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Industry Buzz & Snippets: 01/15/10

Ad Technology: Clear Channel debuts Google-like ad platform. Privacy: Flash cookies could become hot button privacy issue. Message Confusion: Misunder  [...]

Industry Buzz & Snippets: 12/15/09

Strategies: The future of geo-targeting is here. Stats: Study: connecting with friends via Facebook more popular than texting, email. Retailer emails   [...]

Amazon UK Says No to Phorm's Behavioral Ad Probe

In a symbolic stance against its business model, Amazon has stated it will not permit behavioral ad firm Phorm to scan its webpages for targeted ads. UK-based Phorm works directly with ISPs to build profiles of user interests, based on their overall web surfing behavior, and serve relevant ads to them across participating websites. The company suffered hard times last year after a series of   [...]

Sergey Brin Divulges Risk of Parkinson's in Blog Post

Last week Google co-founder Sergey Brin launched too.blogspot.com, a personal blog whose name, "too," is a play on the number two. "It also means 'in addition', as this blog reflects my life outside of work," Brin wrote in his first entry. The blog generated press late last week because Brin used it to reveal he carries a legacy gene, LRRK2, that makes him more likely to be struck with Parkinson's Disease. 23andMe, a DNA-testing company co-founded   [...]

TruMedia: Facial Recognition Boards Won't Record, Share Data

Following a New York Times article about billboards with facial-recognition-based tracking systems -- which caused a privacy stir -- TruMedia Technologies sent a letter to the paper explaining it would never record or store any video from the billboards, MediaBuyerPlanner   [...]

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Amazon Brings Giver, Grapevine Apps to Facebook

Amazon has officially hopped aboard the Facebook train with the release of two apps: Amazon Giver and Amazon Grapevine. Giver imports user Amazon wishlists to their Facebook profiles. Friends can buy listed items for each other without having to go to Amazon's website. The app also makes suggestions based on user inte  [...]

What's Your QDOS Rating?

British firm Garlik has unveiled a new way to gauge a person's importance on the internet. The "QDOS" digital status rating system factors in how many times a name appears in a search, as well as an individual's popularity, impact, and activity, among other criteria. In its late startup phase, Garlik draws revenue from identity-protection software. It launched QDOS as a way for users "to take ownership of their digital status,"   [...]

MoveOn Launches Privacy Campaign Against Facebook Social Ads

Calling Facebook's new Social Ads strategy an invasion of privacy, MoveOn.org is asking Facebook members to sign a petition against the social network's new ad plan. Specifically, MoveOn and its constituents are reacting to a new feature, implemented this week, that displays private purchases members made on other sites onto users' Facebook News Feeds.   [...]

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BitTorrent Spreads to AllPeers, Mobile Phones

Despite piracy complaints and shut-down attempts, BitTorrent's reach is only broadening. According to Ars Technica, AllPeers, a Firefox extension that enables P2P funct  [...]

MySpace Blocks Photobucket over Branded Content

MySpace and Photobucket are at loggerheads over the former's blocking of the latter's slideshows, reports the New York Times. MySpace began blocking users from adding Photobucket slideshows to their profiles on Tuesday. The social network says Photobucket slideshows were violating MySpaces terms of service. MySpace specifically pointed to Sp  [...]

Microsoft's Soapbox Shuts Doors to New Users, to Focus on Anti-Piracy

Microsoft's video-sharing site Soapbox won't accept new users for the next two months as it works on beefing up anti-piracy measures. Microsoft agreed to content deals to distribute movies and TV shows last week, but since the site entered public beta last month many pirated clips have shown up on the site, CNET reports. Adam Sohn, a director in  [...]

YouTube Removes Homemade Tennis Highlights

Even tennis highlights created by sports fans aren't safe on YouTube, as the video-sharing site is pulling these user-generated clips at the request of tennis associations.Tennis Australia and the United States Tennis Association have both complained about the homemade video highlights from tennis tournaments that a fan created and uploaded to YouTube, The Register reports. Th  [...]

Attorneys General Disparage Bud.tv Age Verification Effort

The attorneys general of 21 states lashed out at Bud.tv's age verification method, claiming it does little to keep minors from accessing the site, Ad Age reports. In a sharply worded letter to Anheuser-Busch, the Attorneys General voiced their displeasure over what they say are lax age-verification measures at Bud.tv's site. "We fail to see how your use of age verification on the Bud.tv   [...]

Apple's Jobs Calls on Music Industry to End DRM

Apple CEO Steve Jobs on Tuesday suggested three possible alternatives for dealing with digital rights management (DRM) in music, including dumping the system entirely. Jobs posted his "Thoughts on Music" in a special section on Apple's website, setting forth his views on the future of DRM - a way that the four major music labels control digital piracy and how songs licensed to be sold vi  [...]

Cingular, Priceline, Travelocity Pay Adware Fines

Cingular, Priceline and Travelocity have agreed to pay fines of $30,000-$35,000 each to settle allegations by the New York State Attorney General's office that they hired adware firms that enganged in deceptive practices, MediaPost reports. The settlement is reportedly the first time t  [...]

Bud.tv to Use Real-Time Age Verification

Anheuser-Busch's new web-based TV "network," to launch after the Super Bowl with the promise of full-screen DVD-quality streams, hopes to prevent criticism regarding underage viewers. A-B's Bud.tv effort is likely to be closely watched within the industry to see whether a major television marketer can successfully snare consumers by bypassing traditional TV outlets and reaching consumers directly online.   [...]

Study: People Taking Online Social Ties Seriously

A new study from USC's Annenberg School finds that an estimated 43 percent find membership in online communities just as important as real-world social ties. The findings seem to be in accordance with the ease of meeting new friends online - and reflecting the web's growing importance for social purposes, reports CNET. Those polled met an average of 1.6 new frien  [...]

MMA Updates Mobile Marketing Guidelines

The Mobile Marketing Association has updated its guidelines for marketing to children, shortcodes and viral marketing, reports MediaPost. The updated guidelines call on industry participants to comply with all laws dealing with children and marketing, particularly the federal Children's Online Privacy Protection Act, or COPPA. Mobile content providers may need to change the adver  [...]

Ad Targeting for Mobile Web Raises Privacy Concerns

Sprint and other mobile companies plan to provide customized ad buys that will deliver very specific demographic, geographic or psychographic groups - and that has raised some privacy concerns, reports AdAge. About a dozen marketers, including the U.S. Navy, AOL and Major League Baseball, have signed up to experiment with Sprint Nextel's offer of ad plac  [...]

Google Facing Legal Action over Videos

A copyright-infringement lawsuit filed in France has renewed concerns by investors that Google's hosting of videos on its sites opens the way for future lawsuits. The lawsuit reportedly stems from a documentary video that was hosted on Google Video, and is seeking roughly $193,000 in damages, rep  [...]