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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1 | 1 |
| » ad pricing | 1 | 1 |
| » ad selling | 1 | 1 |
| » ad targeting | 2 | |
| » ad technologies & vendors | 2 | |
| » co-op marketing & partnerships | 1 | 1 |
| » email marketing | 1 | 1 |
| » measurement & analytics | 1 | 1 |
| » online ad market | 1 | 1 |
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Microsoft Honors Consumers' Touchiness about Email with No Ad Pledge
Microsoft pledges not to scan users' email as a way to tailor advertising, according to Tim O'Brien, Microsoft senior director of platform strategy. Speaking at the SaaSCon 2010 conference in Santa Clara, Calif., this week, O’Brien told the audience that Microsoft has a big responsibility in maintaining users' data as part of the company's cloud-hosted applications such as Hotmail (via Network World [...]
Posted: Wednesday, April 7th 2010
Facebook Teams With Nielsen BrandLift For Ad Measurement
The result of a partnership between Facebook and Nielsen, Nielsen BrandLift is intended to help brands measure ads more effectively.
Nielsen and Facebook both get access to what is essentially a real-time focus group of 300 million users.
This allows them to be able to conduct surveys and solicit feedback on what works and what doesn’t more quickly.
For Fa [...]
Posted: Wednesday, September 23rd 2009
- Showing 1 - 2 of 2