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Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri

Business Strategies: Apple designer 'winces' over some past product choices Campaigns of Note: LG Electronics USA Debuts 'Only LG' Ad Campaign Customer Experience: Three Myths abou  [...]
Posted: Friday, May 25th 2012

Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform

Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service. AllThingsD’s Peter Kafka describ  [...]
Posted: Monday, May 14th 2012

Users Want Ease of Decision More Than Engagement

Surprise! Online buyers don’t necessarily want to “engage” with a favorite brand. And they will switch favorites in a hurry to the brand that makes the buying decision easier. That according to research and advisory services firm Corporate Executive Board (CEB). CEB has found that consumers feel overwhelmed with information and usually want want less of it (including marketing mes  [...]
Posted: Tuesday, May 8th 2012

LinkedIn Sticks To Business, And That's Good For Marketers

The newly ad-friendly LinkedIn is poised to become “The strongest social media network for professionals,” according to analysts at Frost & Sullivan, and despite the buzz about young-turk competitors. LinkedIn last week further cemented its go-to position for professionals by acquiring professional content sharing platform SlideShare for $119 million in cash and stock. LinkedIn shares have more than doubled since its initial public offering (IPA) in May 2011, and the network cl  [...]
Posted: Tuesday, May 8th 2012

Brand Building: YouTube Wants (Increasingly Deserves) Your Marketing Bucks

"Play Means Business," enthuses YouTube. On Friday the company announced an updated Advertise on YouTube Brand Channel. "Think of it as a single destination for all of YouTube’s brand building resources," the company describ  [...]
Posted: Monday, May 7th 2012

Smaller Tech Companies Value Blogs Highly for Marketing

At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing. So Percussion found in   [...]
Posted: Tuesday, May 1st 2012

Research: Do We Need A "Pay-per-Hover" Ad Model?

Perhaps “cost per hover” or “pay-per-hover” will become new metrics. comScore and Pretarget, the intent targeting company, have released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions. It will  [...]
Posted: Thursday, April 26th 2012

"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself

Just what is an “organic” strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough. Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an † [...]
Posted: Tuesday, April 24th 2012

Sunset for Company Blogs? Perhaps, But Blogs Still In Demand for Content

It is difficult to believe that anything worth saying can be said in 140 characters or less. A USA Today story observes that a number of U.S. companies, Bank of America included, are abandoning the company blog, in favor of the “nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter.” An interesting turn of events: As of 2008, blogging was seen as the  [...]
Posted: Monday, April 23rd 2012

Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers

Ad Technology: CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution ChaCha Partners With Adometry   [...]
Posted: Tuesday, April 17th 2012

Google+ for the Global Audience

Google+ is closer to launching its business profiles - and in what is now hoped to be a uniform, evenly-applied manner - according to a blog post from Christian Oestlien, product manager in charge of ads for the social media platform. The platform has refocused a few priorities and "we expect to have an initial version  [...]
Posted: Friday, July 22nd 2011

Business Intelligence Pros Iffy on SocNet Data

The majority of global business intelligence (BI) practitioners in a recent study expect the use of BI at their organizations grow at a steady pace in 2010, but most are skeptical or unsure about the value of analyzing data obtained from social media sites such as Twitter or Facebook, according to Kognitio and Baseline Consulting, which collaborated on the research. (  [...]
Posted: Friday, January 15th 2010

E-readers, Tablets Not Likely To Save Newspapers

Some industry watchers had predicted that e-readers just might save the newspaper industry - but that has yet to happen, despite the fact that e-reader sales are soaring, reports MediaBuyerPlanner. About six million e-reader devices - including Amazon’s Kindle, Sony’s e-reader, Barnes & Noble's Nook, and Conde Nast’s Skiff - will be sold this year, Forrester predicts (  [...]
Posted: Thursday, January 7th 2010

SocNets Don't Fare Well in Online Video Promotion

The manner in which people decide which show or video clip to watch on either TV or the internet is very similar - with verbal word of mouth (in-person conversations or phone calls) scoring well above social media as a regularly used source, and TV ads and search engines also playing major roles, according to a research report from Knowledge Networks. The report, "How People Use Video Navigation," explores how advancing technology and increasing viewer control are changing expectations about  [...]
Posted: Monday, December 21st 2009

Email v SocNets: Who's Really Winning?

Another report reports on the dwindling popularity of email. A new survey by Prompt Communications, a specialist in digital PR, marketing and social media communications, found that Facebook may be replacing email as the most popular way to stay in touch with friends online. Prompt asked a sample of 300 consumers in Boston to explain how they use social media tools an  [...]
Posted: Thursday, December 17th 2009

E-Readers Grow with New Formats

New digital formats that want to compete with the nascent e-reader device are raising questions about its long term viability. The success of the Amazon's Kindle, along with the subsequent entrance of Barnes & Noble's Nook, and Sony's Digital Reader, at first seemed to have established the format for this particular space. Namely it would be a single-screen device upon which consumers downloaded books and magazine and newspapers from a single content provider - much like the Apple-iTunes mode  [...]
Posted: Monday, December 7th 2009

DARPA Balloon Hunt Will Yield Crowdsourcing Insights

In an effort to  explore the roles the internet and social networking play when solving broad-scope, time-critical problems, the Defense Advanced Research Projects Agency (DARPA) is challenging groups of Americans to locate 10 moored, eight-foot red weather balloons at 10 fixed locations in the continental US. Such research could build upon the emerging concept of crowdsourcing, which is already fueling a growing number online business and mar  [...]
Posted: Wednesday, December 2nd 2009

Black Friday Survival Guide for Online Shoppers

Cyber Monday is often cast as the online version of Black Friday. Increasingly, though, the same rock-bottom bargains found in the stores on the day after Thanksgiving are also making their way online - on Black Friday. While online shoppers don’t have to worry about the stress of navigating packed malls and sometimes aggressive shopping mobs, Black Friday is no ordinary online shopping day, and consumers should plan accordingly as they digest their Thanksgiving Day meal. Monitor  [...]
Posted: Friday, November 27th 2009

Firms Poised to Pounce on Paid News

Though the majority of online news can still be accessed for free, a new crop of companies is springing up and preparing for the day when readers will have to pay for online content. Though pay-for-access may seem far off in a world where most news can still be found gratis, the experiment to migrate to paid content - pushed most famously by News Corp. CEO Rupert Murdoch - is clearly under way.   [...]
Posted: Thursday, November 19th 2009

Email Not Dead, Council Says

Reports about the demise of email are greatly exaggerated, according to the Email Experience Council, which issued a strong rebuttal to a recent Wall Street Journal article proclaiming that social media is now the major online communications medium. "Ironically, that story quickly became the most emailed story on the Wall Street Jour  [...]
Posted: Thursday, November 12th 2009