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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 62 | 17 |
| » ad pricing | 19 | 60 |
| » ad targeting | 57 | 22 |
| » ad technologies & vendors | 44 | 35 |
| » advertainment | 2 | 77 |
| » Advertising | 1 | 78 |
| » affiliate marketing | 2 | 77 |
| » agencies & ad departments | 16 | 63 |
| » alternative marketing | 12 | 67 |
| » Asia/Pacific | 3 | 76 |
| » best practices | 7 | 72 |
| » biz buzz | 18 | 61 |
| » branding | 2 | 77 |
| » broadband | 5 | 74 |
| » co-op marketing & partnerships | 5 | 74 |
| » computers & tech | 4 | 75 |
| » consumer packaged goods | 1 | 78 |
| » cross media | 1 | 78 |
| » demographics | 9 | 70 |
| » direct marketing | 8 | 71 |
| » don't believe the hype | 3 | 76 |
| » e-commerce | 10 | 69 |
| » email marketing | 6 | 73 |
| » entertainment | 3 | 76 |
| » Europe | 2 | 77 |
| » healthcare | 1 | 78 |
| » I-PR & business communications | 1 | 78 |
| » instant messaging marketing | 2 | 77 |
| » interviews | 1 | 78 |
| » intrusive formats | 18 | 61 |
| » legal, government & regulation | 29 | 50 |
| » major brands | 7 | 72 |
| » major players news | 42 | 37 |
| » measurement & analytics | 24 | 55 |
| » media convergence | 4 | 75 |
| » minorities | 1 | 78 |
| » mobile marketing | 8 | 71 |
| » multi-channel marketing | 1 | 78 |
| » new and improved | 10 | 69 |
| » online ad market | 30 | 49 |
| » pearls of wisdom | 1 | 78 |
| » people | 4 | 75 |
| » personalization | 10 | 69 |
| » political parties & organizations | 3 | 76 |
| » publishing | 31 | 48 |
| » research & stats | 13 | 66 |
| » rich media | 3 | 76 |
| » search engine marketing | 18 | 61 |
| » Segmentation & Markets | 1 | 78 |
| » sex sells | 1 | 78 |
| » signs of doom | 7 | 72 |
| » signs of recovery | 1 | 78 |
| » signs of what's to come | 18 | 61 |
| » small business | 1 | 78 |
| » spam & anti-spam | 2 | 77 |
| » syndication & RSS | 1 | 78 |
| » technical innovation | 12 | 67 |
| » telecom | 3 | 76 |
| » text ads | 4 | 75 |
| » tools & software | 20 | 59 |
| » top stories | 38 | 41 |
| » user experience | 19 | 60 |
| » viral marketing & social media | 8 | 71 |
| » weblog marketing | 2 | 77 |
| » women | 1 | 78 |
| » worst practices | 15 | 64 |
Top Industry News for 7-08-10: Facebook pitches social context ads
Social Media:
Facebook touts selling power of friendship.
Facebook makes headway around the world.
Rich Media:
YouTube [...]
Posted: Thursday, July 8th 2010
Industry Buzz & News: 3/24/10
Online Ad Market:
Improving marketing ROI: towards a more equitable conversion attribution model.
On the eve of marketing 2.0, the dawn of marketing 3.0?
Online ad market is back to [...]
Posted: Wednesday, March 24th 2010
Industry Buzz & News: 03/02/10
Ad Technologies & Vendors:
AOL sells affiliate firm buy.at
Social media ad network LifeStreet acquires competitor SocialCash.
Email Marketing:
Email still powerful marketing tool despite booming popularity of s [...]
Posted: Tuesday, March 2nd 2010
Industry Buzz & News: 02/25/10
Agencies:
Meredith builds up sideline in marketing.
Ad Buying/Planning:
Marketers targeting 'green moms' in ad networks.
Smartphones:
Never-ending iTunes sales taly [...]
Posted: Thursday, February 25th 2010
Industry Buzz & Snippets: 02/08/10
Industry:
Google's display ads should top $1 billion.
Mobclix strikes deal to enhance targeting on smartphones.
Campaigns:
Google scores with Paris Super Bowl ad. [...]
Posted: Monday, February 8th 2010
Industry Buzz & Snippets: 01/27/09
Campaigns:
VA Senate majority leader to Dem candidate: you will use web ads.
Why most digital ads still fail to work.
Local Search:
AT&T to go after Yelp with Buzz.com
Media:
[...]
Posted: Wednesday, January 27th 2010
Industry Buzz & Snippets: 01/19/10
Media:
Debating journalism post print path.
As shrinking newsrooms use upstarts' content, questions arise.
Ad Networks:
YuMe [...]
Posted: Tuesday, January 19th 2010
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
Facebook Teams With Nielsen BrandLift For Ad Measurement
The result of a partnership between Facebook and Nielsen, Nielsen BrandLift is intended to help brands measure ads more effectively.
Nielsen and Facebook both get access to what is essentially a real-time focus group of 300 million users.
This allows them to be able to conduct surveys and solicit feedback on what works and what doesn’t more quickly.
For Fa [...]
Posted: Wednesday, September 23rd 2009
Facebook Retires Beacon
“This is something we think is going to be a really good thing.â€
What was once heralded by Facebook CEO Mark Zuckerberg as a unique advertising platform that would connect brands with users is now a footnote.
As part of a class action lawsuit aimed at Blockbuster for releasing user information, Facebook is finally pulling the plug on the troubled ad platform.
The lawsuit also requires [...]
Posted: Tuesday, September 22nd 2009
Mediaplex Tackles Dynamic Behavioral Targeting
Mediaplex, a subsidiary of ValueClick, is launching a suite of Dynamic Behavioral Targeting tools.
The offering lets clients tie available inventory to currently-running promotions. It includes:
Dynamic Behavioral Targeting, which lets advertisers segment customers based on prior activity. Relevant creative can be served dynamically -- meaning it can be swapped at the last minute.
Optimization. Marketers define their own conversion crite [...]
Posted: Friday, December 12th 2008
NebuAd Faces Class Action Suit, Phorm's ISPs Drop Like Flies
This week a class action lawsuit was filed against behavioral targeting company NebuAd and 26 internet service providers (ISPs) that tested the service.
Those named in the suit include CenturyTel, WOW, CableOne, Embarq, Knology, and Bresnan Communications, as well as 20 unnamed ISP defendants, referred to as "John Does," that purportedly also worked with NebuAd.
[...]
Posted: Friday, November 14th 2008
Digital Element Brings IP-Based Ad Targeting to Japan's Digital Ad Consortium
Digital Element, an IP intelligence, geolocation and ad-targeting vendor, formed an exclusive reseller partnership with the Digital Advertising Consortium of Japan.
The Digital Advertising Consortium represents 500 ad agencies and 1000 online publishers, including Google Japan, Yahoo Japan, AOL Japan and MSN Japan. The Consortium plans to avail Digital Element's NetAcuity product to its ad clients.
NetAcuity d [...]
Posted: Thursday, July 10th 2008
Google Uses Previous Searches to Serve Ads on Current Ones
Google is testing ads that target user behavior, reports The New York Times.
Ads a person sees on a given Google search may be influenced by what s/he queried minutes earlier.
According to The New York Times, securities analyst Gene Munster of Piper Jaffray discovered this change in Google's ad targeting methods, shortly after launching a series of tests that examine ads in its search en [...]
Posted: Monday, June 30th 2008
Charter Reconsiders NebuAd Behavioral Targeting Campaign
Charter Communications, which announced plans to test the NebuAd system, decided not to monitor customers for ad-targeting after all, reports The Washington Post.
The cable provider may have been cowed by [...]
Posted: Wednesday, June 25th 2008
Advocacy Group Goes After ISP Behavioral Targeting
The Center for Democracy and Technology (CDT) has filed comments with the Network Advertising Initiative, an industry group that sets guidelines for advertising based on member recommendations, regarding ISPs desire to serve behaviorally targeted ads to users.
The CDT stated that internet service providers (ISPs) must collect the consent of customers before serving them ads based on their onli [...]
Posted: Tuesday, June 17th 2008
Yahoo Responds to Icahn While Constructing Google Deal
Yahoo has issued a formal response to investor Carl Icahn, who announced his intent to oust the company's board.
The search company attracted Icahn's mad eye when it [...]
Posted: Monday, May 19th 2008
Prospective Yahoo/Google Deal Generates Minority, Rural Pushback
Google is getting a glimpse of what objections a deal with Yahoo might raise, reports the BBC.
16 American civil liberties groups have banded to scuttle any likelihood of a liaison between the two companies. Groups include the National Black Leadership Forum, which itself is comprised of 36 [...]
Posted: Tuesday, May 13th 2008
Industry Buzz & Snippets: 4/17/08
Ad Networks and Analytics:
Tremor Media has launched Acudeo, a video ad delivery platform that gives publishers control over when and where ads appear in videos.
Buddy Media announced the creation of a "social media ad network" open to select developers of Facebook and OpenSocial ap [...]
Posted: Thursday, April 17th 2008
Google Promises Not to Advertise on Health Platform
To curb user privacy concerns, Google is refusing to sell ads to support its new service, which stores personal medical information.
Google Health is a platform where users can manage medical records like test results and prescriptions, according to the Boston Globe. It is accessible via username and password, much like a Gmail account.
A recent [...]
Posted: Monday, March 3rd 2008