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FTC Gives GoogleClick Merger the 'Go-Ahead'

The FTC today approved Google's $3.1 billion merger with DoubleClick, despite a menagerie of complaints from competitors, privacy advocates and politicians, in addition to hold-ups abroad  [...]
Posted: Thursday, December 20th 2007

Kanoodle to Pay Publishers for Cookie Delivery

Kanoodle has launched its BrightAds Cookies program, the first undertaking to actually pay publishers to distribute targeting cookies even though their sites may not carry corresponding ads, writes ClickZ. The intent of the program is to increase the relevance of behaviorally targeted ads. That is, by collecting da  [...]
Posted: Tuesday, December 6th 2005

Survey: Consumers (Still) Misconstrue Cookies

Most online users do not understand the benefits of cookies and mistakenly believe they invade privacy, according to an online poll by direct response and brand marketing ad network BlueLithium. Although cookies do not read or store personal or identifiable data on a user's computer, 64 percent of online users surveyed said they tho  [...]
Posted: Tuesday, December 6th 2005

Direct Revenue to Clean up Act with Behavioral Network

Adware firm Direct Revenue, hoping to build a better reputation, is forswearing pop-up ads and is instead building a behavioral marketing network, to be launched in 1Q06, as Claria has done, reports ClickZ. It is developing a new adware product that will be compliant with TRUSTe's recently announced Trusted Download effort and will build a user base   [...]
Posted: Monday, November 28th 2005

TRUSTe to Create, Monitor Adware Whitelist

The likes of Yahoo, AOL, Computer Associates, CNET Networks and Verizon have banded together to back a TRUSTe initiative - the Trusted Download Program, a whitelist of adware that's certified to adhere to best practices - intended to help advertisers determine where to spend their ad dollars, wri  [...]
Posted: Thursday, November 17th 2005

One-Third of Web Users Run Cookie-Deleting Anti-Virus Software

More than 48 million internet users, or some 32 percent of online consumers, run anti-spyware programs that delete third-party tracking cookies, and nearly 38 million use aggressive anti-spyware that deletes nearly 75 percent of cookies, according to a recent report from JupiterResearch, writes InternetRetailer. Among Jupiter's suggestions: Technology vendors should lobby anti-spyware vendors to remove their third-party cookies  [...]
Posted: Monday, November 14th 2005

Search Ad Tech Likely to Raise Privacy Concern

As Yahoo and Microsoft roll out more sophisticated search-advertising services that combine keyword-tracking and user-registration information and other collected data to offer advertisers more accurate targeting of well-defined demographic segments, they are likely to confront resistance from consumer privacy advocates, according to an Ad:Tech panel, reports AdAge. Though some speakers stressed that consumers understand the g  [...]
Posted: Tuesday, November 8th 2005

Microsoft Scrambles onto Privacy Law Bandwagon

Microsoft, typically opposed to national privacy laws, has apparently switched course - possibly to avoid having to deal with stricter state laws - and joined eBay and Hewlett-Packard in supporting national legislation, AdAge reports (via MediaBuyerPlanner). Microsoft's senior VP/general counsel and corporate secretary Brad Smith cited growing w  [...]
Posted: Monday, November 7th 2005

Viewpoint Embraces Adware in Wake of Poor Quarter

Viewpoint will release a behavioral targeting product by 2Q06 that will work by collecting clickstream data of users who have installed the Viewpoint media player, then using that data to target ads and content on the company's partner sites, reports ClickZ (  [...]
Posted: Friday, November 4th 2005

Watchdog Asks FTC to Tackle Adware Firm

The Center for Democracy & Technology (CDT) has asked the Federal Trade Commission to investigate Integrated Search Technologies and several of its affiliates for installing adware without first obtaining consumers' informed consent, reports MediaPost. The group charged that Montreal-based Integrated Search Technologies distributes ad-serving programs by bundling them with NegativeBeats.com, a site based in  [...]
Posted: Friday, November 4th 2005

Anti-Spyware Coalition Releases Guidelines

The Anti-Spyware Coalition, headed by the Center for Democracy and Technology and founded some six months ago, released guidelines Thursday for assessing the level of risk posed by spyware and other potentially unwanted programs, reports MediaPost. "The risk factors  [...]
Posted: Friday, October 28th 2005

Threats Online Result in Web Use Decline

Because of perceived threats online, including identity theft, internet users are becoming less trustful of websites and have therefore reduced their online time (30 percent of respondents) as well as stopped shopping online (25 percent of respondents), according to a survey by Consumer Reports WebWatch released Wednesday, reports Agence France Presse. Eighty-eight percent of respondents said keeping personal infor  [...]
Posted: Thursday, October 27th 2005

Intermix Ex-CEO to Pay $750K Spyware Fine

Former CEO of Intermix Media Brad Greenspan has agreed to pay a $750,000 fine to settle a spyware suit brought by the New York State attorney general's office, reports AdWeek. The agreement includes an admission that under Greenspan's direction Intermix avoided informing consumers t  [...]
Posted: Friday, October 21st 2005

DMA Requires Use of Email Authentication

The Direct Marketing Association is requiring all member companies to use identification and authentication protocols to authenticate their emails because "spam, phishing and other forms of fraudulent email remain an irritant to consumers," the DMA said in a statement released yesterd  [...]
Posted: Tuesday, October 18th 2005

180solutions Lays Off 20 Percent of Workforce

Adware firm 180solutions, facing a class-action lawsuit, has laid off 50 employees (20 percent of its workforce) across all departments as part of a reorganization, ostensibly to focus on three core initiatives - the company's search assistant, search suite and an automated platform for publishers - reports MediaPost. Last week, the company announced that it no longer allows third parties to d  [...]
Posted: Monday, October 17th 2005

U.S. Still Dominant in Spam, but Declining

Though the U.S. remains the world's worst source of spam, South Korea and China are quickly catching up as anti-spam efforts lower the amount of spam emanating from the U.S., reports CNET, citing a report from security software maker Sophos. According to data from April to September, the U.S. was the point of origin for about 26 percent of global spam, down from nearly 42 percent a year ag  [...]
Posted: Thursday, October 13th 2005

eBay Buys PayPal Rival from VeriSign

eBay will pay $370 million for an online payment service operated by VeriSign as part of a broader agreement between the two companies, eBay announced this week, CNET reports. VeriSign's payment gateway business allows small businesses to accept credit card and other payment types online; it processed more than $40 billion in customer transactions last year. eBay views it as a way to expand PayPal  [...]
Posted: Wednesday, October 12th 2005

Delaware Court Protects Blogger Anonymity

The Delaware Supreme Court ruled Wednesday that if an elected official who claims that he has been defamed by an anonymous blogger cannot use a lawsuit to reveal the identity of that writer unless there is substantial evidence to prove the claim of defamation, reports the New York Times. That standard "will more appropriately protect against the chilling effect on anonymous First Amendment Internet speech that can arise when   [...]
Posted: Thursday, October 6th 2005

Burst: Internet First and Most-Used for Shopping Info

As the holiday shopping season approaches, a Burst Media survey reports that three-quarters (76.6 percent) of respondents - web users age 18 and older - say they are also online shoppers; three out of five (62.8 percent) of such shoppers also say the internet is their primary source of information when evaluating and comparing products. The greater the household income, the more likely that the internet is thus used:  [...]
Posted: Wednesday, October 5th 2005

China Tightens Screws on Online News

China has imposed more limitations on online news and information and has sharply restricted the type of content it will permit on websites in what is apparently part of a larger effort to halt liberalization in the news media, particularly online, which has become a dominant source of news and information for urban Chinese, writes the New York Times. "The foremost responsibility of news sites on the Internet is to s  [...]
Posted: Monday, September 26th 2005