 2011
Why is Facebook's Growth Stagnating?
The guessing games have begun over the news that Facebook's growth stagnated in June - with privacy fears, market saturation and the dwindling popularity of social games fingered as the culprits.
After growing by 7.8 million new active U.S. users in May, Facebook added only 320,800 new users last month. Total number of active U.S. users now stands at 125,000,000, Facebook claims.
Saturation?
Inside Facebook Gold is [...]
Posted: Thursday, July 8th 2010
Consumers Follow Facebook Referrals - Except When They Don't
Not only are social fans more likely to buy and recommend brands, but their friends are also likely to follow suit. So says new research from Morpace finds that more than two-thirds of Facebook users would take a Facebook friend’s referral of a product or service seriously enough to consider actually purchasing it.
The degree of this finding, though, is impacted by the Facebook user’s racial and ethnic background, the study also found, [...]
Posted: Thursday, April 15th 2010
Industry Buzz & News: 4/08/10
Online Ad Market:
Online ads show signs of a pickup.
Ad Technologies:
Apple's iPhone software may include support for mobile ads.
Keeping commercial [...]
Posted: Thursday, April 8th 2010
Business Intelligence Pros Iffy on SocNet Data
The majority of global business intelligence (BI) practitioners in a recent study expect the use of BI at their organizations grow at a steady pace in 2010, but most are skeptical or unsure about the value of analyzing data obtained from social media sites such as Twitter or Facebook, according to Kognitio and Baseline Consulting, which collaborated on the research. ( [...]
Posted: Friday, January 15th 2010
E-readers, Tablets Not Likely To Save Newspapers
Some industry watchers had predicted that e-readers just might save the newspaper industry - but that has yet to happen, despite the fact that e-reader sales are soaring, reports MediaBuyerPlanner.
About six million e-reader devices - including Amazon’s Kindle, Sony’s e-reader, Barnes & Noble's Nook, and Conde Nast’s Skiff - will be sold this year, Forrester predicts ( [...]
Posted: Thursday, January 7th 2010
SocNets Don't Fare Well in Online Video Promotion
The manner in which people decide which show or video clip to watch on either TV or the internet is very similar - with verbal word of mouth (in-person conversations or phone calls) scoring well above social media as a regularly used source, and TV ads and search engines also playing major roles, according to a research report from Knowledge Networks.
The report, "How People Use Video Navigation," explores how advancing technology and increasing viewer control are changing expectations about [...]
Posted: Monday, December 21st 2009
Email v SocNets: Who's Really Winning?
Another report reports on the dwindling popularity of email. A new survey by Prompt Communications, a specialist in digital PR, marketing and social media communications, found that Facebook may be replacing email as the most popular way to stay in touch with friends online.
Prompt asked a sample of 300 consumers in Boston to explain how they use social media tools an [...]
Posted: Thursday, December 17th 2009
E-Readers Grow with New Formats
New digital formats that want to compete with the nascent e-reader device are raising questions about its long term viability.
The success of the Amazon's Kindle, along with the subsequent entrance of Barnes & Noble's Nook, and Sony's Digital Reader, at first seemed to have established the format for this particular space. Namely it would be a single-screen device upon which consumers downloaded books and magazine and newspapers from a single content provider - much like the Apple-iTunes mode [...]
Posted: Monday, December 7th 2009
DARPA Balloon Hunt Will Yield Crowdsourcing Insights
In an effort to explore the roles the internet and social networking play when solving broad-scope, time-critical problems, the Defense Advanced Research Projects Agency (DARPA) is challenging groups of Americans to locate 10 moored, eight-foot red weather balloons at 10 fixed locations in the continental US.
Such research could build upon the emerging concept of crowdsourcing, which is already fueling a growing number online business and mar [...]
Posted: Wednesday, December 2nd 2009