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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » instant messaging marketing | 1 | 23 |
| » intrusive formats | 1 | 23 |
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| » new and improved | 6 | 18 |
| » online ad market | 6 | 18 |
| » pearls of wisdom | 1 | 23 |
| » people | 2 | 22 |
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| » publishing | 10 | 14 |
| » research & stats | 3 | 21 |
| » search engine marketing | 10 | 14 |
| » Segmentation & Markets | 1 | 23 |
| » signs of doom | 1 | 23 |
| » signs of recovery | 1 | 23 |
| » signs of what's to come | 7 | 17 |
| » spam & anti-spam | 2 | 22 |
| » technical innovation | 7 | 17 |
| » telecom | 4 | 20 |
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| » tools & software | 11 | 13 |
| » top stories | 11 | 13 |
| » user experience | 3 | 21 |
| » viral marketing & social media | 8 | 16 |
| » weblog marketing | 2 | 22 |
| » women | 2 | 22 |
| » worst practices | 1 | 23 |
- Showing 1 - 24 of 24
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Industry Buzz & News: 3/24/10
Online Ad Market:
Improving marketing ROI: towards a more equitable conversion attribution model.
On the eve of marketing 2.0, the dawn of marketing 3.0?
Online ad market is back to [...]
Posted: Wednesday, March 24th 2010
Industry Buzz & News: 03/02/10
Ad Technologies & Vendors:
AOL sells affiliate firm buy.at
Social media ad network LifeStreet acquires competitor SocialCash.
Email Marketing:
Email still powerful marketing tool despite booming popularity of s [...]
Posted: Tuesday, March 2nd 2010
Industry Buzz & News: 02/26/10
Measurement & Analytics:
Microsoft and comScore partner to update old-school planning metrics.
Weblog Marketing:
5 tactics to promote a business blog.
Ad Technologies:
Tremor [...]
Posted: Friday, February 26th 2010
Industry Buzz & News: 02/25/10
Agencies:
Meredith builds up sideline in marketing.
Ad Buying/Planning:
Marketers targeting 'green moms' in ad networks.
Smartphones:
Never-ending iTunes sales taly [...]
Posted: Thursday, February 25th 2010
Industry Buzz & Snippets: 02/08/10
Industry:
Google's display ads should top $1 billion.
Mobclix strikes deal to enhance targeting on smartphones.
Campaigns:
Google scores with Paris Super Bowl ad. [...]
Posted: Monday, February 8th 2010
Industry Buzz & Snippets: 01/27/09
Campaigns:
VA Senate majority leader to Dem candidate: you will use web ads.
Why most digital ads still fail to work.
Local Search:
AT&T to go after Yelp with Buzz.com
Media:
[...]
Posted: Wednesday, January 27th 2010
Industry Buzz & Snippets: 01/19/10
Media:
Debating journalism post print path.
As shrinking newsrooms use upstarts' content, questions arise.
Ad Networks:
YuMe [...]
Posted: Tuesday, January 19th 2010
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
Facebook Teams With Nielsen BrandLift For Ad Measurement
The result of a partnership between Facebook and Nielsen, Nielsen BrandLift is intended to help brands measure ads more effectively.
Nielsen and Facebook both get access to what is essentially a real-time focus group of 300 million users.
This allows them to be able to conduct surveys and solicit feedback on what works and what doesn’t more quickly.
For Fa [...]
Posted: Wednesday, September 23rd 2009
Success, Criticism, Profit, Scrutiny: Just Another Day for Google
In just another day, the search/ad giant has claimed a bit of success, been criticized by a competitor, had its business model scrutinized, and come under fire over privacy concerns.
Bloomberg News reports Google's multimedia ad formats are performing well. These include [...]
Posted: Monday, October 22nd 2007
MMA Updates Mobile Marketing Guidelines
The Mobile Marketing Association has updated its guidelines for marketing to children, shortcodes and viral marketing, reports MediaPost.
The updated guidelines call on industry participants to comply with all laws dealing with children and marketing, particularly the federal Children's Online Privacy Protection Act, or COPPA. Mobile content providers may need to change the adver [...]
Posted: Monday, November 27th 2006
Ad Targeting for Mobile Web Raises Privacy Concerns
Sprint and other mobile companies plan to provide customized ad buys that will deliver very specific demographic, geographic or psychographic groups - and that has raised some privacy concerns, reports AdAge.
About a dozen marketers, including the U.S. Navy, AOL and Major League Baseball, have signed up to experiment with Sprint Nextel's offer of ad plac [...]
Posted: Monday, November 27th 2006
Kanoodle to Pay Publishers for Cookie Delivery
Kanoodle has launched its BrightAds Cookies program, the first undertaking to actually pay publishers to distribute targeting cookies even though their sites may not carry corresponding ads, writes ClickZ. The intent of the program is to increase the relevance of behaviorally targeted ads. That is, by collecting da [...]
Posted: Tuesday, December 6th 2005
Direct Revenue to Clean up Act with Behavioral Network
Adware firm Direct Revenue, hoping to build a better reputation, is forswearing pop-up ads and is instead building a behavioral marketing network, to be launched in 1Q06, as Claria has done, reports ClickZ. It is developing a new adware product that will be compliant with TRUSTe's recently announced Trusted Download effort and will build a user base [...]
Posted: Monday, November 28th 2005
FCBi Pushes Promotions Tech to Clients
Foote Cone's interactive division is getting into the promotions sales business, partnering with PaperClick to proffer to FCBi clients a coupon UPC code reading technology that lets users easily enter into contests and promotions with their mobile phones. Mobile users who have previously installed PaperClick software on their handsets can use them to read UPC, ISBN and other standard product codes, allowing advertisers to incorporate them into their efforts. Financial terms for the joint effort [...]
Posted: Wednesday, March 30th 2005
Microsoft Intros Search Ads with Demographic Filtering
After having introduced a series of also-ran technologies in the search engine market, Microsoft this morning said it planned to release a technology that neither Google nor Yahoo can yet offer: the ability for advertisers to filter the people exposed to their search ads by demographic information. Marketers will be able to target one ad to men, another to women, and use additional information such as age and location. Microsoft has been tracking this information for years through its various si [...]
Posted: Wednesday, March 16th 2005
Many Delete Cookies, Invalidate Ad Measurements
Confirming seeming odd data coming from companies relying on cookie tracking, a new Jupiter Research study showed that two out of five users wind up having their cookies deleted at least once a month. Many marketers and certainly marketing technology firms have come to rely on the ubiquitous cookie to measure ad performance, conduct frequency caps on ads, gauge audience size and innumerable other basic metrics. But in a study of about [...]
Posted: Monday, March 14th 2005
Kids Group Targets Buzz Marketing, Trade Group
ClickZ reports that a foundation geared to protecting kids from sex, violence and unfettered capitalism launched a trade media campaign attacking the new draft code of ethics put forward by the Word of Mouth Marketing Association (WOMMA). The National Institute on Media and the Family (NIMF) took out ads in AdAge, ClickZ and other industry trades to lobby against what it terms "buzzploitation." The Foundation is [...]
Posted: Tuesday, March 8th 2005
New Claria Behavioral Net to Buy $100 Million of Banners
Claria is set today to announce its Q2 plans to launch a new behavioral banner network, BehaviorLink, that will complement its behavioral network of adware users. Since Claria keeps tabs on the surfing behavior of tens of millions of its adware users, it can link that information to run of site media the company purchases on other websites, effectively buying banners at wholesale prices and selling them at much higher CPMs after having added in the right amount of targeting. Claria told [...]
Posted: Tuesday, February 15th 2005
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