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Billboards Identify Shoppers by Past Purchases ... and by Sight

In the film Minority Report, a wanted criminal undergoes black market surgery to have his eyes changed, worried that the bots -- and ads -- in his society will be able to visually identify him. The convict then walks into a shopping mall, where his new eyes are scanned with a telltale spark. Mistaking him for the eyeballs' former owner, a nearby Gap billboard exclaims, "Hello, Mr. Yakamoto! Welcome back to the Gap! How'd those assorted tanktops work out for you?"   [...]
Posted: Tuesday, August 26th 2008

Online Fraud Liability Coverage a Mystery to 68% of Shoppers

Fraud protection and security are important for online shoppers. But 68 percent of those that use a credit card don't know how much they would be liable for if their card or data were stolen, according to an eBillme report conducted by JupiterResearch,   [...]
Posted: Monday, March 31st 2008

To Adopt Mobile P2P Payments, Consumers Want Speed and Security

Demand for high-speed mobile person-to-person (mobile P2P) payments and transfers is growing, with one in ten consumers saying they would likely use the service if it were available, according to a report by Javelin Strategy and Research, MarketingCharts   [...]
Posted: Friday, March 28th 2008

On-the-Go Mobile Purchases, Banking on the Rise

One in four cell phone users with mobile internet access use their devices to buy goods and services online. And nearly one in five say they would like to someday use cell phones as a "mobile wallet," finds a Harris Interactive study, MarketingCharts reports.   [...]
Posted: Monday, March 17th 2008

Security, Payment Choice Vital to Online-Purchase Decisions

When making purchases online, consumers value payment security and payment choice more than typical merchant incentives like rewards and discounts, according to a PayPal-sponsored study conducted by JupiterResearch, MarketingCharts   [...]
Posted: Friday, March 7th 2008

Online Shoppers Want to Spend; Security Worries Hold them Back

Most online Americans view online shopping as a way to save time and a convenient means to buy products. But most also feel uncomfortable about sending personal or credit card information over the internet, according to a Pew Internet Project survey, writes Mar  [...]
Posted: Friday, February 22nd 2008

Most Web Users Like Ad-Supported Content Model

Given a choice about how web content should be paid for, the vast majority (72 percent) of web users prefer that websites not charge them - and instead rely on advertising for revenue, according to a Direct Marketing Association (DMA) study, writes sister site MarketingCharts  [...]
Posted: Tuesday, November 6th 2007

Mobile Text Advertising: US Response Rates Higher Than Europe

Though the volume of SMS ads reported by mobile subscribers is lower in the US than in the five leading Western European markets, the US has the highest response rates, according to M:Metrics, which released its July Benchmark Survey of mobile market metrics (see tables at end of article),   [...]
Posted: Monday, September 24th 2007

Surveys: Fears of Identity Theft and Fraud Grow

A new study reports that 91 percent of Americans are now concerned about identity theft - i.e., stolen personal info will be used to make purchases - reports Internet Retailer, citing a Zogby study.  Moreover, 91 percent of the 6,703 people surveyed expressed concern that legitimate retailers would sell their information without consent; 83 percent are specifically worried that the information will wind up in   [...]
Posted: Friday, April 13th 2007

Attorneys General Disparage Bud.tv Age Verification Effort

The attorneys general of 21 states lashed out at Bud.tv's age verification method, claiming it does little to keep minors from accessing the site, Ad Age reports. In a sharply worded letter to Anheuser-Busch, the Attorneys General voiced their displeasure over what they say are lax age-verification measures at Bud.tv's site. "We fail to see how your use of age verification on the Bud.tv   [...]
Posted: Monday, February 19th 2007

Phishers Switch Brand Bait to Coke and McDonald's

Phishing hoaxes are spreading to nonfinancial consumer brands as phishers use well-known and trusted logos - such as those of Coke and McDonalds - as bait, and also using promotions, giveaways and sweepstakes as lures. Coming at a time when marketers are relying more on interactive marketing to build one-on-one relationships with consumers, that shift not only threatens to erode trust but also raises serious questions for marketers about liability and what action they should take -   [...]
Posted: Wednesday, December 13th 2006

DMA: New Laws Could Crack Down on Email

A new series of proposed laws could make life much harder on email marketers, if they are passed. Several bills are simmering at the state level that could force email marketers to switch to an opt-in model, rather than the current opt-out one, according to Jim Conway, vice-president of government relations for the Direct Marketing Association, speaking at MediaPost's Emai  [...]
Posted: Thursday, December 7th 2006

Utah Exposes Kids' Addresses on Do-Not-Email List

In a gaffe of major proportions, the state of Utah has divulged email addresses of the children on its so-called child-protection do-not-email list. Proponents of the registry had claimed that it was foolproof. The mistake stems from citations that the state issued recently against companies it said sent email to children's addresses who were on the registry, writes Direct Magazine (  [...]
Posted: Monday, October 16th 2006

CMO Council: Consumers Worried about InfoSec

Consumers are worried enough about information security breaches to a have a major impact on consumer loyalty and business relationships, according to a new study. More than half of consumers surveyed in the U.S. and Europe say their security concerns are increasing, and 40 percent say they have stopped a transaction online, on the phone or in a store because of security concerns, according to "Secure the Trust of Your Brand"   [...]
Posted: Monday, August 7th 2006

U.S. Supremacy Extends Even to Spam

Despite being seriously outnumbered, the U.S. managed to outmaneuver China to achieve spam dominance in the second quarter; Russia, meanwhile, continued to lurk in the shadows, pulling spam's concealed strings. The U.S. remained the world's leading spamming country, accounting for 23.2 percent of all spam sent out in the second quarter, with China close behind at 20.0 percent, according to security company Sophos,   [...]
Posted: Tuesday, July 25th 2006

Web Users' Distaste of Cookies Eases

Marketers dismayed by last year's studies that found consumers detested and deleted cookies have cause for cheer in that a new study has found only 8 percent of consumers "very frequently" delete cookies (vs. 18 percent in a previous, 2004 study), reports ClickZ, citing a survey sponsored by Revenue Science and conducted by the Ponemon Institute. Other studie  [...]
Posted: Thursday, April 27th 2006

Direct Revenue Adware Shenanigans, Indirect Yahoo Funding Revealed

New York State Attorney General Eliot Spitzer's recently filed suit against Direct Revenue has revealed some of the underhanded tactics and dealings of the adware company, reports MediaPost. Among the juicy tidbits of information to be revealed from copies  [...]
Posted: Thursday, April 13th 2006

Web a Daily Part of Wealthy Americans' Lives

The rapid development of an online market for luxury goods continues, according to the Luxury Institute, which reports that online apparel and accessories sales jumped 41 percent in 2005, while sales of jewelry and watches surged 31 percent. On average, wealthy Americans use the internet seven days a week for an average of 3.2 hours per day; those under 50 and worth more than $5 million are heavier users. Some 51 percent of wealthy consumers tell the  [...]
Posted: Thursday, March 16th 2006

Online Threats Leave Impact on E-tailing

eMarketer has released a report on online privacy and security and the impact that online theft and fraud have on online retail. According to the "Online Privacy and Security: The Fear Factor" report, nearly 60 percent of the U.S. population age 14 and above does not buy online. Moreover, more than a third (36.6. percent) of internet users do not buy online. Among online "shoppers" - those who browse, research and compare pr  [...]
Posted: Wednesday, March 15th 2006

Five States Ponder 'Do Not E-Mail' Registries

Proposals to establish "do not email" child-protection registries have gained ground in three more states, and a total of five - Connecticut, Georgia, Hawaii, Illinois and Iowa - are now considering establishing such registries, which Michigan and Utah have already established, reports MediaPost. Utah's law is being   [...]
Posted: Monday, February 20th 2006