Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 120 | 171 |
| » ad pricing | 18 | 273 |
| » ad selling | 40 | 251 |
| » ad targeting | 67 | 224 |
| » ad technologies & vendors | 75 | 216 |
| » advertainment | 19 | 272 |
| » affiliate marketing | 2 | 289 |
| » agencies & ad departments | 27 | 264 |
| » alternative marketing | 46 | 245 |
| » Asia/Pacific | 8 | 283 |
| » automotive | 10 | 281 |
| » b2b | 9 | 282 |
| » best practices | 41 | 250 |
| » Big Picture | 4 | 287 |
| » biz buzz | 102 | 189 |
| » branding | 44 | 247 |
| » broadband | 29 | 262 |
| » campaigns & creatives of note | 42 | 249 |
| » case studies | 7 | 284 |
| » co-op marketing & partnerships | 17 | 274 |
| » computers & tech | 35 | 256 |
| » consumer packaged goods | 17 | 274 |
| » CRM | 1 | 290 |
| » cross media | 35 | 256 |
| » demographics | 27 | 264 |
| » direct marketing | 15 | 276 |
| » domain names | 41 | 250 |
| » e-commerce | 27 | 264 |
| » email marketing | 17 | 274 |
| » entertainment | 55 | 236 |
| » Europe | 20 | 271 |
| » events | 5 | 286 |
| » finance | 14 | 277 |
| » global | 7 | 284 |
| » healthcare | 4 | 287 |
| » How-to | 4 | 287 |
| » I-PR & business communications | 7 | 284 |
| » Insider News | 1 | 290 |
| » instant messaging marketing | 5 | 286 |
| » interviews | 1 | 290 |
| » intrusive formats | 22 | 269 |
| » Latin America | 2 | 289 |
| » legal, government & regulation | 57 | 234 |
| » loyalty & retention | 18 | 273 |
| » major account moves | 12 | 279 |
| » major brands | 95 | 196 |
| » major players news | 106 | 185 |
| » measurement & analytics | 39 | 252 |
| » media convergence | 34 | 257 |
| » minorities | 3 | 288 |
| » mobile marketing | 25 | 266 |
| » multi-channel marketing | 4 | 287 |
| » new and improved | 14 | 277 |
| » nonsense & parodies | 23 | 268 |
| » online ad market | 101 | 190 |
| » pearls of wisdom | 30 | 261 |
| » people | 47 | 244 |
| » personalization | 12 | 279 |
| » political parties & organizations | 18 | 273 |
| » privacy | 24 | 267 |
| » promotions | 10 | 281 |
| » publishing | 62 | 229 |
| » real estate | 3 | 288 |
| » research & stats | 87 | 204 |
| » rich media | 28 | 263 |
| » search engine marketing | 54 | 237 |
| » seniors | 1 | 290 |
| » sex sells | 2 | 289 |
| » signs of doom | 42 | 249 |
| » signs of recovery | 11 | 280 |
| » signs of what's to come | 101 | 190 |
| » small business | 3 | 288 |
| » spam & anti-spam | 15 | 276 |
| » Spanish-speaking | 2 | 289 |
| » syndication & RSS | 5 | 286 |
| » technical innovation | 32 | 259 |
| » telecom | 14 | 277 |
| » text ads | 20 | 271 |
| » tools & software | 52 | 239 |
| » top stories | 53 | 238 |
| » travel | 2 | 289 |
| » viral marketing & social media | 47 | 244 |
| » weblog marketing | 24 | 267 |
| » women | 7 | 284 |
| » worst practices | 65 | 226 |
| » Youth | 21 | 270 |
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
Top News: Advertise In Pauses | Google Invests in Content | Affluents Spend $224B | Yahoo Headhunter Quits | Agencies Need Digital Officers? | Ongo Paywall Folds | Tumblr Sued on Copyrights
Ad Technology:
Microsoft Find a Pro Directory: Getting Help with Your adCenter Campaigns
Agency News:
Organic Named Digital Agency of [...]
Posted: Wednesday, May 9th 2012
LinkedIn Sticks To Business, And That's Good For Marketers
The newly ad-friendly LinkedIn is poised to become “The strongest social media network for professionals,†according to analysts at Frost & Sullivan, and despite the buzz about young-turk competitors. LinkedIn last week further cemented its go-to position for professionals by acquiring professional content sharing platform SlideShare for $119 million in cash and stock.
LinkedIn shares have more than doubled since its initial public offering (IPA) in May 2011, and the network cl [...]
Posted: Tuesday, May 8th 2012
Brand Building: YouTube Wants (Increasingly Deserves) Your Marketing Bucks
"Play Means Business," enthuses YouTube. On Friday the company announced an updated Advertise on YouTube Brand Channel. "Think of it as a single destination for all of YouTube’s brand building resources," the company describ [...]
Posted: Monday, May 7th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Top News: MillerCoors Severs DraftFCB | Fuse DM, Video | "Twitter Pro?" | Weather.com SoMe Alerts | Spotify Arrives on iPad
Ad Technology:
Google Inside adSense Blog: Introducing Redesigned Payments Pages
Agencies:
MillerCoors Shakes Up Shops, Cuts Ties With DraftFCB
Business Strategies:
12 Reasons to [...]
Posted: Wednesday, May 2nd 2012
Smaller Tech Companies Value Blogs Highly for Marketing
At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing.
So Percussion found in [...]
Posted: Tuesday, May 1st 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Research: Do We Need A "Pay-per-Hover" Ad Model?
Perhaps “cost per hover†or “pay-per-hover†will become new metrics. comScore and Pretarget, the intent targeting company, have released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.
It will [...]
Posted: Thursday, April 26th 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Microsoft Research: Target Young Men Online, But Know Their (Changing) Habits
[...]
Posted: Wednesday, April 25th 2012
Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers
Ad Technology:
CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency
Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution
ChaCha Partners With Adometry [...]
Posted: Tuesday, April 17th 2012
Google+ for the Global Audience
Google+ is closer to launching its business profiles - and in what is now hoped to be a uniform, evenly-applied manner - according to a blog post from Christian Oestlien, product manager in charge of ads for the social media platform. The platform has refocused a few priorities and "we expect to have an initial version [...]
Posted: Friday, July 22nd 2011
Facebook Places Tweak Perfect for Brands Like Applebee's. Next Up: Companies That Haven't Signed On Yet
Earlier this month Inside Facebook reported that Facebook is launching a limited private beta of tools that will provide a new parent-child management structur [...]
Posted: Friday, July 22nd 2011
Industry Buzz & News: 4/08/10
Online Ad Market:
Online ads show signs of a pickup.
Ad Technologies:
Apple's iPhone software may include support for mobile ads.
Keeping commercial [...]
Posted: Thursday, April 8th 2010
Business Intelligence Pros Iffy on SocNet Data
The majority of global business intelligence (BI) practitioners in a recent study expect the use of BI at their organizations grow at a steady pace in 2010, but most are skeptical or unsure about the value of analyzing data obtained from social media sites such as Twitter or Facebook, according to Kognitio and Baseline Consulting, which collaborated on the research. ( [...]
Posted: Friday, January 15th 2010
E-readers, Tablets Not Likely To Save Newspapers
Some industry watchers had predicted that e-readers just might save the newspaper industry - but that has yet to happen, despite the fact that e-reader sales are soaring, reports MediaBuyerPlanner.
About six million e-reader devices - including Amazon’s Kindle, Sony’s e-reader, Barnes & Noble's Nook, and Conde Nast’s Skiff - will be sold this year, Forrester predicts ( [...]
Posted: Thursday, January 7th 2010
Email v SocNets: Who's Really Winning?
Another report reports on the dwindling popularity of email. A new survey by Prompt Communications, a specialist in digital PR, marketing and social media communications, found that Facebook may be replacing email as the most popular way to stay in touch with friends online.
Prompt asked a sample of 300 consumers in Boston to explain how they use social media tools an [...]
Posted: Thursday, December 17th 2009
E-Readers Grow with New Formats
New digital formats that want to compete with the nascent e-reader device are raising questions about its long term viability.
The success of the Amazon's Kindle, along with the subsequent entrance of Barnes & Noble's Nook, and Sony's Digital Reader, at first seemed to have established the format for this particular space. Namely it would be a single-screen device upon which consumers downloaded books and magazine and newspapers from a single content provider - much like the Apple-iTunes mode [...]
Posted: Monday, December 7th 2009
DARPA Balloon Hunt Will Yield Crowdsourcing Insights
In an effort to explore the roles the internet and social networking play when solving broad-scope, time-critical problems, the Defense Advanced Research Projects Agency (DARPA) is challenging groups of Americans to locate 10 moored, eight-foot red weather balloons at 10 fixed locations in the continental US.
Such research could build upon the emerging concept of crowdsourcing, which is already fueling a growing number online business and mar [...]
Posted: Wednesday, December 2nd 2009