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Top News: Rapleaf tracks users by name | Viewers don't mind ads in online video | Project Devil | Android Apps

Online Ad Technology: CW Says study dispels myth that viewers don't like ads in online videos. AOL plans to roll out Project Devil ads to non-AOL sites. Privacy: Rapleaf   [...]
Posted: Monday, October 25th 2010

Industry Buzz & Snippets: 01/28/10

Mobile Computing: Mobile ads get a makeover. What the iPad means for online advertising. iPad blurs line between devices. Apple's Tabl  [...]
Posted: Thursday, January 28th 2010

Industry Buzz & Snippets: 12/09/09

Media Strategies: NYTimes, Washington Post partner with Google to create living stories. Digital publications may be a hard sell. Yahoo to sell HotJobs for right pric  [...]
Posted: Wednesday, December 9th 2009

Industry Buzz & Snippets: 12/08/09

Media Strategies: Conde Nast, Hearst, Meredith, News Corp and Time to JV in e-readers. CNN invests in neighborhood news feed Outside.In. Springer to launch  [...]
Posted: Tuesday, December 8th 2009

Facebook Complexity Baffles Older Users

Facebook, which likes to pride itself on the fact that more than half of its users are between 30-55 years old, appears to to alienating this very age group, many of whom use the 'net mainly for emailing and sending forwards (e.g., jokes, pictures). With an active audience of 200-300 million users, Facebook has definitely become a household item. And the fastest growing demographic is t  [...]
Posted: Wednesday, April 8th 2009

Would-be Pirates Pushed to Purchase

From two opposite sides of the legal battle over filesharing, Kevin Bermeister and Michael Speck have come together to launch a new application that will push potential "pirates" into a more legitimate direction. Speck headed the Music Industry Piracy Investigation -- the antipiracy arm of the Australian music industry -- when Bermeister was sued for millions due for his "rather undefined  [...]
Posted: Thursday, October 30th 2008

Facebook Soups Up Security, Partners with 49 Attorneys General

To buttress users against inappropriate conduct and content, Facebook has joined ranks with 49 Attorneys General. "Building a safe and trusted online experience has been part of Facebook from its outset," said Chief Privacy Officer Chris Kelly. "We are proud to join 49 states and the District of Columbia in affirming our commitment to these principles." Per its agreement with the safety guardians, Facebook committed to: Launch age and identity identification tools W  [...]
Posted: Friday, May 9th 2008

Industry Buzz & Snippets: 4/17/08

Ad Networks and Analytics: Tremor Media has launched Acudeo, a video ad delivery platform that gives publishers control over when and where ads appear in videos. Buddy Media announced the creation of a "social media ad network" open to select developers of Facebook and OpenSocial ap  [...]
Posted: Thursday, April 17th 2008

Copyright Holders, Japanese ISPs Lay Smack Down on Piracy

After an increase in complaints from the entertainment and software industries, four major Japanese ISPs have agreed to work with copyright holders to fight piracy. Under the agreement, copyright holders will use "special detection software" to track down illegal file sharers, then alert ISPs, according to TorrentFreak. ISPs will then send out warning emails, then interrupt file s  [...]
Posted: Monday, March 17th 2008

Industry Buzz & Snippets: 3/11/08

Ad Agencies and Marketing Execs: The Association for Downloadable Media announced the members who will sit on their newly created Ad Council as it seeks to improve standards and measurement. Marketing tech firm Lyris promoted Jeffrey Rothman to serve as Director of Softwar  [...]
Posted: Tuesday, March 11th 2008

Industry Buzz & Snippets: 2/26/08

Ad Networks: AOL is introducing Quigo text ads. Fliqz received $3.2 million in funding to grow its online ad network offerings. AdLink, a European ad network, is expl  [...]
Posted: Tuesday, February 26th 2008

Facebook Puts Muzzle on Unruly Beacon

Bowing to user protests organized mainly by MoveOn.org, as well as a lukewarm reception from marketers, Facebook has put the Beacon on a short leash. The Beacon reveals items people have purchased from partner sites, including Fandango, Overstock and Blockbuster. News of the purchases appear on friends' News Feeds. Users may choose to opt out of the Beacon feature, but many plea  [...]
Posted: Monday, December 3rd 2007

Hands Off Virtual Goods -- Theft is Punishable by Arrest

The BBC reports the arrest of a Dutch teenager who was recently caught stealing virtual furniture from "bedrooms" from the Habbo Hotel, a virtual world. The teenager allegedly lifted 4,000 euros worth of virtual furniture, an act deemed fit for legal reprimand because "the furniture is paid for with real money," according to a spokesman for Sulake,  [...]
Posted: Wednesday, November 14th 2007

Teen Media Consumption Regulated by Parents, Who Now Like Internet Less

Parents are engaged with their children's media consumption -- that is, they regulate it -- and have less positive views of the internet today than they did in '04, according to data issued by the Pew Internet and American Life Project, reports sister site MarketingCharts  [...]
Posted: Tuesday, October 30th 2007

MPAA Pays $15K for TorrentSpy Internal Emails

The MPAA is up to its old tricks. The organization that set up a bogus torrent site in an effort to catch pirates in the act has allegedly paid a former employee of TorrentSpy US$ 15,000 for 34 pages of emails exchanged between TorrentSpy executives,   [...]
Posted: Tuesday, September 4th 2007

Viacom, Microsoft Bury Heads in Digital Playground, Report Findings

Youth are expert multitaskers and able to filter different channels of information, according to the "Circuits of Cool/Digital Playground" technology and lifestyle study, which examines assumptions about relationships between young people and digital technology and the impact of culture, age and gender on technology use. A fiew of the findings from the global study by Viacom's MTV and Nickelodeon, in association with   [...]
Posted: Thursday, July 26th 2007

Pirate Bay Operator Rebukes ISOHunt, TorrentSpy Filtering

Pirate Bay operator Peter Sunde had a rather passionate response to yesterday's news that ISOHunt and TorrentSpy will begin filtering copyrighted content, stating he promises "to keep coming up with new sites like The Pirate Bay, Bayimg and Slaskpost." Sunde believes ISOHunt and TorrentSpy will lose visitors due  [...]
Posted: Friday, June 29th 2007

End of an Era: TorrentSpy and ISOHunt to Filter Copyrighted Content

TorrentSpy and ISOHunt, two of the largest P2P file-sharing apps, will begin filtering pirated content from its search results, reports Zero Paid. The decision was made in response to a lawsuit brought on by the MPAA that demanded P2P sites begin track  [...]
Posted: Thursday, June 28th 2007

iTunes User Tracking Could Help Nab Pirates

The DRM-free music that iTunes has so generously committed to sell will still contain data on who purchased it, reports BBC News. Ultimately, the data could be used to identify a track's origins if it later appears on file-sharing sites. The DRM-free tracks are embedded with the full name and account info - including email - of users who purchased them. This info is also included in DRM-protect  [...]
Posted: Tuesday, June 5th 2007

MySpace Blocks Photobucket over Branded Content

MySpace and Photobucket are at loggerheads over the former's blocking of the latter's slideshows, reports the New York Times. MySpace began blocking users from adding Photobucket slideshows to their profiles on Tuesday. The social network says Photobucket slideshows were violating MySpaces terms of service. MySpace specifically pointed to Sp  [...]
Posted: Friday, April 13th 2007