Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 120 | 175 |
| » ad pricing | 18 | 277 |
| » ad selling | 40 | 255 |
| » ad targeting | 67 | 228 |
| » advertainment | 19 | 276 |
| » affiliate marketing | 2 | 293 |
| » agencies & ad departments | 27 | 268 |
| » alternative marketing | 46 | 249 |
| » Asia/Pacific | 8 | 287 |
| » automotive | 10 | 285 |
| » b2b | 9 | 286 |
| » best practices | 41 | 254 |
| » Big Picture | 4 | 291 |
| » biz buzz | 102 | 193 |
| » branding | 44 | 251 |
| » broadband | 29 | 266 |
| » campaigns & creatives of note | 42 | 253 |
| » case studies | 7 | 288 |
| » co-op marketing & partnerships | 17 | 278 |
| » computers & tech | 35 | 260 |
| » consumer packaged goods | 17 | 278 |
| » CRM | 1 | 294 |
| » cross media | 35 | 260 |
| » demographics | 27 | 268 |
| » direct marketing | 15 | 280 |
| » domain names | 41 | 254 |
| » e-commerce | 27 | 268 |
| » email marketing | 17 | 278 |
| » entertainment | 55 | 240 |
| » Europe | 20 | 275 |
| » events | 5 | 290 |
| » finance | 14 | 281 |
| » global | 7 | 288 |
| » healthcare | 4 | 291 |
| » How-to | 4 | 291 |
| » I-PR & business communications | 7 | 288 |
| » Insider News | 1 | 294 |
| » instant messaging marketing | 5 | 290 |
| » interviews | 1 | 294 |
| » intrusive formats | 22 | 273 |
| » Latin America | 2 | 293 |
| » legal, government & regulation | 57 | 238 |
| » loyalty & retention | 18 | 277 |
| » major account moves | 12 | 283 |
| » major brands | 95 | 200 |
| » major players news | 106 | 189 |
| » measurement & analytics | 39 | 256 |
| » media convergence | 34 | 261 |
| » minorities | 3 | 292 |
| » mobile marketing | 25 | 270 |
| » multi-channel marketing | 4 | 291 |
| » new and improved | 14 | 281 |
| » nonsense & parodies | 23 | 272 |
| » online ad market | 101 | 194 |
| » pearls of wisdom | 30 | 265 |
| » people | 47 | 248 |
| » personalization | 12 | 283 |
| » political parties & organizations | 18 | 277 |
| » privacy | 24 | 271 |
| » promotions | 10 | 285 |
| » publishing | 62 | 233 |
| » real estate | 3 | 292 |
| » research & stats | 87 | 208 |
| » rich media | 28 | 267 |
| » search engine marketing | 54 | 241 |
| » seniors | 1 | 294 |
| » sex sells | 2 | 293 |
| » signs of doom | 42 | 253 |
| » signs of recovery | 11 | 284 |
| » signs of what's to come | 101 | 194 |
| » small business | 3 | 292 |
| » spam & anti-spam | 15 | 280 |
| » Spanish-speaking | 2 | 293 |
| » syndication & RSS | 5 | 290 |
| » technical innovation | 32 | 263 |
| » telecom | 14 | 281 |
| » text ads | 20 | 275 |
| » tools & software | 52 | 243 |
| » top stories | 53 | 242 |
| » travel | 2 | 293 |
| » user experience | 79 | 216 |
| » viral marketing & social media | 47 | 248 |
| » weblog marketing | 24 | 271 |
| » women | 7 | 288 |
| » worst practices | 65 | 230 |
| » Youth | 21 | 274 |
Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri
Business Strategies:
Apple designer 'winces' over some past product choices
Campaigns of Note:
LG Electronics USA Debuts 'Only LG' Ad Campaign
Customer Experience:
Three Myths abou [...]
Posted: Friday, May 25th 2012
Users Want Ease of Decision More Than Engagement
Surprise! Online buyers don’t necessarily want to “engage†with a favorite brand. And they will switch favorites in a hurry to the brand that makes the buying decision easier. That according to research and advisory services firm Corporate Executive Board (CEB). CEB has found that consumers feel overwhelmed with information and usually want want less of it (including marketing mes [...]
Posted: Tuesday, May 8th 2012
Smaller Tech Companies Value Blogs Highly for Marketing
At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing.
So Percussion found in [...]
Posted: Tuesday, May 1st 2012
Microsoft Research: Target Young Men Online, But Know Their (Changing) Habits
[...]
Posted: Wednesday, April 25th 2012
"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself
Just what is an “organic†strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough.
Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an †[...]
Posted: Tuesday, April 24th 2012
Is Age More A Factor Than Gender In Social Media Habits?
Facebook alone enjoys broad adoption across age groups and genders, reports Netpop research. As MarketingProfs described the findings, “Other social media sites do not have such ubiquitous appeal."
Using women as an example, Facebook's penetration is about 90% among socially-networked adult Americans, and about 92% for networked women aged 18-34; and 35+. But YouTube is far mo [...]
Posted: Tuesday, April 24th 2012
Sunset for Company Blogs? Perhaps, But Blogs Still In Demand for Content
It is difficult to believe that anything worth saying can be said in 140 characters or less.
A USA Today story observes that a number of U.S. companies, Bank of America included, are abandoning the company blog, in favor of the “nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter.â€
An interesting turn of events: As of 2008, blogging was seen as the [...]
Posted: Monday, April 23rd 2012
Google+ for the Global Audience
Google+ is closer to launching its business profiles - and in what is now hoped to be a uniform, evenly-applied manner - according to a blog post from Christian Oestlien, product manager in charge of ads for the social media platform. The platform has refocused a few priorities and "we expect to have an initial version [...]
Posted: Friday, July 22nd 2011
Why is Facebook's Growth Stagnating?
The guessing games have begun over the news that Facebook's growth stagnated in June - with privacy fears, market saturation and the dwindling popularity of social games fingered as the culprits.
After growing by 7.8 million new active U.S. users in May, Facebook added only 320,800 new users last month. Total number of active U.S. users now stands at 125,000,000, Facebook claims.
Saturation?
Inside Facebook Gold is [...]
Posted: Thursday, July 8th 2010
Business Intelligence Pros Iffy on SocNet Data
The majority of global business intelligence (BI) practitioners in a recent study expect the use of BI at their organizations grow at a steady pace in 2010, but most are skeptical or unsure about the value of analyzing data obtained from social media sites such as Twitter or Facebook, according to Kognitio and Baseline Consulting, which collaborated on the research. ( [...]
Posted: Friday, January 15th 2010
E-readers, Tablets Not Likely To Save Newspapers
Some industry watchers had predicted that e-readers just might save the newspaper industry - but that has yet to happen, despite the fact that e-reader sales are soaring, reports MediaBuyerPlanner.
About six million e-reader devices - including Amazon’s Kindle, Sony’s e-reader, Barnes & Noble's Nook, and Conde Nast’s Skiff - will be sold this year, Forrester predicts ( [...]
Posted: Thursday, January 7th 2010
SocNets Don't Fare Well in Online Video Promotion
The manner in which people decide which show or video clip to watch on either TV or the internet is very similar - with verbal word of mouth (in-person conversations or phone calls) scoring well above social media as a regularly used source, and TV ads and search engines also playing major roles, according to a research report from Knowledge Networks.
The report, "How People Use Video Navigation," explores how advancing technology and increasing viewer control are changing expectations about [...]
Posted: Monday, December 21st 2009
Email v SocNets: Who's Really Winning?
Another report reports on the dwindling popularity of email. A new survey by Prompt Communications, a specialist in digital PR, marketing and social media communications, found that Facebook may be replacing email as the most popular way to stay in touch with friends online.
Prompt asked a sample of 300 consumers in Boston to explain how they use social media tools an [...]
Posted: Thursday, December 17th 2009
DARPA Balloon Hunt Will Yield Crowdsourcing Insights
In an effort to explore the roles the internet and social networking play when solving broad-scope, time-critical problems, the Defense Advanced Research Projects Agency (DARPA) is challenging groups of Americans to locate 10 moored, eight-foot red weather balloons at 10 fixed locations in the continental US.
Such research could build upon the emerging concept of crowdsourcing, which is already fueling a growing number online business and mar [...]
Posted: Wednesday, December 2nd 2009
Black Friday Survival Guide for Online Shoppers
Cyber Monday is often cast as the online version of Black Friday. Increasingly, though, the same rock-bottom bargains found in the stores on the day after Thanksgiving are also making their way online - on Black Friday.
While online shoppers don’t have to worry about the stress of navigating packed malls and sometimes aggressive shopping mobs, Black Friday is no ordinary online shopping day, and consumers should plan accordingly as they digest their Thanksgiving Day meal.
Monitor [...]
Posted: Friday, November 27th 2009
Firms Poised to Pounce on Paid News
Though the majority of online news can still be accessed for free, a new crop of companies is springing up and preparing for the day when readers will have to pay for online content.
Though pay-for-access may seem far off in a world where most news can still be found gratis, the experiment to migrate to paid content - pushed most famously by News Corp. CEO Rupert Murdoch - is clearly under way. [...]
Posted: Thursday, November 19th 2009
Email Not Dead, Council Says
Reports about the demise of email are greatly exaggerated, according to the Email Experience Council, which issued a strong rebuttal to a recent Wall Street Journal article proclaiming that social media is now the major online communications medium.
"Ironically, that story quickly became the most emailed story on the Wall Street Jour [...]
Posted: Thursday, November 12th 2009
Windows 7: A Top Seller, But Why?
Early indicators show that three weeks since its release, Microsoft's OS Windows 7 has become a best seller. The question is, what part of its ad campaign played a role in that success?
First the stats: On November 2, NPD Group reported that Windows 7 boxed software sales over the first few days of its release were 234% higher than those of its predecessor, Vista, for the same time period.
In another measure, Net Applicatio [...]
Posted: Monday, November 9th 2009
Industry Buzz & Snippets: 11/09/09
Media Strategies:
Murdoch will likely remove sites from Google's index.
Social Media:
Which ad networks did Facebook shut down?
Panel advice: Take deliberate approach to social medi [...]
Posted: Monday, November 9th 2009
Industry Buzz & Snippets: 11/3/09
Online Ad Networks:
Microsoft and OpenX in deal to boost their online ad businesses.
Microsoft vs. Google: clash of the online advertising titans.
Microsoft and OpenX to swap refer [...]
Posted: Tuesday, November 3rd 2009