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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 13 of 13
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures
[...]
Posted: Friday, May 4th 2012
Industry Buzz & Snippets: 12/16/09
Campaigns:
New York Media partners with Clickable for local web ad sales.
Email Marketing:
AOL's take on permission versus request.
Sharing content generates most emails.
Search:
[...]
Posted: Wednesday, December 16th 2009
Industry Buzz & Snippets: 12/09/09
Media Strategies:
NYTimes, Washington Post partner with Google to create living stories.
Digital publications may be a hard sell.
Yahoo to sell HotJobs for right pric [...]
Posted: Wednesday, December 9th 2009
Industry Buzz & Snippets: 7/22/08
Ad Networks and Analytics:
Global ad network AdConion increased its audience by 94 percent in a year. It now serves over 125 million unique US users -- 66 percent of the market -- according to comScore's June 2008 data.
AdBrite launched behavioral targeting capabilities for the sites in its network.
Bango now offers site and campaign mobile analytics. [...]
Posted: Tuesday, July 22nd 2008
Israeli Surveillance Leads to High-Tech Billboards
Technology inspired by Israeli surveillance has led to camera-equipped billboards that track faces in order to gather reliable viewing data for digital displays and screens, reports MediaBuyerPlanner.
The technology comes from TruMedia, which is testing the cameras in 30 locations nationwide. As part of a partnership with [...]
Posted: Monday, June 2nd 2008
Industry Buzz & Snippets: 2/26/08
Ad Networks:
AOL is introducing Quigo text ads.
Fliqz received $3.2 million in funding to grow its online ad network offerings.
AdLink, a European ad network, is expl [...]
Posted: Tuesday, February 26th 2008
Industry Buzz & Snippets: 2/19/08
Ad Tools and Technology:
EyeWonder has upgraded AdWonder to enable the creation of widgets, flash in flash authoring and advanced-reminder settings.
Industry watchers believe Sprint Nextel and Clearwire are about to announce the relaunch of the WiMax development initiative, this time with funding by Intel.
Gaming community Aeria Games has partnered [...]
Posted: Tuesday, February 19th 2008
Acxiom Examines Offline Behavior to Better Target Online Ads
Expanding a program it began in October, Acxiom will begin using offline consumer behavior profiles to deliver online advertising, reports The Associated Press.
In October Acxiom announced it would begin doing the same sort of profile-targeting for online ads as it curr [...]
Posted: Monday, December 10th 2007
Nielsen May Make Online Measurement Mandatory
Nielsen is considering making Internet usage tracking mandatory in all its existing TV sample households, reports MediaPost.
The consideration arrived amid pushback from some TV households in the Nielsen sample who said they don't want their online behavior tracked and cite privacy concerns.
For its part, Nielsen acknowledges a higher expectation of privacy with regar [...]
Posted: Tuesday, June 19th 2007
Bud.tv to Use Real-Time Age Verification
Anheuser-Busch's new web-based TV "network," to launch after the Super Bowl with the promise of full-screen DVD-quality streams, hopes to prevent criticism regarding underage viewers.
A-B's Bud.tv effort is likely to be closely watched within the industry to see whether a major television marketer can successfully snare consumers by bypassing traditional TV outlets and reaching consumers directly online.
[...]
Posted: Tuesday, January 23rd 2007
NY Times Censors Itself
New York Times readers in Britain may have been disappointed if they attempted to read the lead story on the NYTimes.com website due to self-censorship exploiting the site's regional ad targeting technology.
The Times reports on the issue and includes its justification from legal counsel, referring to [...]
Posted: Wednesday, August 30th 2006
Nielsen, Arbitron to Combine Media, Product Usage Tracking
MediaWeek: Arbitron, P&G and VNU Team on New Research Tool
Bitter rivals Arbitron and Nielsen will team together to offer a media research service pegged to both the Portable People Meter (PPM) service that is rapidly rolling out, along with Nielsen's Homescan service that moni [...]
Posted: Wednesday, September 29th 2004
- Showing 1 - 13 of 13