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Facebook Complexity Baffles Older Users

Facebook, which likes to pride itself on the fact that more than half of its users are between 30-55 years old, appears to to alienating this very age group, many of whom use the 'net mainly for emailing and sending forwards (e.g., jokes, pictures). With an active audience of 200-300 million users, Facebook has definitely become a household item. And the fastest growing demographic is t  [...]

Behavioral Targeting (Mostly) OK by Consumers -- If Privacy, Security Safeguards Instituted

Most US adults are uncomfortable about websites using online activity to customize content or ads. But if site privacy and security policies are improved, most would be comfortable with the practice, according to a new study, writes MarketingCharts.   [...]

To Adopt Mobile P2P Payments, Consumers Want Speed and Security

Demand for high-speed mobile person-to-person (mobile P2P) payments and transfers is growing, with one in ten consumers saying they would likely use the service if it were available, according to a report by Javelin Strategy and Research, MarketingCharts   [...]